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Using Technology And Quality To Create "Real Brand"

2010/8/9 9:14:00 84

Chen Mu, a five student at Tongji Medical College of Huazhong University of Science and Technology, feels that young people are crazy about international.

famous brand

Half of them are for products and half for brand culture.

"I like Nike more because I agree with the feeling of this brand.

Its advertisement is brief, but there is a clear one.

value

Look at it: do the best and work hard towards the goal.

What is the most lacking in Chinese brands to become world-class brands? 71.3% of the respondents preferred "brand soul", followed by "core value" (54.4%), followed by "comprehensive strength" (49.4%) and "brand".

quality

"(49.4%).

Others include: Management (39.9%), tolerance (34.8%), top talent (25.5%), capital (22.8%), policy support (13.8%), strategy (3.9%), etc.

Jiang Qingyun believes that to become a world-class brand, first of all, we must have enough market share in the international market, and second, we must have our own brand value appeal.

"Brand positioning should be clear, stable and sustainable.

Some enterprises blindly change their brand image after acquiring international brand names. As a result, the new market image has not been established, and has lost the past DNA, but it has problems.

The change of brand appeal should be based on a deep study of consumer demand.

"Our brand is at the core.

technology

There is still a gap between development, personnel training, manufacturing equipment and technology level.

Zhao Ping believes that, first, Chinese entrepreneurs should formulate the development strategy of enterprises from the perspective of continuous growth of enterprises, including brand strategy; second, we must constantly strive for perfection and keep improving in quality; third, the government can encourage and guide enterprises to create popular brand names through the demonstration effect, and help enterprises to promote brands overseas.

We must ensure enough investment, including capital, technology, talents, publicity and promotion, and continuous improvement of quality.

How can China build more world-class brands? 74.9% of people think that enterprises need to pay more attention to product quality and service; 65.7% think that enterprises must master core technology; 53.7% of them hope that leaders have international vision and feelings; 26.6% think they need to strengthen policy guidance and support.