Luxury Brand Burberry Plans To Double Shop In China

2010/10/15 16:57:00 101

British luxury

brand

Burberry (Burberry) aims at Chinese consumers' luxury consumption.

market

The spending power is planned to double its Chinese stores.

Angela Arentz, chief executive of Burberry, said that China has been focusing on the market and bought the franchise rights of the local franchise partners at the beginning of last month, which will control the 50 existing businesses.

Exclusive shop

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"China will bring double-digit growth drivers."

At the same time, as more Chinese go out of the country, British luxury brands

Burberry

It also aims at the consumption power of Chinese consumers in the world's major luxury consumer markets.

Arentz said that Chinese tourists are another major source of business.

"We now have more than 30% of the business in the UK for Chinese consumers.

In the future, we will not only consider expanding the share of the Chinese market, but also consider how to provide better services to Chinese consumers in the world's top 10 major markets. "

As of September 30th, Burberry's revenue in the first half of fiscal year increased 21% to 641 million pounds (1 billion 10 million US dollars). In the second half of this year, the average sales volume of Burberry is expected to grow by about 25%, of which about 15% will come from the existing and upcoming stores in China.