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Fashion Brand Alter&Kiss Wants To Enter China'S Clothing Market

2010/8/28 9:34:00 80

Alter&Kiss Fashion Brand


Alter Kiss, a European royal who was born in the early nineteenth Century.

Fashion brand

It was founded in 1829 by AntalAlter from Vienna.

brand

Since then, Alter Kiss has been widely praised at that time in the upper middle eastern society and soon became the Royal brand of the royal family in Central Europe.


The emergence of World War I made the survival of the clothing industry seriously threatened, and Alter Kiss had to choose silence. 180 years later, in order to revive the peak of Alter Kiss, and to further develop the influence of central Europe as an early World Cultural Center, GaborFabricius and MeiMeiDing from the central Saint Martin Institute of art and design, with the strong support of the Hungarian government, reclaimed the vitality of AlterKiss with the new identity of Alter&Kiss.


GaborFabricius is a young wizard with multiple identities such as cultural commentators, writers and designers in Hungary and central and Eastern Europe. MeiMeiDing is an Asian woman who has many years of experience in visual design in Asia and has worked with Levis, Dior, GeorgJensen, Elle, MadameFigaro and so on.

Two people gave birth to Alter&Kiss for many years with their life experience in London, New York, Barcelona, Hongkong, Shanghai, Beijing and the sparks of thought and creation.


In order to make her brand more fashionable and fresh, besides Gabor Fabricius and MeiMeiDing as design director, Alter&Kiss also brings together many young designers from Europe who have fashion design experience.

Designers not only endow Alter&Kiss with the characteristics of dynamic, fashionable, romantic and easy to wear, but also retain the classic beauty of Alter&Kiss.


Since 2009, Alter&Kiss has been appearing frequently in exhibitions such as Rendez-VousFemme and WHO 'SNEXT in Paris.

In 2010, Alter&Kiss took the lead in China's famous fashion brand PR company NC.STYLE (successfully leading Y-3, caqu and many other international brands to enter the Chinese market), and entered the Chinese market.


On August 10, 2010 ~12, the 3 day fashion exhibition, "FreshAirExhibition", was held by NC.STYLE, Alter&Kiss in many media, fashion buyers, distributors and all walks of life.

fashion

This is the first time that Alter&Kiss has made a successful debut in the Chinese market.


Alter&Kiss2010 autumn and winter series, with rose color as the background and gray collar, and the design of natural pendant wrinkles.

In the promotional film, two models dressed in the autumn and winter series play in the snow. The lightness and elegance of the snow and the beauty of classical interpretation perfectly explain the dynamic, fashionable and romantic brand characteristics that Alter&Kiss has always adhered to.

Alter&Kiss2010 spring and summer men's wear series, in order to express the theme of the holiday's happy and leisure, Alter&Kiss adopted the traditional wrinkles and classical collars, trousers and modern contour, structure and black and white ornament combination of design techniques to highlight its easy to wear fashion features.


 

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