Nike Sports Shoes Official Website Marketing World Cup &Nbsp; Major Portals Expect "One Ball".

QQ pasture has launched the "hot World Cup, guessing wins the prize". The world shoe net is green Yin, South Africa contend!

With the whistle of the opening battle at 20:00 on June 11th at Beijing time, the world cup of hundreds of millions of fans finally started, although the Chinese team did not enter the World Cup finals, but it did not affect the enthusiasm of Chinese fans for the world cup. The discussion of the performance of the players in the world cup and the prediction of future performance became the most talked about topic in the streets and lanes.

As the world's first big sport, the world cup of four years has always been the most valued business opportunity for a large number of enterprises. It is estimated that the global business opportunities brought by the "World Cup" effect are as high as hundreds of billions of dollars. The world cup is not only a carnival for fans, but also a carnival for businesses of large and small businesses. The four year World Cup marketing has set off a wave of climax. All kinds of creative marketing are booming. Due to the relationship between Internet work, the world cup marketing of major portals is more concerned. Due to different target audiences and different location of websites, different websites have different emphasis on specific marketing techniques. They are now simple and tidy, so that they can be shared in the industry.

As the leading portal website in China, Sina, Sohu and 163 regard the world cup as a marketing banquet to enhance the image of the website and draw close to the Internet. For this reason, the three portals have opened the world cup area in South Africa on their homepage, so as to fully and timely report that the reasonable positioning of the event information meets the requirements of the fans for timely understanding of competition information, and consolidates their leading position in the industry.

Fans stealing vegetables will find that during the world cup, happy vegetable farms and QQ farms and other "vegetable game" even with the world cup, if all the way to participate in the opportunity to get: Messi / Kaka Autographed jerseys + World Cup Official ball + World Cup boots combination awards, and in the activity period, if the image of herd boy here, participate in every day's game guess, guess the winner will be given the QQ farm sent dog food, fertilizer, dress and other world cup quiz launched, has greatly stimulated the enthusiasm of the fans, participating in the world cup time score contest has become a lot of fans "grow vegetables" 1 new interests. Keen

Launching a comprehensive theme, including the participation of World Cup in shoe enterprises

As a leading portals in the footwear industry, in the face of the aggressive marketing of the world cup, it has been very smart to choose a targeted marketing road, the world shoe net, to stay in the shoe industry, to provide information, trade promotion, brand display, brand recruitment and other diversified services for the shoe property chain. During the world cup, the world cup is a sensitive finding: the world cup is not only a competition among different countries, but also a marketing stage for all shoe companies.

After finding its own combination with the world cup, the theme of the "South Africa World Cup and shoe enterprises crazily" is launched. This topic focuses on how the veteran shoe companies such as double star, Adidas and Puma show their latest products to fans through sponsoring teams and stars on the stage of the world cup. At the same time, the world cup marketing figure of Jinjiang, Anta, 361 degree, Hongxing Erke and other domestic brands, which are made in China's sports shoes, are also unveiled.

The competition of the world cup is continuing, and the marketing methods corresponding to the major portals are becoming more mature. For those who are going to play or have already played, how can we play well at the present ridicule trade world cup? In fact, as long as the website is equipped with style and clothing, the opportunity of the world cup marketing is the method of law that can bring more income. The key is to find the combination point of its own platform and the world cup, and then draw up a differentiated and unique marketing method, so as to "win a ball" and succeed in catching up with the world cup marketing Express to complete the rapid development of the platform.