The Magic Of Success: Interest + Diligent + Diligent
Recently, the twenty-eight year old man was elected 2009 from the top ten entrepreneurs in Wuhan. Before that, he had been recognized as a "dark horse" by the hairdressing industry in Jiangcheng. In the five years, there were 88 stores in the country, 80 million yuan in annual output value, and continued expansion under the financial crisis.
These real achievements, he said, can get closer and closer to dreams. Apart from their strong interest in hairdressing industry, diligent and diligent, the two are indispensable.
Six years without taking salary
After graduating from junior high school at the age of seventeen, he graduated from a well-known hairdressing shop in Wuchang.
During his studies, he volunteered to apply to the boss for a living fee of only $300 a month, so long as he had the opportunity to send him to school.
Pay less than other hairdressers, but get more learning opportunities.
In the past six years of training, the store has the opportunity to train in Shanghai and Guangzhou, and the boss will give him priority.
Over time, from the rapid improvement of skills, we learned the advanced management mode of hairdressing chain stores.
"At that time, I know that in Taiwan with a small population and a small population, there are 4 hairdressing businesses in 300 stores.
I think that type of chain store can be used in Wuhan.
Expand the way
Borrow chicken and egg, buy at low price
In May 1st of two four, 3 friends from Wuhan were invited to make the first hairdressing shop in Zhongnan road. At the end of the year, when he was preparing to open second stores, he realized that saving money by himself was too slow to make a foothold in Wuhan.
"Taiwan hairdressing chain has a flexible way to attract investment, which encourages social capital to enter and encourages internal employees to participate in entrepreneurship."
To encourage excellent hairdressers to open their stores and share their investment risks from the full scale of their efforts, it has also stimulated the entrepreneurial enthusiasm of the shop assistants.
Last year, in the wake of the financial crisis, many hairdressing shops in Jiangcheng closed down, taking advantage of the low cost expansion and buying 30 failed hairdresser stores a year ago.
From the point of merit, every newly opened store has to invest at least 600 thousand yuan, and the acquisition of a closed shop is reopened at a cost of only 400 thousand yuan, and its customer resources and staffing are shared.
However, the location of the whole chain store is very harsh: it must be in the busy market, with a large flow of people, a rent not exceeding ten percent of the turnover, and a storefront of two hundred square meters.
"The rental agreement is best able to sign ten years at a time to ensure long-term stability of the store."
Manage well
To run a chain store, there must be a school.
At present, there are 88 shops in the famous family. Apart from 60 shops in Wuhan, other shops are located in Changsha, Hefei, Taiyuan, Xi'an and other cities, and are very influential in the locals.
"Central hair salon chain stores are mainly stained with ironing, the southern climate is hot and humid, and hairdresser shops are mainly care and care. If they expand to the south, they will surely not be acclimatized."
During the apprenticeship, the experience of learning skills helps us understand the differences between North and South markets, and the pattern and characteristics of Wuhan shops are more suitable for replicating expansion in northern cities.
How to solve the problem of rapid expansion?
In two and seven, 3 hairdressing training schools were set up in the whole country. The main purpose is to recruit experienced hairdressers who are willing to go to the famous family for their development.
This year, the famous family is stepping into the ranks of hundreds of chain stores, and has made preparations for strengthening management in advance.
From the low educational level, the management mode has been accumulated and perfected in actual combat.
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