Attention To Shop Decoration

This article is mainly about the design method of boutiques in physical stores, but I hope that the store manager will at least adjust his mindset to the shop side. I hope you will have the same intention to shop and shop as a shop owner.

The first feeling of a mature brand to a person should be a visual enjoyment with a high aesthetic sense.

So the international brands like Dior, Chanel, GUCCI and so on can be familiar to people.

No matter from the brand font, color, product style, or from the promotion of the brand's terminal image, these brands have maintained the absolute unity.

Why should a clothing company pay attention to the design and display of terminal stores? First, a simple example, the clothing brand promotes the standard shop in the whole country, which is equivalent to setting up a standard image and an outdoor billboard in the most prosperous commercial area of every city. This kind of influence is self-evident; secondly, with the development of the brand, the goods will be serialized, and the display of the goods yard will be carried out by the company after unified training, so no unified shop will be able to guarantee the liveliness of the freight yard.

Shop promotion is a systematic project. It is a necessary condition to take the branding road and is the basis for forming a win-win situation. Therefore, clothing companies and franchisees must pay attention to it.

Terminal store design skills:

Style positioning, it is clear whether your brand is casual or formal dress, men's clothing or women's clothing.

Casual wear shops should give people the feeling of being free and relaxed. They can give the background music with strong sense of rhythm. They have contrasting colors and gorgeous lights. They should be folded and displayed and displayed on the side. They should be placed at random and have a sense of entirety.

The colors of women's clothing should be feminine. Light blue, white, red, white, purple, white, camel white, white, black and white are good choices. The lines must be streamlined, thin, light and soft, with many mirrors (women naturally love to look in the mirror. When you have many mirrors here, even if they do not look at your clothes, they will attract them.

Men's clothing is mainly made of coarse mineral lines and deep colors, mostly made of walnut and other materials.

We identified the location. The following are the elements of store design:

1, the color of the store should be unified, and the color of clothing and decoration should be very harmonious, so that people can see the main color of your store at a glance. But the unity that I am talking about here is not to make the dress and decoration color identical, that will make the store look dull and monotonous, it should let the bureau have a contrast and obey the whole.

2, the purpose of lighting.

Lighting plays a key role in clothing stores, and the display effect of the same clothes is different from that of lighting and lighting. In particular, models and individual display must be set up with spotlights.

The color of the lamp should also be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (selling summer clothes), and yellow light gives people a very warm feeling (selling winter clothes).

3, the fitting room is very important. Customers make decisions to buy clothes mostly in the fitting room, and now there are many shopping rooms fitting rooms which are simply unsightly (which affects sales). You think, when your customers walk into your fitting room, step on the soft wool carpet, close the door of the exquisite door handle, try to wear a dressing table to let her comb her hair and spray the delicate perfume. Do you feel like a princess? (the princess will buy her own clothes).

Note: the third items of woolen carpets, dresser, perfume and other fitting rooms are suitable for high-grade positioning women's clothing, so as not to be stolen.

4. Shelf space should be set aside, and the main channel and width should be divided into main and secondary channels.

Not less than 120 cm, and the width of the secondary channel must not be less than 80 cm.

Image background plate to main entrance or main channel.

What kind of stores can sell anything, do not stingy your store decoration, think it can enhance the value of clothes for you.

The same clothes are put on black marble and then a fine light can be sold to 5000. If it is placed on a wooden block, it will be sold at 500.

Display skills:

1, the same collocation.

Put together the same color of clothes will give people a very comfortable feeling, single attention to the same collocation not the same style, the same length of put together, so as not to make people feel like a warehouse.

2, contrast coloring.

That is to say, cool colors should be used to foil warm colors. For example, red clothes should be set up in green clothes, yellow clothes should be lined with blue clothes. When placed on a pole, the cool colors and warm colors can not be accounted for 50%, preferably the ratio of 3:7 or so is appropriate. We should pay attention to 1011101101 (1 represents warm, 2 represents cold).

3, rational use of living areas.

The so-called living area is the most easily seen area in the direction of pedestrian flow, otherwise it is dead zone.

You should put your main push in the living area and put the other money in the dead zone, so that sales can be greatly improved.

4, the number of models should be controlled.

Some franchisees think that models are more likely to show the effect. In fact, they are very good at models in their own factory. Actually, they have the opposite effect, which makes people feel that this brand has some "water". The so-called "thing is rare and expensive".

5, make rational use of live models.

Store salesmen (Guides) are the living models of clothing, which kind of money they wear, which is a good way to reduce inventory.

6, the time should be grasped.

First of all, you need to know who is the person who comes to buy clothes everyday. For example, ladies and gentlemen, Monday, two or three and fourth are usually full time wives or couples, so you put some fashionable, expensive and unique clothes in the living area and on the models.

Friday afternoon, Saturday and Sunday are mostly women who work at work. So hang up the ordinary clothes on the living area and the model.

7, store display must have a sense of rhythm.

Do not put the color system too rigid, the left side of the store is cool, the right side is warm, too inconsistent, and should have rhythm, just like music.

You can see that the owner of the real shop is really very attentive. Actually everyone is doing business, so why do you do it differently? Maybe you will have an unexpected surprise after your heart. You will find that after long persistence, you will gain a lot.