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Why Did Bosiden Become A Big Winner When The "Hot" Tide Of Ice And Snow Economy Surged?

2025/2/20 18:07:00 144

　　 Recently, Li Qiang, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Premier of the State Council, stressed during his research in Heilongjiang that we should thoroughly implement the important directive spirit of General Secretary Xi Jinping on the development of ice and snow sports and ice and snow economy, focus on meeting the people's needs for a better life, make good use of characteristic and advantageous resources, enrich the supply of high-quality products, and stimulate the vitality of the ice and snow economy, Create new highlights of service consumption and new economic growth points, and continue to improve people's well-being.

　　 In the era when the country vigorously promotes the development of ice and snow economy, Bosiden has become an important force in the ice and snow economy industry with its profound brand heritage, excellent product innovation ability and forward-looking strategic layout. Especially under a series of favorable policies, Bosiden acted quickly. Meeting between government and enterprises from March 2024; On June 16, a formal contract was signed to achieve all-round strategic cooperation; On August 20, the foundation of Bosiden feather industry intelligent factory was laid, and the feather clothing intelligent manufacturing factory was put into operation; On October 28, the first "Erbin × Bosiden" series co branded down jacket was launched; On November 9, the product was fully launched... From negotiation, contract signing, construction and production, Harbin and Bosiden jointly refreshed the government strength and enterprise speed of "landing, production and listing in the same year".

　　 From actively integrating into the industrial chain to creating co branded blockbusters, from expanding market share to promoting industrial integration, Bosiden is constantly writing new chapters on the track of ice and snow economy.

　　 Follow the ice and snow economic policy closely to create a new sample of "ice and snow+"

　　 General Secretary Xi Jinping proposed that "ice and snow are also golden mountains and silver mountains".

　　 The 9th Asian Winter Games, which just concluded in Harbin, has set off a new upsurge of ice and snow economy. In the competition field, the athletes challenged the limits and interpreted the beauty of ice and snow sports. Outside the stadium, food, clothing, housing, transportation, tourism, shopping, entertainment and other industries related to the ice and snow economy also opened a competitive feast.

"Erbin x Bosden" series "Erbin Snow Night"

　　 "In the context of the country's efforts to develop the ice and snow economy, Bosiden and Harbin have reached a strategic cooperation, deeply integrated into the ice and snow economy industry chain, and helped the high-quality development of the ice and snow economy." Gao Dekang, founder of Bosiden brand, chairman and president of the Group Board of Directors, said in an interview with our reporter that Bosiden has focused on down jackets for 49 years, and has been born with warm genes and product attributes, Bosideng has a natural connection with the ice and snow economy. Since the 1990s, Bosiden has helped the Chinese mountaineering team to climb Mount Everest and help the development of China's polar scientific research. Bosiden also actively contributes to the development of China's ice and snow sports and participates in various ice and snow sports events. At the 2006 Winter Olympic Games in Turin, Han Xiaopeng won the first gold medal of China's snow sports Winter Olympic Games in a Bosiden three-dimensional cutting ski suit. At the beginning of the 2025 New Year, Bosiden gave the Harbin Pingfang District Ice Hockey Junior Team cold equipment to attract more people to pay attention to ice hockey.

　　 The strategic cooperation between Bosiden and Harbin is no accident. As early as the early 1990s, Bosiden cooperated with Harbin Industrial Economy and Trade Company to develop "spot trade" in the Russian market, which changed the prejudice of Russian consumers at that time that Chinese down jackets were "chicken feather jackets" with excellent product quality. In 1995, Bosiden down jacket won the gold medal of the international exposition in St. Petersburg, Russia. In recent years, the "top flow" effect of Harbin's ice and snow economy has provided a new opportunity for both sides to deepen cooperation. "Bosideng's brand genes and product attributes are seamlessly connected with Harbin's ice and snow resources and consumer market," said Gao Dekang.

　　 In terms of industrial layout, Bosiden is actively building an intelligent factory, and its intelligent manufacturing factory for down garments is planned to have an annual capacity of more than 300000 pieces. From the automatic cutting machine to the whole process intelligent hanging system, each production link has achieved a high degree of intelligence, and has also been connected to the industrial Internet GiMS system of the clothing industry independently developed by Bosiden Group, realizing real-time monitoring and scheduling of the production process, which can be produced and delivered quickly within 7 to 14 days according to the market demand. At the same time, Bosiden feather industry intelligent factory is also under steady construction and is expected to be officially put into production in June this year.

"Hail to Ice and Snow" Erbin × Bosiden Strategic Achievement Release Show

　　 In the joint brand building, the "Erbin × Bosiden" joint brand series has created a new mode of cooperation between Chinese cities and Chinese brands. This series of products is a fusion of Bosiden's brand spirit and Harbin's urban culture. It not only integrates Bosiden's classic "Ice Crack Pattern" and Harbin's urban road network map in design, but also integrates Songhua River elements, Heilongjiang topographic map, etc. in logo design, perfectly combining regional culture with fashion elements. The series also shows the technological strength of Bosiden in terms of functions. It adopts a number of industry-leading innovative technologies. Each product combines the wearing scenes and functions, and is equipped with adaptive warmth, wind protection and lightweight technologies. It has become the preferred brand for everyone to spend the winter in Harbin. For example, the application of the industry's first ultrasonic hot pressing process has better wind proof, fleece proof and temperature locking effects than the traditional sewing or glue pressing process. On December 18 last year, the "Salute Ice and Snow · Erbin X Bosiden Strategic Achievement Release" was jointly held in Sophia Church Square, where the fashion show showed Harbin ice and snow culture and cultural history in an all-round way with unique design language and artistic expression, marking Bosiden's solid steps in promoting high-quality development of ice and snow economy.

　　 In terms of strategic layout, Bosiden introduced the world's first luxury professional ski brand, Bogner, to layout the Chinese ice and snow clothing equipment market, which is also Bosiden's strategic move to build a new growth engine in the direction of specialization, segmentation and personalization of ice and snow sports clothing.

　　 In the eyes of "Er Bin", why does Bosiden have different "feathers"?

　　 Bosiden's 49 years of continuous focus in the field of down jacket has enabled it to make breakthroughs in product innovation, research and development and quality ingenuity, and has accumulated a solid competitive advantage. Now, thanks to the joint efforts of Bosiden and many clothing brand enterprises, the down jacket with high quality, high face value and high-tech content has become the preferred clothing category for Chinese consumers in winter.

　　 "Today's textile and clothing industry is not only a traditional industry, but also a fashion creative industry and a technology innovation industry. In recent years, we have continued to integrate global innovation resources, increased research and development investment, and enabled innovation and upgrading of products with technology, bringing consumers more valuable innovative products and quality services." Gao Dekang said, Bosiden launched climbing series, skiing series, high-end outdoor series, extreme cold series, puff series and other categories to drive the industry to comprehensively improve product quality and supply quality; It is the first to launch the windbreaker down jacket series, lightweight down jacket series, high goose down three in one rush jacket down jacket series, etc., to broaden the industry track with category innovation, extend the sales season of down jacket, and expand the market space. Bosiden is also committed to exploring the infinite possibility of the integration and development of traditional culture, national fashion and modern fashion, strengthening the technical integration and market application of Chinese philosophy, oriental aesthetics and intangible cultural heritage in clothing culture, and winning the recognition and trust of consumers. For example, Bosideng polar extreme cold series down jacket, the first dynamic cold proof technology, effectively solved the problem of "hot when moving, cold when stopping" in extreme cold environment. In addition, Bosiden also uses high-tech materials and technologies such as polar bear down cabin structure, shoulder arm dual temperature locking system, 800+high canopy luxury down, which further improves the warmth retention and comfort of down jacket. In addition to the excellent thermal performance, the down jacket of Bosiden Polar Extreme Cold Series also has multiple advantages such as wind resistance, breathability and lightweight. The Antarctic shark gill type moisture exhausting breathing system can efficiently discharge hot and humid gases, and keep the body feeling dry at all times. Through continuous innovation of products, Bosiden has won the gold medal of China's excellent industrial design award, the German Red Dot Award, the American IDEA Award and many other international awards.

　　 This winter, Harbin's ice and snow economy continued to show a strong momentum of vigorous development, taking advantage of the "winter" wind of the Asian Winter Games. In this upsurge, the "Erbin × Bosiden" co branded series of down jackets, with its excellent quality, excellent warmth retention performance and unique design, are popular in Harbin and even throughout the country.

　　 Gao Dekang said that Bosiden will rely on Harbin's unique ice and snow resources to give full play to Bosiden's leading advantages in the design, production, brand building and other aspects of ice and snow warm down clothing. At the same time, focusing on the "Erbin × Bosiden" brand, we will promote in-depth cooperation in the whole industrial chain and the whole value chain from raw materials, research and development, design, production and manufacturing, brand promotion, and sales services, drive more related industries to develop in coordination, and jointly promote the high-quality development of the whole industrial chain of Harbin ice and snow economy.

　　 The integration of ice and snow economy is "hot", and Bosten bravely climbs the new track

　　 As a typical representative of the cross integration of multiple industries, the coordinated development of ice and snow economy with cultural tourism, sports and other industries has become an important engine to promote regional economic growth and consumption upgrading. Since this year, the "ice and snow+cultural tourism" model has created many new consumption scenes, forming a unique cultural tourism attraction. "Ice and snow+sports" has promoted the popularization of ice and snow sports from professional to public. The deep integration of ice and snow economy with cultural tourism, sports and other industries has not only promoted consumption upgrading and coordinated development of regional economy, but also provided a differentiated competitive track for Chinese brands.

　　 How does Bosideng view the integrated development of ice and snow economy, cultural tourism, sports and other industries? What attempts and explorations have been made to promote the combination of ice and snow sports and product sales?

　　 In this regard, Gao Dekang said that Bosiden has also made an active attempt and exploration in this field. "In this winter, Bosiden launched the Madeier co branded customized popsicle, and worked with famous stars to punch in the Ice and Snow World and other landmark attractions. In addition, Bosiden also created creative activities such as a giant ice sculpture flash shop to attract more tourists with unique visual experience and interactive forms." Gao Dekang said that in the future, with the development of the ice and snow economy, Bosiden will, in terms of product innovation, We will continue to increase scientific and technological innovation and creative design, and constantly launch ice and snow equipment products that are more in line with market demand and consumer preferences; We will continue to rely on Harbin's ice and snow resources and consumer market to carry out targeted product research, development and innovation, and strive to create more high-quality, high-tech down jacket products. In terms of cultural tourism, with the help of Harbin's local ice and snow cultural tourism resources, cultural arts and fashion trend activities are carried out to show Harbin's diverse urban charm.

　　 Adventures with ice and snow, thanksgiving nature, defending green

　　 Faced with the growth of market demand brought about by the rapid development of ice and snow economy, Bosiden actively practices Bosiden's concept of "sustainable fashion" through various ways, closely combines its business capabilities with the "dual carbon" strategy, and focuses on the two key links of green production and green consumption.

　　 In terms of environmental protection and sustainable development, we will promote the quantification of carbon emissions and carbon target assessment, build green factories and green supply chains, and gradually realize the full coverage of green management in terms of environmental raw materials, green design, intelligent manufacturing, energy conservation and consumption reduction, pollution reduction, green logistics and storage, waste management, and packaging material control. Through digital transformation, we will cooperate with the upstream and downstream of the industrial chain to create a flexible and agile supply mode of small orders and quick reaction, so as to effectively control inventory, avoid production waste, and achieve significant carbon reduction in production links. It has also set a long-term goal of increasing the proportion of environmental protection products by 10% - 20% every year, strengthening the innovative research and development of light and warm down jackets, increasing the application of new environmental protection fabrics, and providing consumers with healthier and greener products.

Bosiden releases ESG strategy and carbon target to help global climate governance

　　 Posiden actively takes the responsibility of the industry leader, promotes and shares advanced experience in the industry, and advocates environmental compliance, energy conservation and carbon reduction, promotes green development, and creates a sustainable industrial ecology for cooperative suppliers, processing plants, and consumers. Bosiden released the ESG strategic vision of "consumer oriented, leading sustainable fashion", and set the goal of "achieving net zero emissions in the operation process by 2038". This year, Bosiden was upgraded to AA in MSCI (Mingsheng) ESG rating, the best rating for Chinese textile and clothing enterprises. "We will gradually integrate the concept of sustainable development into the whole process of enterprise operation and more stakeholders, promote green production, lead green consumption, and strive to build brand sustainable fashion capability and open innovation ecology with our comprehensive leadership in the ESG field, so as to work together to build a community with a shared future for mankind," said Gao Dekang. 　　

　　 The development of ice and snow economy is an excellent opportunity for China's clothing industry to accelerate innovation driven, cultural guidance and green development, and also a new space for clothing brands to improve their brand strength through scientific and technological innovation and fashion change, constantly bring forth new ideas and meet people's pursuit of a better life. As an important enterprise in the ice and snow economic industry, Bosiden is fully aware of its social responsibility in promoting the development of the industry and cultivating the ice and snow sports culture, and will uphold professional attitude and ingenuity to bring consumers a better ice and snow sports wearing experience. Gao Dekang said that through continuous innovation and the launch of high-quality products, Bosiden will show the professional quality and excellent brand culture of Chinese brands in a multi-dimensional way in the ice and snow economy, helping China's ice and snow industry climb to a new peak!