Shoe Shop Must Not Neglect Details.

In 2010, the rising cost of store rents and other factors directly led to the increase of the cost of agents in the operation of regional markets, and the high cost of dealers opening stores, and the era of terminal shuffling came. A county prosperous business circle, each industry will only have five or six strong cards to camp here, occupy the initiative of the market, they do a good job of carving fort, and then open a few branches, strong cards, miscellaneous cards, weak card of the flesh and blood close combat, how much joy many sad! So in addition to the company's financial resources, strategic rejection of opponents and other input actions, benign transformation is generally in detail management, 1, 3, 5 years... Until the reality of quality improvement. Thick line management, no brain, just wait for visitors, blindly imitate follow, until behind the pace of competitors, the gap is bigger and bigger, and finally washed out of the business circle.

The author has served many terminal stores and found:

The shops that have done well in detail are stable in business and fast in breaking through. Shopkeepers who do not want to fill in forms are naturally following their own practices to manage the store business. It is not the fact that business is not up to the present day, which is the bad stock backlog that day. They can only ask the company for the conditions that they want, and do not have their own initiative competitiveness.

We often hear that people in the clothing industry often cultivate such talents:

Shopping guide - Store Manager - market supervisor or trainer - Branch Manager or deputy manager Company Department Manager - marketing company executive. This path has grown up in talent, in two famous brand clothing enterprises in Wenzhou I know two, one to do the southwest Northwest Region Chief trainer, one has done a district marketing department deputy manager and self management department manager, all are women, in the industry is a successful professional manager. Women's heart and soul are embodied in these two women. Their regional performance is the top one or two in the local market position.

Why is it difficult for China's footwear industry to refine the management from the roughening management? The key is not to do all the staff services. Most of the shop attendants are women. Male employees are often less careful than women, and most of the positions of shoe managers are occupied by men.

Men often hang big businesses in their mouths, and talk loudly. strategy Neglecting the management of details, making shoes marketing is not a high-tech product. It is easy to homogenization on products and marketing means. Competition can only be accumulated at a certain stage with differentiated skills in continuous details. What we have said here is not to say that the strategy is not necessary. The directional things can not be lost. In the right direction, we will be able to do the details. At the same time, I have seen two male footwear managers, one of whom is a small business who has been a consultant or a manager of marketing department. He has never been able to pass on to a company as vice president of marketing, and has been a branch manager of a regional market for three years. Now he is promoted from a branch manager to a department manager of a marketing company, and he is in the same company with the above marketing vice president. The former will say that the latter is good.

When the industry inquired, it was known that the original positions of two people had not made much contribution or led people. Success The case, that is, the details have not yet been done well, would like to call the national customers in the new Department, I think, to speak well, to do things to change to qualitative change, and then a tricky, winning a moment, can not continue for a lifetime. These two, unless the company gives them some learning platform, or they are willing to study hard, take root in details, do more things that are conducive to the actual development of the company, or else they will be successful, it is hard to predict. Therefore, details management is testing the service ability of China's footwear industry, especially in terms of store operation.

People who play crazy details are only a small number of people. Most people only play flicker. Finally, the strong always abide by the rules of marketing to win in the business circle.