Joining Hands With North Malaysia For 15 Years, Adidas Starts A New Race

[November 3, 2024, Beijing] Today, the Beijing Marathon, known as the "National Marathon", officially kicked off. More than 30000 runners and athletes gathered in Tiananmen Square to celebrate the event. As the official partner of the event and the only designated sports equipment sponsor, Adidas has worked with the Beijing Marathon for 15 years to jointly promote the prosperity and development of China's sports and build a bright new chapter in the marathon culture.

In this battle, adidas international elite athletes conquered half of the podium; Among them, Lemi Berhanu from Ethiopia Hayle won the men's championship in 2 hours, 9 minutes and 16 seconds. In the women's group, Rahma, a female general from Ethiopia Tusa won the second place in 2 hours, 24 minutes and 31 seconds. Angela Jemesunde from Kenya Tanui won the third place in the competition in 2 hours, 25 minutes and 41 seconds; It is worth noting that both men's champions and women's runners up wear Adidas ADIZERO ADIOS, the racing flagship just released in September this year PRO 4; As a pair of upgraded racing shoes that have been lean researched and developed for nearly three years, ADIZERO ADIOS PRO 4 has absorbed ADIZERO ADIOS PRO EVO Compared with the previous generation of products, ADIZERO has achieved a breakthrough in weight loss of up to 23g (Chinese size 265). Behind this figure, ADIZERO fully reflects its unremitting pursuit of high-level racing and "record breaking addiction".

At the same time, among the 100 elite runners who took the lead in the race, those wearing Adidas racing equipment ranked first, far ahead of other sports brands.

　　 [Fully prepare for the match and go all out to prepare for the record breaking]

Adidas has long been committed to helping runners improve their race and training performance and sports performance scientifically and efficiently. Since September this year, ADIZERO has been held in Beijing for more than one month SUMMIT, with more than 3000 runners participating in it, has spread to more than 10000 local runners in Beijing. Through high-quality training courses, device applications that simulate the real track environment, and the careful guidance of professional coach teams, the event supports runners to prepare for the fight in Beijing in a comprehensive, scientific and efficient way and impact PB. At the same time, adidas also held ADIZERO The SUMMIT 2024 relay elite race will be held in Beijing, Guangzhou, Chengdu and Shanghai in turn, with 50 teams in each city and a total of more than 1000 elite runners in the country, helping everyone become addicted to breaking records.

At this year's Beijing Marathon Expo, Adidas Bring diversified services integrating visual feast, technological innovation and interactive experience to the majority of runners. In the central exhibition area, ADIZERO, which was launched recently in mainland China ADIOS PRO EVO 1, and ADIZERO ADIOS PRO, which is expected to be launched next year 4 It is particularly eye-catching. These two subversive record breaking racing shoes attracted many runners present to stop and watch; At the same time, in the trial wearing experience area of ADIZERO's full range of products, runners have stepped on ADIZERO racing family running shoes to feel the performance and wearing experience of the products.

In order to ease the tension before the race, boost the runner's spirit and increase the sporting vitality of the race, Adidas held an AR Palace Breakfast Run on the day before the race. Led by a professional AR coach, a relaxed and pleasant jogging training was carried out with many runners around the Forbidden City to cheer up all runners and help them to show their best state in the upcoming competition.

　　 [Enthusiastic support and peak performance in the North Horse race]

In today's North Horse race, Adidas always adheres to the belief of working together with runners to forge ahead. AR gas stations are set up at 19.5km, 32km, 37.5km and the end of the track to cheer for runners passing by and inspire their morale. The gas station in the terminal VIP area is also controlled by CURA Adidas The atmosphere group of the China University Road Running League ignited the runners' passion for the final sprint.

　　 Adidas The service area after the race provided comprehensive and considerate services for the runners, including professional stretching and relaxation, auxiliary services of rehabilitation teachers, and warm food and hot drinks to help runners recover quickly. In addition, the specially set gift reception area also provided a small surprise for runners who filled in the adidas North Horse wish list after the race. This series of meticulous services reflects adidas' thoughtful support for each runner, and strives to ensure that they can be fully cared for and recovered after the race.

In addition, CURA Adidas The Chinese College Student Road Running League once again made a wonderful appearance. Young runners from many colleges and universities across the country have fully demonstrated their youthful enthusiasm and fighting spirit. At the award ceremony, Geng Tao, a student from Chongqing University, won the men's championship in 2 hours, 30 minutes and 27 seconds; Zhao Xinlei from the University of the Chinese Academy of Sciences won the women's championship in 2 hours, 55 minutes and 38 seconds. CURA Adidas China University Student Road Running League not only stimulated the pursuit of sports dreams by the Z-generation group, but also reflected the unremitting efforts of Adidas in promoting the sustainable development of running culture.

Adidas and Beijing Marathon have gone through 15 years of ups and downs together and created countless precious memories together with runners. Looking forward to the future, Adidas will continue to go with runners, pursue their inner passion and love, continue to be committed to providing runners with higher level racing equipment and sports performance, fully support runners to constantly surpass themselves in the race field, and help "record breaking addiction".

　　 About ADIZERO

The legend of ADIZERO began in Berlin in 2008, when Haile Gebrselassie, the "long-distance running emperor", wore ADIZERO The first generation of ADIOS took part in the battle, breaking its own marathon world record and becoming the first person in human history to break the 2-hour and 4-minute mark of the marathon race. In this historic game, ADIZERO ADIOS began to be known to the world and made a figure in the field of running shoes. In the following ten years since the legendary day, ADIZERO has successively launched ADIZERO ADIOS PRO 3, ADIZERO SL、ADIZERO BOSTON 12、ADIZERO ADIOS 8、ADIZERO PRIME X 2 STRUNG、 ADIZERO ADIOS PRO EVO 1 and ADIZERO TAKUMI SEN 10.

ADIZERO has won consecutive victories in the international arena this year, helping athletes win the men's championship of the Tokyo Marathon, the men's championship of the Boston Marathon, the men's double champion of the London Marathon, and the men's championship of the Paris Marathon, breaking 5 world records, 5 competition records, and 13 national records.

These dazzling achievements not only show ADIZERO racing family's pursuit of "record breaking addiction", but also confirm the brand's consistent adherence to "Only The Best For The Athlete "(only the best for athletes). In the future, adidas ADIZERO racing family will continue to make efforts to bring better performance and experience to every runner and witness more breakthrough moments in the race.