Brand Shoe Enterprises Strategizing Competition For Capital Market

　　继美克、清美挂牌上市后，今年三月份飞克国际也在港交所主板市场挂牌上市了，开盘即大涨20％。获悉，国内鞋企赴海外上市区域已覆盖香港、马来西亚、新加坡、韩国、美国等地，共募集资金140多亿元。

Xin Hua, you LAN FA and Hua Li shoes 3 enterprises are also expected to be listed in the first half of the year. Jordan, del Hui, Xingye leather, profitable leather, Pacific footwear, Tai Ya shoes and many other enterprises are expected to go public in the second half of the year.

It is reported that Jinjiang, the largest footwear base in China, which accounts for 40% of the market and 20% of the world's market share, has announced that it will create the "Jinjiang plate" and more than 100 enterprises to be listed. The Jinjiang municipal government intends to spend tens of millions of dollars each year to encourage listed companies and listed companies.

Experts pointed out that with Anta, XTEP, 31st degree, Hongxing Erke and other famous brand shoes enterprises listed in Hongkong, Singapore and other countries and regions, the capital market has created many "enrichment myth" for shoe enterprises.

Whether based on the purpose of financing or the brand effect, listing seems to be a long-term strategy for shoe companies.

In recent years, many shoe companies have seized the opportunity of capital market. Through IPO and refinancing, they have successfully collected a large amount of funds for management innovation, technological pformation, brand promotion and business expansion, and achieved extraordinary development.

It can be seen that the potential of the capital market is huge. Nowadays, more and more shoe enterprises begin to realize the importance of capital operation and actively participate in capital competition.

Capital is the "blood" of an enterprise. Capital operation refers to planning and optimizing the allocation of resources and production factors that can be controlled by an enterprise, so as to achieve the goal of maximizing capital appreciation.

Capital operation promotes the rational allocation of resources and the development of scale and standardization.

Successful capital operation can bring a bankrupt enterprise back to life, and the failure of capital operation can even lead to hundreds of millions of bankrupt enterprises.

Therefore, enterprises should not only need courage but also strategy to invest in the capital market.

In all capital operations, the risk of listing is the biggest, but it is also the way to enable enterprises to get a higher interest in a short time. So, of course, it is the best choice for ambitious enterprises.

As the global economy continues to pick up, the stock market boom is sweeping again.

Especially in the fiercely competitive shoe industry, simply carrying out the traditional operation has not satisfied the desire of the shoe enterprises to expand increasingly. Therefore, with the help of the listing, the way to promote the capital operation of the enterprises has become the key for the shoe companies to compete for the favorable position of the market.

Through listing, shoes enterprises can obtain a large amount of market funds, so as to make full use of the strong resources of enterprises and expand the core competitiveness of shoe enterprises, so as to win the competitors, win a large number of market share and take the lead in the market.

Therefore, when shoe companies have achieved success in brand management, they can rely on a solid market base to pform their business form. Listing is an inevitable choice.

The upgrading of shoe enterprises from product operation to capital operation will be boosters for expanding production capacity and accelerating development, so that shoe enterprises can enter the fast lane of development.

Admittedly, the huge profits of the capital market are obvious.

In 2007, when Anta was listed in Hongkong, it raised HK $3 billion 168 million. After two years, it achieved a net profit of 1 billion 250 million yuan, with a total turnover of 5 billion 870 million yuan and an increase of 27% over the same period last year.

In 2010, we continued to increase brand publicity and joined hands with the Chinese Olympic Committee to provide equipment for Chinese Winter Olympic athletes to enhance brand awareness. This year we plan to increase the number of retail outlets to 7200.

Various examples show that enterprises can achieve better and faster development and progress under the capital operation of listed companies.

Enterprises can obtain stable financing channels and more financing opportunities through listing, and can reduce the cost of financing, effectively enhance the power and ability of enterprise development and innovation. At the same time, after restructuring and listing, enterprises can better define the direction of development, improve corporate governance, consolidate basic management and achieve standardized development, so as to enable enterprises to carry out various activities in an orderly way, achieve sustainable development, improve liquidity and risk resistance capabilities.

In addition, listed companies often publish their own market performance through media and other channels, which is of great help to the increase of brand awareness and the establishment of corporate image.

But on the other hand, the listing needs more capital investment, and the disclosure of information such as the enterprise's financial status will make the enterprise in an unfavorable position in the same kind of competition.

With the continuous dilution of equity, the control ability of enterprises is reduced and the risk is increased. Managers will shoulder more responsibilities.

Therefore, shoe companies with listing targets need to weigh the pros and cons and look before they leap.

Shoemaking enterprises should formulate a thorough and complete listing plan as a guide for rational and efficient use of capital, maximize the advantages of listing, avoid as much as possible the adverse factors, and properly handle the problems encountered in the process, establish early warning mechanism to adjust the strategy of the whole Bureau in time, and shoes enterprises must have a good psychological preparation and accurate estimation of the future situation, so as to develop steadily in the complex capital market.

At the same time, shoe companies should also make unremitting efforts in brand building. They should do their best to meet the needs of the market, expand the influence of brands and attract more market attention by improving the quality value and improving the marketing network. They can not only enhance the profit level and comprehensive competitiveness of shoe companies, but also provide more support for the shoe enterprises in the operation of the capital market and achieve a win-win situation in many aspects.

In the market of shoes and shoes, the shoe companies should expand their sphere of influence, stabilize their market position and reach the other side of success. Listing capital operation seems to be the only way to go.

With the approaching of the era of full capital, shoe companies can only win the real vote if they are to make decisions and do their best according to the smooth operation of the brand.