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Troubled By Cost, European Shoe Companies Embrace China.

2010/10/15 13:52:00 59

Footwear Enterprises Footwear Market

In October 15th, the high manufacturing cost and the shortage of labor are increasing. More and more shoe manufacturers in Europe are spanferring their production lines from Europe to China. Shoe enterprises They also went to Europe to learn and even set up R & D centers in Europe. Although the EU is against China leather shoes The anti-dumping lawsuit is endless. The Chinese shoe has not yet got rid of the anti-dumping duty of 16.5%, but the cooperation between the EU and China's shoe enterprises is becoming increasingly close.


Guo Xiaoping, chairman of Dongguan Huahong shoes industry Co., Ltd., yesterday told reporters that there were two Italy recently. A shoe factory It is necessary to cooperate in production. Now the shortage of workers in Europe is seriously plaguing these shoe factories. The number of shoe factories with more than 100 workers in Europe is very rare. The shoe factories in Europe can not meet the needs of the local market, so they are running to China to find partners.


"As a result of our business needs, we have hired a shoe mechanic in Italy, with a monthly salary of more than 13000 yuan, and an additional 17000 yuan in taxes and fees. Although the cost of labor in Dongguan is also rising, a shoemaker has a monthly wage of around 3000 yuan. Compared with the old shoe making countries such as Italy and Spain, China still has an absolute labor cost advantage. Therefore, this year we have raised the price of orders, and export orders are still busy. Guo Xiaoping said.


Mr. Liang, a shoe manufacturer in Panyu, also told reporters that some of the women's shoes sold in China were imported from Europe. But some European shoe factories are unable to supply him now. He has just helped a Spanish shoe company that has been working together to rent factories in Panyu. The Spanish shoe manufacturer will spanfer the production line here.


While European shoe companies are leveraging China's manufacturing advantages, Chinese shoe companies are also leveraging their strengths. AOKANG, a Chinese shoe maker, announced the formal acquisition of Italy's famous footwear brand Wanli Wade after its announcement in Shanghai in May 18th. It also established AOKANG Wanli wade Italy international R & D center and procurement center in Rome, Italy on the 13 th. Wang Zhenquan, deputy general manager of Zhejiang AOKANG footwear Limited by Share Ltd, told reporters in a telephone interview that the cooperation agreement signed on the same day included the AOKANG Wanli international R & D center and the procurement center office in Italy Wanli West headquarters. Wanli Wei provided the necessary equipment, production personnel and technical guidance for the two centers, and the two sides completed the preliminary design and production, and the batch production was placed in the AOKANG domestic production base.


At present, China's overall shoe-making level is constantly improving, and Chinese shoes are booming at home and abroad this year. According to Customs Statistics yesterday, 1~9 months, China's footwear exports 26 billion 440 million US dollars, an increase of 26.6%.

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