Puning City, Guangdong Province Promotes 100 Billion E-Commerce Cluster To Enable 100 Billion Textile And Garment Industry

The reporter learned from Puning City, Guangdong Province, that relying on the deep foundation of textile and clothing industry and the advantages of e-commerce industry, Puning City has accelerated the deep integration of digital economy and traditional industries to improve the quality of e-commerce ecology, boost the transformation of textile industry with digital intelligence, expand cross-border market trade in multiple dimensions, and promote the 100 billion e-commerce cluster to empower the 100 billion textile and clothing industry, Jointly build new advantages for high-quality development of modern industries.

In 2024, the e-commerce transaction volume of Puning City will reach 121 billion yuan, with a year-on-year growth of 20.96%; The express business volume has reached 2.03 billion pieces, a year-on-year increase of 19.33%, ranking first among county-level cities in the province and counties in eastern Guangdong; The import and export volume of cross-border e-commerce was 53.9239 million yuan, and on March 18 this year, it was rated as the first batch of "cross-border e-commerce+industrial belt" in Guangdong Province to help the pilot industrial belt of "Ten Million Project"; On April 14, it was successfully included in the Guangdong Statistical Yearbook 2024, ranking first in the comprehensive economic development capacity of counties (cities) in the east and northwest of Guangdong... A group of eye-catching data is a vivid reflection of the effectiveness of Puning's efforts to consolidate and improve traditional industries and competitive industries.

　　 All elements of ecological quality improvement synergistically converge the development momentum of e-commerce

In order to vigorously promote the development of e-commerce, Puning City has strengthened policy support and guidance, standardized and improved logistics support, cultivated e-commerce talent team, and provided all-round and multi-level factor support to pool new momentum for e-commerce development.

Based on the e-commerce industry, Puning City has systematically prepared the "13th Five Year Plan" for the development of e-commerce in Puning City, formulated and issued the "Several Measures to Accelerate the Development of E-Commerce", and made efforts to open up the e-commerce development path based on pillar industries such as textile and clothing, so as to accumulate momentum and enable the continuous development of Puning Textile and Clothing City, and promote the birth of the e-commerce industrial park of Puning International Clothing City Shangliao E-commerce Park, Guangdong Mingrat Cross border E-commerce Industrial Park and other high-quality ecosystems have gathered more than 400000 e-commerce practitioners, more than 40000 self-employed households and more than 4800 e-commerce enterprises.

The city standardized and improved the express logistics environment, seized the opportunity of creating a provincial and national comprehensive demonstration project of e-commerce in rural areas, built a three-level e-commerce service system of "city town village (community)", built a city level e-commerce public service center and 29 town level e-commerce service stations, and realized the "same day delivery and distribution" of express packages in the city. The project of "attracting new businessmen" was implemented, and mainstream express companies were actively guided to set up branches on the basis of Puning. At present, there are 31 express companies in the city that have obtained business licenses, and Jitu Express was successfully recruited to set up a transit warehouse in Meitang Town at the beginning of the year.

Puning has established the "government+association+university" training mechanism, launched the e-commerce training public service cloud platform, uploaded 51 training courses, and accumulated more than 20000 trainees; Cooperate with the E-commerce Association to organize and promote "50000 e-commerce talent training", "provincial and national e-commerce talent training in rural areas" and other projects, and train more than 100000 e-commerce practical talents in total; We will build a mass entrepreneurship space for Chaoshan Vocational and Technical College and a mass entrepreneurship space for Puning Vocational School, build a Puning E-commerce Mass Entrepreneurship Incubation Center and a Puning E-commerce Training Base, attract a total of 14 start-ups to settle down and work, and organize 29 training sessions in 2024, so as to attract about 50000 entrepreneurs from the Pearl River Delta region back home with a profound fertile soil for e-commerce development.

　　 Digital intelligence enables all-round reconstruction of the textile and clothing industry chain

Puning City has strengthened the empowerment of digital intelligence, committed to promoting the upgrading of the textile and clothing industry chain, and made efforts to get through the equipment, production, circulation and other links. The textile and clothing industry has accelerated its march towards digitalization and intelligence, and a new picture of the new development of traditional industries is unfolding.

Puning City conscientiously implements the provincial and Jieyang City's requirements for several measures to promote industrial enterprises to speed up the implementation of technological transformation, gives priority to supporting textile and clothing enterprises to carry out technological transformation and innovation, increases efforts to implement financial security and tax preferential policies, guides enterprises to actively eliminate old production equipment, purchase advanced intelligent equipment, and helps enterprises based on industrial Internet, 5G+ The transformation and upgrading of information technology to digitalization will realize the mechanization, intelligence and digitalization of textile and garment production and processing. In 2024, there will be 7 textile and clothing, printing, dyeing and printing technology innovation projects registered in the city, of which 2 enterprises will receive a provincial special financial subsidy of 10.593 million yuan.

The empowerment of digital intelligence has played an important role not only in the manufacturing side, but also in the circulation side and other fields. On the one hand, by virtue of the "full chain" industrial advantage of textile and clothing, Puning has built a pattern of "one street, two parks and one city" by connecting the original fragmented online retail businesses in Chiwei Shangliao Village, concentrating on the development of the "front store and back factory" business model, creating a "big factory model" integrating raw material production, textile printing and dyeing, garment production and e-commerce wholesale, and using 17 networks 1688 network and other digital platforms are connected with production and marketing, so as to achieve "product selection in the morning, production at noon, and delivery in the afternoon", and realize the efficient and coordinated development of e-commerce and textile industry. At present, Shangliao Village alone has nearly 3000 online wholesale clothing stores, more than 30000 Taobao C stores, and 100000 express packages are sent every day during peak hours.

On the other hand, Puning uses e-commerce live broadcast as the engine to promote the textile and clothing industry to leap from "manufacturing advantage" to "brand advantage" and "digital advantage". The three parties of the CPPCC and the Enterprise Council cooperate to build a platform, innovatively hold the "Ai+e-commerce, moving towards a new future" Puning e-commerce high-quality development conference, and Enterprises (enterprises that use AI technology to achieve automatic generation of image, video and audio content) establish good cooperation relationships, promote merchants to introduce technology products such as Ai live broadcast room and Ai fitting room, guide local e-commerce enterprises such as Rose Plato and Antini to embrace e-commerce live broadcast, and drive sustained growth in performance. In 2024, the total output value of Puning's textile and clothing industry will be 124.25 billion yuan, an increase of 5.1%, further polishing the "golden signboard" of the county-level city with the largest industrial output value of clothing industry cluster in Guangdong Province.

　　 Cross border breakthrough and multi-dimensional expansion of international trade market space

Building a platform, promoting exchanges, and optimizing services... In the digital economy era, Puning has taken multiple measures to accelerate embracing the new track of cross-border e-commerce, expand new space for international trade in multiple dimensions, and help optimize and upgrade the economic structure.

Drive industrial "quality improvement" by tamping the carrier. Based on the industrial advantages of "100 billion textile clothing" and "100 billion e-commerce", Puning has formulated the "Three Year Action Plan of Puning's Cross border E-Commerce Energy Enabling Industrial Belt to Support the" Ten Million Project "(2025~2027), and guided Guangdong Mingrat Cross border E-Commerce Creative Industrial Park with a textile manufacturing foundation to develop the" platform+industrial belt "operation mode, Through the introduction of Guangdong Lingnan Cross border Industrial Chain Co., Ltd., a leading enterprise, actively deepen the contact with overseas e-commerce platforms such as SHEIN Xiyin, Xiapi and Tiktok, build a cross-border trade "full chain" service system that meets the requirements of modern textile production and marketing, and successfully incubate three star enterprises with cross-border e-commerce trade exports exceeding 100 million yuan, including Jialisheng, Chunxingkang and Xincaitai.

To deepen docking and promote market "expansion". Puning grabs RCEP The cooperation advantage brought by the trade agreement is to actively and closely cooperate with the enterprises of member countries, build a platform led by the government, and carry out cross-border e-commerce industry exchanges. In March this year, the Puning Garment and Textile Association was promoted to restart, and a two-way bridge was built between the member enterprises of the Association and the buyers of the international trend market, helping to accurately meet the market demand at home and abroad, Deeply expand cross-border trade space. Since 2023, the city has organized enterprise representatives to visit markets in Japan, Thailand, South Korea, Malaysia, Indonesia and other five countries, with a total of more than 240 people going to sea. In August last year, the city specially organized an exhibitor delegation to Southeast Asia to hold the "Puning Industrial Belt Selection Matchmaking Meeting", to visit overseas textile and clothing markets such as He Qingyuan, It not only promotes textile, footwear and clothing enterprises to establish two-way contact with overseas wholesalers and retailers, but also provides reference for domestic enterprises to make decisions such as selecting products and making decisions, so as to promote the competitiveness of the industry.

To help enterprises "increase efficiency" with better services. Puning City continued to implement precise policies, played the role of customs supervision services, established a multi sectoral linkage mechanism of customs, taxation, industry and information technology, and focused on reducing costs and increasing efficiency for cross-border trade enterprises. Regularly organize seminars on cross-border e-commerce regulation, market procurement and bonded business policies, and actively popularize the RCEP preferential treatment policy to enterprises. In 2024, the cumulative value of preferential goods for visas will be 2.4319 million dollars, which is expected to be 1.5321 million yuan of tariff reduction and exemption for enterprises. At the same time, 54 problems such as filing and registration were solved for enterprises through the service of "the Commissioner of Customs sends policies to the door"; We promoted 60 newly registered enterprises, up 106.9% year on year, and vigorously promoted the active pattern of "global sales" of Puning textile and clothing.

(Source: China Development Network)