Excellent Fashion Buyers Should "Look For Lanterns".
Financial crisis, big layoffs lead to talent gap
Guangzhou is a large clothing distribution center in Southeast Asia and even the world. Large and medium-sized clothing business circles have integrated clothing production and wholesale sales. It has led and formed a relatively large scale and relatively complete industrial chain, which includes cloth processing plants, clothing design companies, retail stores, freight services and other related industries. After the financial crisis, it has become the main force that constantly absorbs talents from all walks of life.
Due to the large number of layoffs in the financial crisis, the shortage of senior and senior talents has been lost. Nowadays, it is easy to find the recruitment information published in Guangzhou's major clothing markets such as Baima, thirteen lines and Shahe. Many companies are eager to seek for high-end strategic talents such as senior design talents, excellent clothing buyers and management personnel. At the same time, some young people who aspire to start their own business have become a new force in the apparel market.
A large number of senior designers are missing.
Some fashion designers in Guangzhou earn about ten thousand yuan a month, while the senior designer can earn up to hundreds of thousands of yuan or even millions of yuan.
In this year's clothing industry special recruitment meeting, most of the talents that dress companies welcome are excellent fashion designers with design talent and international vision.
A clothing Limited company in Baima market has explicitly requested that the designers recruited must have more than 4 years of fashion design experience and understand the fashion trends at home and abroad. Most other designers who recruit designers also require at least 2 years of work experience.
It is understood that at present, each garment company in Guangzhou needs at least 3 designers, and the total number of designers required will reach tens of thousands.
However, although there are currently more than 20 major universities in Guangdong and Guangzhou University, such as Guangdong University of Technology and Guangzhou University, there are fashion design majors, but the employment situation in some of them is not as good as expected. One of the important reasons is that the newly graduated students can not meet the requirement of design experience put forward by the employers, and even if they are temporarily able to become design assistants, it will take several years before they can get started.
As one of the focuses of Guangzhou's clothing market, Yuexiu District attracts many domestic and foreign fashion personages to participate in the international costume festival here.
Because of the good prospects of the clothing market, some excellent designers from Europe and America have also chosen to come to China. Guangzhou Yi Ma Fashion Plaza has invited the world famous designers and businessmen to face each other face to face. It provides opportunities for local fashion designers to learn the elements of internationalization of T.
When it comes to the future development of Yuexiu District's clothing business circle, Bian Yong, deputy district head of Yuexiu District, said that in terms of talent gathering, the introduction of high-end design talents and the cultivation of local design talents will continue to be strengthened.
Excellent fashion buyers should "look for lanterns".
Mr. Liu has been engaged in clothing purchasing for 5 years. "In July 2005, I first came to Guangzhou, when there was no concept of clothing business in the brain."
The first job his boss gave him was to let him go out shopping. "I really don't know that summer in Guangzhou is so hot." sometimes I go shopping in dozens of shops on the street one day, and then I tell my boss what I have collected.
Over the past few years, he has been shuttling around Shahe, thirteen lines, west station, white horse and other Guangzhou clothing markets day after day, holding numerous orders to keep in touch with merchants and creating better sales performance for the company.
People who buy clothes like Mr. Liu are also known as FashionBuyer. Buyers are mainly responsible for buying one or more brand products.
This occupation has a history of half a century abroad, especially for European buyers, but it is still in its infancy in Guangzhou.
Miss Xie, who runs a famous brand of women's clothing in the thirteen bank, admitted to reporters that it is hard to find an excellent buyer for the company. After the recruitment information is out, there are few applicants who really meet the requirements.
According to Miss Xie, unlike foreign academics who came from regular majors, domestic buyers mostly came from another related industry.
A good buyer must have the purchasing power, design ability, marketing ability and data statistics ability.
Another situation is that some large clothing markets in Guangzhou are not very demanding for ordinary purchasers. Most of the purchasers in other small and medium-sized clothing wholesale markets are only responsible for some of the work.
Reporters in the thirteen line clothing wholesale market learned that this year, the recruitment of purchasers request is that men under 35 years old will speak Chaoshan dialect, diligent and competent, and be familiar with the thirteen line clothing market in Guangzhou. They are responsible for clothing replenishment, packaging and delivery to the freight forwarding department in the clothing market.
College student March
Clothing business circle Entrepreneurship
Xiao Zhang, from Chaozhou, specializes in computers. He is about to leave campus to enter the society. He feels the pressure of employment is very great. In the past few months, he could not find the right company to work.
Just as he was carrying his luggage to Guangzhou Railway Station to prepare for his journey home, he was deeply impressed by the picture in front of him.
"It raining all the time, and it was approaching evening. But someone still carried a big bag full of clothes and hurried across the flyover to the Tianma fashion wholesale center. Many of them were young girls who didn't have umbrellas and their clothes were soaked."
Xiao Zhang followed them into the clothing building. In the meantime, the flow of people and the hot business scene made his heart beat faster. He decided to give up the idea of going home and fight for the clothing trade circle in Guangzhou.
Last week, when he attended the graduation ceremony, the next step was to rent a stall and start a clothing store owner.
In this regard, "college students can also consider doing some part-time jobs before starting a business to accumulate experience in the circle."
Mr. Wang, a career planner, suggests.
Because part-time promoters or salesmen can not be limited by specific time and place, nor do they need to have too complicated interpersonal relationship network, some garment companies will give priority to college students when recruiting. Generally speaking, the treatment given is made up of base salary plus royalty.
Although the negative effects caused by the financial crisis, such as reduced orders, declining profits, and some enterprises being shut down or half started, have not been completely dissipated. In order to fill the vacancy of 10%~20% in most of the last year's employees, the employment situation of Guangzhou's major clothing business circles is still optimistic.
With the introduction of the "textile industry adjustment and revitalization and planning" and the "Pearl River Delta regional reform and development plan", the future development of Guangdong's garment industry will be clearer.
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