Collision And Blending Of Global Fashion Wisdom: 2024 WGSN Fashion Future Conference Held In Keqiao

At present, the transformation of the century is accelerating, and the underlying logic and industrial ecology of the fashion industry are being reshaped. Under the new situation, how does the fashion industry respond and develop?

On October 23, 2024 WGSN Fashion Future Conference It was held in Keqiao District, Shaoxing City, Zhejiang Province. With the theme of "reshaping", the conference gathered influential figures in the global fashion industry and representatives of well-known institutions and brand enterprises at home and abroad to release the global forward-looking trend of 2025 WGSN on the spot. From the three dimensions of fashion design, scientific and technological innovation, and sustainable application, it deeply analyzed the trend hotspots of the fashion industry in 2025, bringing new paths and new plans for the sustainable development of the fashion industry.

President of China Textile Industry Federation Sun Ruizhe Vice President of China Textile Industry Federation, Director of Social Responsibility Office of China Textile Industry Federation Yan Yan Director of China Textile Information Center Pinus tabulaeformis Deputy Director of China Textile Information Center Zhang Wei Director of Productivity Promotion Department of China Textile Industry Federation, Deputy Director of China Textile Information Center Li Bo Member of the Standing Committee of the CPC Shaoxing Keqiao District Committee and Secretary of the Party Working Committee of China Textile City Yuan Xiaowen Deputy Secretary of the Party Working Committee of China Light Textile City, Director of the Construction Management Committee of China Light Textile City, Keqiao District, Shaoxing City Sun Weigang , CEO of WGSN Carla Buzasi Jimmy Choo, founder of the brand The Atelier, creative director of Gaoding brand Prof.Jimmy Choo , President of Tepaisiqi Asia Pacific Yann Bozec , Bianco+YE Creative Director/Founder, former Gucci Art Director Simone Bianconcini , Global Fashion Consultant, Executive Director of Asia Pacific Region of the former Tomorrow Group, and former Margila Global CEO Giovanni Pungetti Deputy Director of Itochu IFS Future Research Institute Toru Yamashita We also waited for leading guests to attend the conference.

　　 Open and collaborative construction of new ecology of global fashion industry

"As a kind of group consciousness and behavior mode, popular trends condense common will and guide social resources, which is the underlying logic of building masters, building big cards and achieving major events." Sun Ruizhe In his speech, he pointed out that China's textile and clothing industry has consolidated the foundation of global fashion development with the "stability" of manufacturing, enriched the content of global fashion with the "advancement" of brands, and expanded the space of global fashion industry with the "depth" of openness. He said that at present, the century old changes have accelerated the evolution, and the underlying logic and industrial ecology of the fashion industry are being reshaped from the technical system, cultural concepts to the pattern of interests and value judgments. The development of fashion industry needs to create an exchange platform in opening up, improve the development ecology in coordination, and strengthen the power engine in innovation.

　　 Yuan Xiaowen In his speech, Keqiao said that, focusing on the goal of building a modern "international textile city", Keqiao constantly magnified the overlapping advantages of "industry+market+scientific innovation", strengthened the construction of "five centers" in the textile field, and walked out of a development path of modern textile clustering, fashion and branding. The first stop of WGSN Fashion Future Conference in mainland China was held in Keqiao, which was not only a high recognition of the development achievements of Keqiao fashion industry, but also a full confidence in the development prospects of Keqiao fashion industry. Keqiao will take this conference as an opportunity to further identify the direction of progress from future trends, actively integrate the power of global fashion, and reshape the value system of Keqiao textile technology innovation, fashion empowerment, and green development.

　　 Anticipate the future trend of fashion in 2025

Fashion trend is the guide of fashion and the pulse of the times. The change of fashion trend promotes the development of new products, new categories, new brands and new business types, guides the direction and reflects the future.

　　 Carla Buzasi In the speech titled "Release of the Future 2025 Trend", it was mentioned that from renewable finance to the business ecosystem, to the digital field and product innovation and creativity, these four aspects constitute the four dimensions of reshaping the fashion industry in 2025. She pointed out that the industry trend mainly involves the following key points: First, convergence solutions centered on comfort; Second, barrier free and inclusive programs are designed to meet the needs of different markets. Brand needs to give new aesthetic and emotional value to the old items, so it is necessary to recycle and reuse the design. In addition, showing more features of products through AI will be helpful for enterprise sales.

Localization power and a new generation of young consumers are rising, affecting future business innovation. Cai Junshan, Chief Editor of WGSN Consumer Insight China Focusing on the report "Future Consumers 2025", we summarized the phenomenon trends and hot topics that deserve attention, and interpreted and analyzed the group emotions and business signals behind them. She pointed out that there will be four kinds of consumer portraits in 2025: new nihilists, returning to nature, time defenders and pioneers. Although the global economic uncertainty continues, consumers are still relatively optimistic, giving priority to goods that enhance the sense of affluence and happiness.

　　 COLORO Chief Strategy Officer Detlev Pross Focusing on brand positioning and product demand, from the dimensions of color evolution, application and sustainable development, it has brought guidance to fashion industry enterprises on key color trends. In "From Trend to Product 2025 Color Direction and Application", he emphasized that there are different main colors in different periods. In an era, if most events are positive, colors tend to be elegant and luxurious. Designers should consider the correct use of color, especially the influence of printing and dyeing process on color presentation.

The new lifestyle is changing rapidly, and the application of innovative materials will become an important force to promote the development of the entire industry, improving product functions, comfort and experience. Helen Palmer, Global Chief Editor of WGSN Fabric Trends In the 2025 Fabric Trend Release, share from the three dimensions of regeneration, minimalism and new optimism. She pointed out that more new materials and new products will emerge in recycling; In terms of simplicity, in the face of a dazzling array of new products, people began to reflect on whether they needed to achieve minimalism in an intelligent way; New optimism means creating new tools and products that meet the needs of the future from different perspectives.

Jointly discuss reform and innovation strategies to meet contemporary challenges

What will happen to the fashion industry in 2025? Focusing on fashion trends, how can we cope with the current challenges? In the thematic dialogue session, six experts held in-depth discussions on how to lead the future trend of the fashion industry, providing professional insights for the innovative and integrated development of the fashion industry.

"The current industrial environment is very challenging for each brand, such as the changing needs of consumer groups. Looking forward to the future, it is worth thinking about how brands should truly demonstrate positive energy and enthusiasm." Gemma A. Williams, global consultant of Fashion Network, fashion writer, curator, columnist of Vogue Business, Forbes, and former editor in chief of Jing Daily International express.

The global fashion industry faces various challenges. Giovanni Pungetti It is suggested that relevant enterprises should use differentiated products to attract consumers' attention in a new way. In addition, the brand needs to continue to make efforts in business management, team building and other aspects.

In the luxury and fashion industry, it is crucial to provide top and unique service value and meet the emotional needs of customers. Simone Bianconcini It is pointed out that digital tools and methods are becoming important means to improve customer experience. Sustainable development is necessary. It is not only the industry trend, but also the driving force of the whole industry remodeling.

"At present, domestic travel is more popular. People like Citywalk and stroll in the city. Self driving travel has also become light travel. For example, they like bright color suitcases and may need smaller suitcases. Lightweight and sustainable products are also a trend in the consumption of suitcases." Ma Ruiguo, President of Samsonite Greater China Said.

"Technology should be used by people to help improve the quality of life from the perspective of serving consumers." Yuan Qiong, Vice President of Wingaid Fashion Group It was mentioned that in the past 30 to 40 years, China's economy has developed rapidly, and consumer demand has also changed dramatically. Through intelligent manufacturing, real-time data analysis and other technical means, brands can more accurately meet the detailed needs of different consumers, and lead women to better show themselves and self-confidence.

People's lifestyle has changed, and they need to pay attention to new sports beyond traditional sports, such as sports equipment suitable for water experience. MICHAEL QUI BUI, Creative Director of Anta Clothes He said that sports is not only about competition, but also about health. More efforts should be made to explore the essence of sports and develop corresponding products for different sports.

　　 Multi dimensional insight to interpret the new connotation of design, technology and sustainability

"The combination of traditional handicrafts and modern design is crucial to the development of the fashion industry. Personalized customization and accurate grasp of customer needs are the key to brand success." Prof.Jimmy Choo In the speech "Rebuilding the Empire of Top Chinese Designers", he shared his inspirational story of growing from a shoemaker family to the founder of a world-class brand. He hopes to establish a school in the future to impart design knowledge, and promote the growth and industry innovation of a new generation of designers with fashion education.

　　 Founder and Creative Director of IAN HYLTON/Co founder of MS MIN lan Hylton It was pointed out in the speech of Seeking Innovation in Slowness that brands must listen to the voice of localization, and at the same time think in a global way to gain insight into customer needs, so as to ensure that the final user experience is fully considered in design and provide irreplaceable value. He said that the brands that will be invincible in the future will be those that invest heavily in products, spend time polishing design and do a good job in product details.

Hengyuanxiang, which has been born for nearly 100 years, is not only a brand, but also carries profound feelings and values. Chen Zhongwei, Chairman and General Manager of Hengyuanxiang Group In the speech of Innovation in Inheritance, Hengyuanxiang said that its mission is to inherit excellent textile skills, innovate and develop, and move life. In the future, Hengyuanxiang will be committed to dialogue with the world, keep up with the consumption trend of the new era, continue to play the brand value with innovation, and let Chinese aesthetics and Shanghai style culture shine on the world stage.

　　 Hong Boming, CEO and Creative Director of Jinba Men's Wear With the title of "Chinese Culture, the Foundation of Chinese Fashion Design", this paper introduces the development process and brand concept of Jinba Men's Wear, as well as the brand's efforts in the aspects of shape refinement and product iteration. He pointed out that the continuous expression of Chinese intangible cultural heritage can broaden the contemporary wearability of Chinese traditional skills. It is through the linkage with Chinese aesthetics and intangible cultural heritage technology that Jinba Men's Wear abstracts the powerful oriental aesthetics and forms differentiated competitiveness with other brands, so that it has the ability to pass through the cycle.

　　 Callie Clayton, Vice President, Global Clothing Sales, Spiber INC In "Protein based synthetic fiber materials: the future of fashion industry innovation", Spiber Company uses cutting-edge biotechnology to design proteins at the DNA level, and uses plants as raw materials for production through proprietary microbial fermentation process. At present, Spiber has created 25 brands and 109 products in the world. It has in-depth cooperation with Burberry, Beimian and other brands, and looks forward to more cooperation with China's textile industry in the future.

"3M hopes to apply sustainable materials and technologies to the fashion field through cooperation with global brands, help Chinese original designers go global and create a green future together." Liu Lina, Asia Pacific General Manager of Clothing and Textile Materials Department of Consumer Goods Business Department of 3M China Co., Ltd In the speech of "Technology Remodeling Sustainable Development", 3M shared various measures to promote the sustainable development of the fashion industry, such as focusing on the popularization of environmental awareness, focusing on industrial policies, and actively participating in relevant summits. 3M is committed to developing sustainable products to reduce carbon emissions, and promoting the concept of recycling through market activities and cooperation projects.

Consumers' awareness of sustainable development is growing, but the proportion of consumers who take action for environmental protection is not very high. Toru Yamashita In the speech of "Re Creation" - A New Sustainable Realm of a Cloth ", we shared how to overcome the difficulties faced by the clothing industry. He pointed out that a mechanism needs to be established to link consumers with sustainable development. Itochu has formulated relevant standards to enable consumers to understand the content of environmental protection and the positive measures that need to be taken.

Behind the fashion industry is a huge ecological cycle, covering all links from raw material production to reaching consumers. Yann Bozec In the speech of "Change for a Better Future", it was pointed out that with people's expectations and requirements for green consumption and sustainable development, Tapasiki Group also actively played its own advantages to promote sustainable development throughout the fashion life cycle in order to create a greener world. To this end, the Group has formulated the Sustainable Development 2025 and its future goals, and put forward a clear and quantifiable direction of progress.

Focus on hot spots and analyze the development of fashion brands

In the complex market changes, how can fashion brands meet the market demand and achieve innovative development? During the thematic dialogue, Ma Li, General Manager of WGSN China With the theme of "culture and design, science and technology and innovation, environmental protection and sustainability", we had in-depth discussions with industry authority experts and terminal brand representatives around the current hot topics of industry development, providing practical suggestions and directions for brands to further expand the market and enhance competitiveness.

"The sustainable development of the textile and clothing industry chain and value chain faces five challenges, namely, the complexity of the supply chain, technological innovation, the improvement of consumer awareness, industrial chain coordination, and insufficient policy consistency." Yan Yan He said that, like two sides of a coin, these challenges have also brought opportunities for industrial development. The policy atmosphere and consumer awareness have brought about the improvement of potential markets, and innovative technologies have constantly emerged, accelerating the sustainable development of the industry.

　　 Luo Zheng, Vice President of Mengjie Group and General Manager of Mengjie Brand He said that as a time-honored brand, Mengjie's secret of keeping young can be summarized as "inheritance and innovation". In the traditional industry, many enterprises have ignored the more three-dimensional consumer contact points. Only by integrating online and offline, reshaping the consumer scene and services, can they achieve better development.

　　 Zheng Wei, Marketing Director of GUESS Taking the localization strategy of international brands as the entry point, he shared the thoughts and actions of GUESS in the Chinese market for more than 20 years, and said that GUESS will officially launch the revolutionary "air washing" technology in 2025 to reshape the production of jeans and make jeans manufacturing more environmentally friendly and sustainable. In addition, in the face of the collision of diversified ideas, GUESS will find a new way in the complexity, reshape the brand culture, and lead the new trend.

"In recent years, Bosiden has actively embraced the power of science and technology in both business and product development, met market demand with high quality standards, led brand upgrading through quality awareness, and achieved brand confidence through quality confidence." Zhang Li, Bosideng Brand Design Director and Executive Director of Jiangsu Provincial Service Association He said that Bosiden would build sustainable competitiveness in the future and actively practice green concepts and sustainable fashion.

Youkeshu is committed to building an environmentally sustainable underwear brand. Facing the challenge of green premium, it successfully reduced costs by developing bio based materials through strategic cooperation with upstream companies. yes Wang Yang, Chief Marketing Officer of Tree It is pointed out that brand remodeling is very important. Youkeshu will focus on the remodeling of natural fabrics and health, treat products with extreme patience, explore new opportunities, and inject positive energy into the brand.

　　 horsepower He said that more and more brands began to pay attention to the cultural self-confidence of young Chinese consumers, and through scientific and technological means, they inherited the past, explored the future, and put the concept of environmental protection and sustainability into the hearts of every consumer. He believes that consumers must have both challenges and opportunities for brands when they generate new consumption habits, and expects to find new courage and wisdom in the changing world to reshape the future.

　　 Glory of Outstanding Talents on a Bright Night

　　 Zhou Yan, Deputy District Head of Keqiao District People's Government, Shaoxing City, Zhejiang Province Attended WGSN FUTURES Night and delivered a speech. She said that in the exchange and integration of the international fashion industry, Keqiao always adheres to an open and inclusive attitude, constantly builds a bridge for international cooperation, and injects strong international elements and infinite vitality into Keqiao's fashion industry. This WGSN Fashion Future Conference was first introduced to the mainland of China and settled in Keqiao, making the eastern and western perspectives converge in the international textile city, and bringing new enlightenment to Keqiao textile and clothing industry.

"Fashion trend is the wind direction of fashion industry development and an important basis for enterprises to formulate product strategy and market strategy." Pinus tabulaeformis It was mentioned in the speech that China Textile Information Center, as the largest comprehensive research and public service organization in China's textile industry, has been committed to providing first-class services for the development of new quality productivity of industry enterprises for a long time in its 60 year history, focusing on science and technology, fashion, and green. He said that the WGSN Futures Conference was held for the first time in China, focusing on the key words "reshaping", so that the industry saw the opportunities for future innovation and the direction of future development.

With rapid and uncertain changes in the external market, high-quality fashion talents have a driving value for the development and upgrading of the fashion industry. WGSN continues to have insight and dig out outstanding people who show extraordinary foresight in various fields, and at WGSN FUTURES Night, 24 elites from fashion, consumer electronics, education and other industries were awarded three honors: "Tomorrow Design Award", "Innovation Award" and "Foresight Award".

Award of "Tomorrow Design Award"

Award of "Innovation Award"

Award of "Vision Award"

At the conference, Chinese high-quality fabric and clothing enterprises appeared Textile Innovation Design Exhibition 8 enterprises, including Yuhua Holding, Jinsheng Textile, Yisha Textile, Getecox Light Textile, Daqian Trade, Weiteng Textile, Yangshi New Materials, Shiyifang Technology, have presented their cutting-edge fashion research achievements in the application of differentiated fibers, development of functional fabrics, exploration of the concept of healthy life, and multi-dimensional display of China's textile design in daily, leisure Innovation and development inspiration in sports and other application fields. At the same time, WGSN has also set up a booth in the exhibition area to exchange new design models and new development paths with global textile design forces and China's cutting-edge textile enterprises, which has brought scientific popular trend prediction to brands and enterprises and provided a platform for enterprises to seize the cutting-edge design positions of the trend.

This conference is not only a collision and integration of global fashion wisdom, but also stands at the forefront of the times, providing forward-looking insight and guidance for the future development trend of the fashion industry. China's fashion industry will make a clear direction for the future, gather global fashion forces, and jointly create a better future for the integrated development of textile and fashion.