Mule Town Has An Annual Output Of More Than 300 Million Sets Of Clothing. Pay Close Attention To The Secret Of Becoming Rich

Mule Town, Guiping City, Guigang, Guangxi has more than 500 textile and clothing enterprises, including 11 enterprises above designated size, 473 valid registered trademarks in the clothing industry, 108 independent brands, and an annual output of more than 300 million sets of clothing. The products are sold to Europe, America, Southeast Asia, Africa and other countries and regions. Why is this Guangxi town so powerful?

Data map.

A sewing machine "weaves" the "famous town of leisure sports clothing in China"

Mule Town is located in the east of Guiping City. The textile and clothing industry is the traditional competitive industry of Mule Town. In 2016, the town won the title of "China's Famous Leisure and Sports Clothing Town" issued by the China Textile Federation and the China Garment Association. It is reported that the clothing industry of Mule Town will produce 7.46 billion yuan (RMB, the same below) in 2023, with a total population of 78000, including nearly 50000 migrant workers weaving dreams of life here.

The picture is a partial aerial photo of Mule Town. Picture provided by Guiping Publicity Department

In the early 1980s, every household in Mule Town started a clothing business. There are small folk stalls in Mule Town that integrate cutting, cutting and sewing, and use bicycle clothes. By the mid-1980s, sewing production cooperatives had been set up to shift from mending clothes to ready to wear clothes, attracting merchants from Yulin, Liuzhou, Nanning and Guangdong's "shoulder pole team" to receive goods.

Liu Datian, who lives in Mule Town, Guiping City, Guigang, Guangxi, recalled that he once saw the "carrying pole team" merchants carrying carrying poles to look for ready to wear clothes from door to door. If there were goods in stock, the merchants immediately "stepped out" and left contentedly after putting them in bamboo baskets.

In the early 1990s, the residents of Mule Town found that there was a lack of leather products in the market, so they bought back the raw materials across regions. They used household pedal sewing machines and household scissors to shift from repairing clothes to producing ready to wear clothes. They started making leather clothing, windbreaker, casual pants and other products, and tasted the "sweetness" of the clothing industry.

The picture shows workers making clothes. Picture provided by Guiping Publicity Department

Until around 2000, more than 100 garment enterprises had emerged in Mule Town, gradually establishing production bases, training skilled workers, and forming a garment production and sales market with a certain production scale; The clothing industry has also officially become the main industry of Mule Town, known as the "emerging town of clothing".

"If you want to get something from buying cloth, tailors should have good eyesight and fast hands. If you don't have enough people to make clothes, the whole family will go to war. I will use my own pedal sewing machine when I am under ten years old," said Liu Datian.

It is understood that since the development of Mule Town, from spinning, weaving, printing and dyeing to embroidery, rib weaving, elastic belt production, to design and sales, a complete industrial chain has been realized, making production, supply and sales seamless. At present, Mule Town has more than 500 textile and clothing enterprises, including 11 enterprises above designated size, 473 valid registered trademarks in the clothing industry, 108 self owned brands, and an annual output of more than 300 million sets of clothing. The products are sold to Europe, America, Southeast Asia, Africa and other countries and regions.

In recent years, thanks to online sales, technical transformation and management upgrading, Mule Clothing has been upgraded again, and clothing enterprises such as "Splendid" flowers are blooming all over Mule.

The picture shows the automatic machine is weaving. Picture provided by Guiping Publicity Department

"Mule produces whatever the market needs."

As the largest and hottest clothing wholesale market in China, Guangzhou has become the best sea area to capture business opportunities. One group after another of Mule people went on and opened stalls in Shahe Street according to the gourd painting ladle. Many kinds of samples were placed in stores, waiting for home inquiries from domestic and foreign buyers.

The continuous flow of people and rising orders all indicate that coming to Guangzhou is the "most correct choice". At that time, the whole clothing industry of Mule did not focus on categories, and it belonged to diversified production. Through the analysis of business customer inquiry data, it is surprising to find that sportswear is the category with the largest demand.

Mule produces whatever the market needs. Following this typical logic of supply and demand, enterprises and factories in Mule Town have begun to focus on the production of sports clothes such as basketball clothes and football clothes, which are accurately linked to the national market and even sold to Germany, Italy and other countries.

The picture shows a clothing factory warehouse in Mule Town. Picture provided by Guiping Publicity Department

Successful transformation from family workshop mode to intelligent all-round development

Walking into Mule Town, beside the main road, a clothing processing enterprise is carrying out production in an orderly manner. A worker in the digital workshop skillfully started the machine, and the cloth printed with the clothing style was slowly spread under the transmission of the machine. A "buzz" sounded, and the laser pen cut the cloth along the style side line according to the predetermined procedure.

The picture shows workers cutting cloth with machines in the digital workshop. Photographed by Zhou Lishuo

"From product research and development to process improvement, we are gradually moving towards intelligent development in all aspects, which can improve the competitiveness of our brand in the market demand." Li Linhui, who successfully transformed from the family workshop model, introduced.

Like Li Linhui, Pan Yongcong successfully transformed from a family workshop. In 2007, Pan Yongcong, 22, took over his father's responsibility. With his sensitivity to the foreign trade market, he successfully opened a new channel for factory foreign trade wholesale and earned the first bucket of gold in his life.

The picture shows Pan Yongcong (first from the right) introducing clothes to customers. Photographed by Tu Liza

Different from the rhythm of his father's generation, Pan Yongcong saw the importance of digital management and scientific and technological innovation, so he bought land to expand the factory, further study, adjust the development strategy, build a digital factory, and open up hot sales channels online and offline. "Now, we have turned from pursuing product quantity to becoming a brand factory, and under the transformation, we have improved the quality several grades to win the favor of customers at home and abroad. In 2019, the annual output will reach 3 million sets, accounting for half of the domestic and foreign sales, and the sales will be 75 million yuan."

Liu Yongyi, secretary of the Party Committee of Mule Town, said that, centering on the goal of "building the largest leisure and sports clothing production base in the country", Mule Town promoted the "Party branch+platform company+cooperative" model to solve the difficulties for enterprises, increase income for community people, and continue to promote the aggregation and standardization of small, scattered, chaotic and family workshop clothing industry, Actively create and promote local clothing independent brands, make a good business card of Mule Town's textile and clothing industry, and empower and increase efficiency for rural revitalization.

The picture shows that the digital printing equipment is working. Picture provided by Guiping Publicity Department

Guiping Textile and Garment Industrial Park has invested 7.5 billion yuan and is expected to be completed by 2025

It is reported that Guiping Textile and Garment Industrial Park has a total planning of 15000 mu, which will be officially launched in May 2020. The total investment of the project is 7.5 billion yuan, which will be constructed in three phases. At present, the Phase I start-up area is under construction and is expected to be basically completed by the end of 2025.

Centering on three major development paths, the park has laid out a whole industrial chain of textile and clothing with four major sectors, ten major functions and 21 sub industries, and built industrial chains such as research and development centers, testing centers, fabric production, dyeing and finishing, clothing accessories, clothing processing, clothing trade, smart logistics, comprehensive services and infrastructure.

The "five supplies and one leveling" in the first phase of the park's start-up area has been basically completed. The 160000 square meters of standard factory buildings in the first phase are expected to be completed and put into use this year. The supporting projects of the park's "eight ones" - commercial complex, party masses service center, affordable rental housing community, primary school, kindergarten and phase II standard factory buildings are accelerating. By the end of May, a total investment of 830 million yuan had been completed in the construction of the park.

The picture shows that there are many office buildings in Guiping Textile and Garment Industrial Park. Picture provided by Guigang Publicity Department

(Source: WeChat official account of China News Agency)