High Street Fashion Brand Topshop Will Enter The German Market.

The British high street fashion brand Topshop will enter the German market in early 2016 and open a 1200 square meter brand flagship store in Cologne.

Topshop has 319 stores in the United Kingdom, and the US branch has increased to 9, and the brand has opened about 140 franchise stores in over 40 countries worldwide.

PhilipGreen, the owner of the brand parent company ArcadiaGroupLimited, earlier disclosed that the Middle East, Canada, Panama, and the Panama were in addition to Germany.

It will usher in the entry of Topshop. In addition, third party retailers will continue to add new stores in Southeast Asia, Holland and Europe next year.

it is reported

First room

It will be located in Schildergasse shopping street, Cologne City, and is planned to expand to other German cities in the future.

At present, German consumers want physical shopping Topshop products only to the country's 3 Karstadts department store's brand counters and individual boutiques, or through the Topshop shopping website and Zalando and other fashion e-commerce buyers.

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Recently, the European Federation of outdoor industries (EOG) released some core data on the 2014 European open market trade status report.

According to the report, sales of 2014 European Outdoor retail market increased by 1.2 percentage points over the previous year, and sales increased by 1.4 percentage points, with a total value of 4 billion 830 million euros and a retail price of about 10 billion 200 million euros.

Sales in Russia dropped by 20.2% due to climate change.

Excluding Russian factors, EOG's 2014 European outdoor market survey data showed a 2.7% increase in retail sales and a 2.3% increase in sales.

Most countries and categories reflect the trend of overall growth, but some changes have also taken place.

The fastest growing category, sales rose 2.8% and sales increased by 2.8%; as the largest category of clothing, the Russian market and the autumn and winter weather did not show the same level of performance, with only a slight increase of 0.1% in sales, and sales of knapsack and suitcase were 2%. Sales of equipment and climbing sales in 2014 also showed a good performance, 2.5 percentage points growth. Correspondingly, tents increased 2%, sales and sales of accessories increased by 2.8% and 2.1% respectively, while sleeping bags and mats were greatly affected by the Russian market, but excluding this factor, sales of this category increased by 1.8 percentage points year-on-year, and sales increased by 2.9%. In 2014, shoes were

EOG's survey shows that Germany, Britain and France are still the three largest outdoor markets in Europe, and their outdoor retail sales increase by 2% to 3% in each country. The southern European market continues to recover, while retail sales in Spain and Italy also grow by 2.5%. Scandinavian semi island countries are quite active, with retail sales increasing by about 3%. However, Finland is greatly influenced by Russia. Overall, Eastern European market growth is relatively stable, basically below 3%.

Mark Held, EOG secretary general said: "even those sceptics have to believe that outdoors is not a short trend, but also a basic consumer behavior. People's desire to go to sports is strong in their desire to go to nature.

Of course, we can not be complacent, nor can we blindly expect it to continue to grow in this increasingly urbanized and digitalized society without obstruction.

However, as long as our industry can encourage more and more people to go out to participate in outdoor sports, I believe its growth potential is still great. "