Successful Opening Of Baby Store

The most important site:

1. Children's wear shop The location of children's products is usually in the streets of hospitals, kindergartens, women's children, or children's clothing or children's products.

2, commercial street shops on both sides of the flow of people is not the same, even if it is very close to the storefront of its people into the shop is also different.

3, the selected facade will not be demolished within 3-5 years; the location of shopping malls is better than the old shopping malls with better local management.

4, the selected places should have enough people and target groups (which can be observed, recorded and analyzed for a period of time).

5, new shopping malls should be carefully chosen.

The difference between special stores and shopping malls

Advantages and disadvantages of franchised stores: advantages: bargaining, self determination of promotional activities, store display, etc. the longer the business time, the more repeat customers; disadvantages: if the site is wrong, there is no corresponding target group, sales will be low, and the rent will become the biggest cost.

Advantages and disadvantages of shopping malls counters: advantages: there are a certain number of people and sales, such as the choice of shopping malls in the local have a certain influence, it is easy to spread the brand From EMKT.com.cn; input less energy management. Disadvantages: pay the related fees, admission fees, advertising fees, shop fees and so on.

1, store counters to store stores: customer counters in Hualian mall, 06 years of good sales, 07 years in the first half of the year sales are poor. So she moved the counter to the local friendship store, which was operated in the form of rent, and the monthly sales in the 07 years were over 50 thousand yuan.

2, exclusive stores to shopping malls counters: sunshine and customers feel that the cost of exclusive stores is high, they enter the old shopping malls in the locality, carry on the business of deduction, have a certain number of people and sales. Rizhao customers are stationed in expensive and commercial buildings, and expensive and famous shopping malls. Their sales have improved significantly after their arrival. Customers are stationed in Liqun shopping malls, which sell second of the clothing counters in the shopping malls, children's clothing sales are the first, and 07 months are the highest monthly sales of more than 60 thousand yuan.

I. props

1, make activities, not with the wall fixed.

2, when buying hooks and storyboards, they will talk with sellers better.

3, the logo on the high cabinet can take "small X X" and "good X" interphase, a good x x, a small * x *, and so on. The font is registered by the company; 4, the middle and high grade wood and paint are selected for decoration, and the style and brand value are the same.
 
Two, ordering

1, all orders: different customers have different needs, high customer satisfaction and high sales volume.

2, the order should be well matched: the down jacket should be ordered with the sweater, shirt (or underwear, T-shirt) matching it. You can try different collocations. One's aesthetic can not represent all customers.

3, seasonal and seasonal clothing matching: season clothing sales promotion activities to stimulate the sale of clothing in the season.

4, order quantity: according to the shop side cabinets and the central island display volume, order the number of clothes, one side hanging rod hanging summer clothing 15-20, winter clothes less; hanging 3-5 pieces of clothes hanging, the first hanging into a set; hanging 2-3 hooks; middle island stack 2-3 piles, 2-3 pieces / stack, one side hanging, one side hanging.

5, we also need to consider breakeven points and spare stocks.