XTEP's 130 Million Yuan Won The Naming Right Of "Day To Day" Program.

　　 2011 Advertising market It is doomed to be the hottest. Just as everyone is still amazed at the fact that CCTV has auctioned its advertising resources at the price of 12 billion 600 million yuan at the same time, the bidding of Hunan satellite TV, one of the most influential local TV stations, has followed closely.

On the 10 day, Hunan TV's 2011 advertising scarce resources bidding will be held in Changsha. The Hunan satellite TV has produced many advertisements including "happy camp" and "up to day". Set meal 。 The advertising price of the final bid price of 2 billion is sold at 3 billion 358 million.

　　 XTEP 130 million become a new champion

"Thank the new and old friends to Hunan satellite TV! The quality advertising resources in 2011 increased by 60% over the year, which is the choice of the market. Inflation is coming, but everyone seems to have confidence in the economy next year. "Yesterday, although the final bidding is not over yet, Zhang HOLLEY, deputy director of Hunan satellite TV who has got good news ahead of time, wrote this in his micro-blog.

Driven by the advertising bidding effect of the CCTV momentum like rainbow, the advertising resources of Hunan satellite TV have also become the aroma of businessmen. According to the data from the tendering site, the target advertising with a total value of 20 billion yuan and 2 million 160 thousand yuan was finally shot at a price of up to 3 billion 358 million, and the average bid price of these advertisements was 67.72%.

　　 On the 10 day, the scene of the tendering meeting in the morning was quite tense because of the competition right of naming right in the Hunan entertainment satellite card "happy camp" and "up to day day". At the same time, the hosts of the two shows took turns to interact with the merchants on the lower levels. Finally, the naming rights of the happy camp and the "day to day" program were sold at a high price of about 110 million yuan and about 130 million yuan.

　　 According to the reporter's understanding, the company that won the title of "day to day" program with 130 million yuan was the XTEP who won the naming right in 2010.

　　 Recently, XTEP announced that its order volume increased by 25% in the second quarter of 2011. An insider from Hunan satellite TV said it was estimated that XTEP's publicity had made it taste good in 2010, so it would be taken at such a high price. The naming rights of 130 million yuan also set a new high in the mainland variety show.