Fashion Forum To Find The Direction Of Clothing Brand

From March 29, 2010 to 30, the "Ruyi 2010 China clothing forum", which was specially sponsored by the Ministry of industry and information technology, the China Textile Industry Association, the China clothing association and the Beijing Municipal Commission of economy and information, issued a wisdom contract at Beijing China hotel. The theme of this forum is - looking for the direction of clothing brand.

The forum will focus on the construction of Chinese clothing brand under the new values, and create the Chinese clothing brand in the world pattern. From the perspective of organizational change, new consumerism, value of design, R & D and green concept, network marketing, aesthetics and culture, the future direction of Chinese brand will be discussed in a global perspective.

This forum is also an unprecedented team of speakers. It brings together renowned experts from home and abroad in the field of fashion, management, marketing, aesthetics, film and television, art, business, business and literary circles.

The keynote speakers include Japanese architectural design leader Kumake Go, Japan's Mesozoic international graphic designer master Hara, Sanela Lazic, a famous British retail environment expert, famous designer Yao Renlu, Taiwan beauty scholar Xin Yi Yun, film director Tsai Ming-Liang, and China Fashion Forum chief cultural expert Yu Dan.

And as the forum organizers say, the 15 years of Chinese clothing forum, in a sense, is more like a coordinate system.

Experts' speeches enable us to understand what is going on in the world and what is going to happen. The communication between entrepreneurs shows us the status quo and future planning of the industry, so that the audience can find their own position. The Chinese clothing forum has become a platform for finding ourselves.

　　热点1

Design concept

Some people say that buying clothes is to buy designs, and buying designs has become the biggest motivation for many consumers to luxurious boutique.

What does design mean to brand?

How can a brand communicate with consumers through design and make it the basis of commodity value and the key to brand success?

　　设计是对欲求的教育

The original representative of Japan is the international graphic design master of Japan and the representative of Japanese design center.

Fashion design, I think it is not decoration, but a kind of education for desire.

MUJI products may be known to all. It is not a luxury product. Japanese consumers are what products they need. We produce them according to their uses, that is, customers and customers need. Unlike Europe, we are infinitely enough to satisfy people's luxury needs. We will take into account the limits of the environment and consider the limited use of people to design our products, which are rational.

And it is comfortable and comfortable for people to use.

To provide our customers with such a product and use it to form a market is a design concept of our MUJI products.

Our products are very simple and very simple.

This is the poster I made. You don't see anything?

Nothing, but everything.

So it's not luxury, but from its simplicity, you can feel a higher level than luxury.

This is the concept of Muji.

It is a rational consumption.

This rational consumption will make you feel very comfortable and comfortable.

Moreover, our designers and customers will jointly choose to develop together.

So MUJI products are very simple and very simple.

　　让碗像一个碗

Kimi Masaki, chief executive of MUJI, Japan

Our greatest energy is devoted to how to create ordinary products, such as the bowl of eating, that is, making it look like a bowl, rather than thinking about its shape, some unique and distinctive things, we do not pursue these things, what we did in thirty years is to make bowls as a bowl.

In the tide of the market, various companies are competing, many common things are eliminated, and they are faded out of the market, and everyone is seeking something new.

So we have to create this ordinary thing. Why do we design this ordinary product?

In order to let everyone understand our concept, such as the design of our store, the design of this space, and the way we communicate with customers, I think this is the best explanation for us, and then formed our brand in this process.

Design has the power to save the environment.

I am a master of architectural design and a leader in Japanese architectural design. I am known as the "new life school" in the construction industry.

As a designer, I think clothing, architecture and industrial design are common in philosophy. In such an era, the most important thing is environmental protection. The reason why the environment is so important is that the relationship between the environment and people is very important.

I think the most important thing in China is the environment. Through design, you can reflect your thinking about the environment and design the power to save the environment. I firmly believe this.

　　设计要回归顾客需求

Miao Hongbing, chairman of Beijing white collar Clothing Co., Ltd.

Sometimes we have been in this industry for a long time. People may have too many emotional colors for their products. This emotional color is no longer a customer's emotion. It is their own emotions. It really returns a piece of work, a good design, and a good brand to the needs of customers. In fact, customers often demand an extraordinary product. Sometimes we add a lot of redundant designs and create some superfluous things. It seems that the value of this product is growing, but it is devaluing in the minds of customers, but we sometimes do not realize it.

　　主席团讲故事

　　在眼神的改变中重塑中国信心

Qiu Yafu, chairman of Shandong Ruyi group, executive chairman of the forum.

In last year's economic crisis, I spent three months running around factories and markets in Italy, France, Japan and the United States. We are glad to see that China's textile and clothing have undergone revolutionary changes.

Our fabrics have far exceeded their ability in technology and technology research and development. Our yarn weaving has far exceeded their yarn weaving. They are now using the highest cashmere yarn in 170 fabrics. We now have 500 production capabilities.

When I interviewed more than 50 European media, including the main media, Agence France-Presse, Reuters and so on, an important media looked at us when they looked at us. When we took out the fabric of Italian spinning, he immediately gave the fabric to two of the most important fashion designers. They were surprised and shocked by the French exchange.

So in France, there were more than half of the reports published in Figaro.

I went to the United States to buy a gift to return to China. I especially said that I wanted to buy a garment which was not made in China. The sales manager immediately asked someone to come and say why you didn't buy it in China.

China's design is good, its products are good, and its quality is good. 70% of the products in this factory are Chinese clothes. Do you buy Korean ones?

Did you buy Japanese?

Did you buy Vietnam?

From these experiences, I particularly appeal to the media of our textile and clothing companies to rethink rationally the position and strength of our textile and clothing in the international community today, and more importantly, to build up this confidence and use this confidence to find our distance, find our shortcomings and find our future development direction in the next ten years.