Online Shop Opens The Era Of "Real Name System"

The online business will formally implement the "real name system". The SAIC issued an implementation guidance on the official website yesterday, saying that the regulation of network pactions focuses on the network trading platform, which will conduct a comprehensive census of network operators and verify the true identity of online stores.

The Interim Regulations on the management of online commodity trading and related services act is the first administrative regulation in China to regulate online commodity trading and related services.

It was formally implemented in July 1st.

SAIC pointed out in its guidance that network trading platform is the place and space for centralized trading of network goods and services. "It is the first responsible person and has important management responsibilities". Therefore, the industry and Commerce will focus on the network trading platform with large impact and high paction frequency.

These network platforms must review, register and publicized the qualification of sellers, establish paction security protection, protect consumers' rights and interests, and deal with bad information. At the same time, take measures against suspected infringing products on the Internet, and do not indulge in selling and selling.

In addition, after the formal implementation of the new regulation of network pactions, the industry and Commerce will conduct a comprehensive census of network operators, focusing on the number and scale of network trading platforms.

We should do a good job in building up the household and the construction of electronic database, and establishing the economic account of the main body of the network management, and carrying out the supervision of the credit classification.

The SAIC also said that due to the lack of geographical restrictions on network pactions, the past regulatory methods characterized by geographical jurisdiction and hierarchical jurisdiction have not fully adapted to the requirements of network pactions. Therefore, the supervision of Internet pactions must be carried out under the unified supervision of the national network.

At present, the general administration is studying the unified organization to develop network supervision information system and platform, and strive to establish a network regulatory information system and platform with the integration of the whole nation, integration of all sectors, and functions up and down after 3 years or so, so as to realize the "network management network".

Question: will the real name system be "taxed"?

Many personal sellers say that online shops have real name systems. They are not afraid or supportive, but they worry that the real name system may be a prelude to "taxation" and there are many similar conjectures on the Internet.

"Once the tax is collected, the shop will lose the advantage of low cost and low threshold." Han, who opened a Korean clothing store on the Internet, said that she had no time to shop on the Internet. The main consideration was the operating cost, the price was set, the tax was really paid, and the operating cost increased, so there was not much difference between the shop and the physical store.

Many sellers therefore suggest that even if they want to levy taxes, they hope to give some concessions to small and medium-sized entrepreneurs.

The state departments concerned have not yet responded to the statement of tax collection, Taobao said yesterday.

Baidu's staff said they had not received notice of tax policy adjustment.

The regulations stipulate that natural persons engaged in online pactions should submit their names and addresses and other real identity information to operators providing network paction platform services.

Those who have the conditions of registration shall go through the registration of industry and Commerce in accordance with the law.

What kind of conditions does an individual have to take care of? This problem has not been clear.

In particular, the regulation of e-commerce issued by Beijing in August 2008, the profit oriented e-commerce operators need to obtain business licenses. Only "individuals sell or replace personal articles on the Internet and do not make profits" can not be registered.

In response, yesterday, the city commerce and Industry Bureau said that the relevant implementation details of network pactions have not yet been introduced.

Other provinces and municipalities have yet to issue guidelines.

Consumers can not see the license of the company's sellers.

In accordance with the Interim Regulations Governing the management of Internet commodity pactions and related services, the operators who have registered and received business licenses in the business sector and engage in online pactions shall disclose their business license information on the main page of their websites or their web pages.

Or electronic link markings.

Yesterday, reporters log on to Taobao, Baidu and other websites, click on some sellers' information, only see the company name, the city, the real name certification mark, and credit, whether to submit the security deposit and other brief information, but the company's business license information does not show that the business website has not found the eye-catching location of the company's seller's business license electronic link logo.

Taobao consumers' hotline said that all the shops in Taobao are authenticated by real name authentication. Individuals should provide identity cards, and Taobao stores are all in the form of a company. They must provide business licenses to the platform, otherwise they will not be able to open stores in Taobao.

However, the business license information of these companies is not visible to consumers at present, but they are all in the network platform.

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Baidu has a customer hotline service staff also said that through real name authentication of the online shop, will distinguish between the individual or business on the Internet, for privacy protection, consumers can not see the information of the business license, at present, has not received the notification that is required.

Voice: Internet sellers: favorable legitimate business

Zhong Wu Zhen opened a shop selling toys and household products in Taobao in January 2008.

"At that time

Regarding the real name management of online stores, Zhong Wu Zhen said that the move could more regulate the market and prevent fraud, which is conducive to the improvement of the market environment.

Service provider: the real name system is the foundation.

Li Zhongwei, President of ShopEx, an e-commerce software and service provider, said that the real name of individual shop should not be regarded as a new and higher requirement.

For e-commerce, real name should be the most basic requirement, just like integrity is the basic quality of business. Now the real name of online shop is mainly because the domestic business environment needs to be improved.