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Lanjing Group Appears At 2024 Intertextile Autumn And Winter Noodle Accessories Exhibition

2024/8/29 20:21:00 2

　　 At present, green and low-carbon transformation has become a global wide and profound economic and social change. The textile industry is writing a new chapter of green development with unprecedented courage and determination. As the world's leading supplier of special wood fiber, Lanjing Group always adheres to the original intention of "green", actively advocates to help the industry green upgrade with more transparent, low-carbon and environmentally friendly products and sustainable measures, and becomes the leader of circular economy and sustainable fashion in the textile industry.

　　 On August 27, the three-day 2024 China International Textile Fabrics and Accessories (Autumn and Winter) Expo kicked off. Based on the harmonious coexistence of human and nature, Lanjing Group focused on the application scenarios and future trends of recyclability in the textile field, and highlighted LENZING ™ Lyocell Fill ™ Lyocell filled fiber), LENZING ™ LFH (Lanjing ™ LFH fiber), LENZING ™ ECOVERO ™ X REFIBRA ™ ™ Cyclogenic fiber ™ X Yuefei Fiber ™ Fiber), LENZING ™ ECOVERO ™ Black ™ Cyclogenic fiber ™ Black viscose fiber) and other green innovative products. Tencel of Lanjing Group ™ The brand has been renewed and upgraded. It has made its debut with a brand new image, redefined fiber standards, encouraged and empowered value chain cooperation, and promoted positive changes in the textile industry.

　　 Jointly win the future and set off a green wave

　　 On the occasion of the 30th anniversary of the China International Textile Fabrics and Accessories (Autumn and Winter) Expo, Lanjing Group, an old friend, joined hands with 43 industrial chain partners to make a shocking appearance in the form of a satellite exhibition group of more than 1400 square meters, and jointly set off a green wave. At the exhibition site, Lanjing Group launched innovative product area and Tencel ™ The brand area and the sustainable area are three theme exhibition areas dedicated to adding a touch of "green" to people's beautiful life from the textile source. The Lanjing booth is full of people. From the lively scene, we can see that the textile industry is paying more and more attention to green and low-carbon development, and the green circle of friends is expanding.

　　 In the innovative product area, many green and low-carbon new technologies and new products have attracted businessmen and customers to stop for exchanges and negotiations. Lenzing ™ Lyocell filling fiber, derived from renewable wood sources, is biodegradable and has strong moisture absorption, which can keep the sleeping environment dry and pleasant. It is not conducive to the growth of bacteria and dust mites, and is not easy to generate static electricity. It can be widely used for filling pillows, quilts and other household series and dolls; Lenzing ™ LFH fiber adopts optimized cross-linking process, with more excellent spinning fiber data, lower dust level, and more excellent fabric appearance; Lenzing ™ Cyclogenic fiber ™ The black viscose fiber, which uses the original solution coloring process to directly blend the pigment into the fiber, has excellent color retention, high perspiration resistance and light fastness; Lenzing ™ Cyclogenic fiber ™ X Yuefei Fiber ™ Fiber, not only has the original essence ™ Cyclogenic fiber ™ The product also contains recycled raw materials made of textile waste after consumption, providing a new solution for the global recycling of textile waste.

　　 "Lanzing will always stand together with its partners in the supply chain and value chain, constantly bring new technologies and products to the market, constantly upgrade the process and technology, and create the best products and solutions for consumers. In this exhibition, Lanjing joined hands with 43 downstream cooperative enterprises to exhibit in a satellite exhibition group, including spinning mills, weaving mills, dyeing and finishing mills, hoping to quickly respond to downstream demand through reliable and optimized supply, transmit products originating in nature, safety and comfort to end consumers, and also express and transmit the concept of sustainable environmental protection, so as to promote the sustainable development of the fashion industry. " Rohit Aggarwal, a member of the board of directors of Lanjin Group, said.

　　 China has huge market scale advantage and domestic demand potential, occupies an important position in the global textile industry chain, and has always been one of the most important strategic markets for Lanjing Group. In this regard, Ouyang Jieping, Executive Vice President of Textile Business Department of Lanjing Group, said that in the next step, he would give full play to his own advantages, including product innovation, sustainable development, global layout and industrial chain coordination, strengthen collaboration with downstream partners, and better understand customers' needs in the local market of China, provide more flexible solutions, improve services more effectively Wider brand cooperation.

　　 Tencel ™ Brand renewal and upgrading value connotation

　　 Tencel ™ The trademark is the guarantee of quality and comfort, and it also means that all its products are made of renewable and traceable fibers, so consumers can choose and buy them with ease. Lanjing Group unveiled Tencel for the first time at the exhibition site ™ The brand has a new image and a new theme "Nature. Future. Us.", which reflects Tiansi ™ The brand strives to embrace innovation and strengthen cooperation to protect the common future of the earth.

　　 It is understood that this theme series summarizes the regenerated cellulose fiber produced by Lanjing, namely Tencel ™ Lyocell and Tencel ™ The story of Modal fiber becoming a catalyst for the transformation of the textile industry. Tencel ™ Its development is based on the brand's high respect for the earth, and this concept is increasingly recognized by consumers and value chain partners. Through continuous commitment to providing ecologically conscious and resource-saving fiber solutions, Tencel ™ Its strategic repositioning will enable it to control the changing pattern of the textile industry.

　　 Over 30 years, Tiansi ™ The brand is rooted in deep respect for nature. Tencel ™ The renewable and biodegradable fiber of. In addition, in order to improve recycling, Lanjing has been trying to use waste materials such as orange peel and cotton waste to produce a limited version of Tencel ™ Lyocell fiber reflects the brand's commitment to promoting sustainable innovation in the textile industry. Tencel ™ Actively promote the reform of fiber treatment and application, including the launch of the first waterless dyeing technology for wood fibers and the first plastic free substitute for elastic fabrics, and bring products produced with innovative fiber technology to fashion shows, red carpets and retail stores to expand Tencel ™ Brand influence.

　　 Eva McGrge, senior director of global marketing and brand of Lanjing Textile Business Unit, said that Tencel ™ The brand new theme brings a more inspiring and inclusive voice to the brand. Lanjing launched Tencel since 1992 ™ Lyocell fiber, and since the consolidation of the overall brand positioning in 2018, Tencel ™ We have always been committed to bringing innovative and sustainable textile fibers to the world. Tencel ™ The latest development of the brand has opened up the vision of the industry, from raw material procurement to product post-treatment, leading the energy-saving and efficient business model and promoting recycling through the fiber itself. In order to promote the real change of the value chain, Lanjing will ™ Brand renewal is a new starting point, and we will continue to work together with partners in the whole industry chain to transform and create a better life and a fashionable future.

　　 Advocate circular economy and explore "Orchid Plan"

　　 As a leading enterprise for sustainable development of the industry, Lanjing has always focused on and led the industry to develop in a green, low-carbon, circular and sustainable direction. In recent years, Lanjing Group has been committed to actively promoting the transformation of the textile economic model from a linear economy to a circular economy, and constantly practicing the concept of low-carbon emissions and recycling. With the help of the exhibition platform effect, Lanjing Group actively promotes the organic link of green materials, green manufacturing and green consumption, bringing valuable "Lanjing Plan" for the sustainable development of the global textile industry.

　　 "Lanjing's products are made of renewable raw materials, which come from sustainably managed forests and plantations. Lanjing's fibers can be composted and biodegradable after use, so that the raw materials form a natural cycle. In order to realize the recycling of resources, Lanzing, on the one hand, continues to develop innovative technologies for the production of sustainable products, paying special attention to the optimal utilization and processing of all raw materials, as well as the efficient recycling of chemicals, water and energy; On the other hand, it has developed a unique upgrading and reconstruction technology - Yuefei Fiber ™， The technology uses cotton waste before consumption and clothing after consumption in the textile value chain as raw materials for production; At the same time, waste management is the core of Lanjing's effective circular economy. The waste generated in the production process can be used as raw materials for other processes to improve the efficiency of resource utilization. " As Hu Yanjun, general manager of Lanjing Fiber (Shanghai) Co., Ltd., said, Lanjing has implanted different elements of circular economy in its business model, practice and innovation.

　　 In order to promote the sustainable development of the global textile and nonwoven industry, Lanzing follows three strategic principles in the context of its sustainable development strategy of "benefiting the nature", namely, through cooperation with the Textile Exchange, Cascale, Canopy Cooperate with the Sustainable Development Initiative, the Renewable Carbon Initiative, the United Nations Global Compact and other major industry stakeholders to establish partnerships, focusing on the green value chain, promoting systematic change and promoting the development of circular economy. According to Rohit Aggarwal, in order to achieve a more sustainable and transparent supply chain, Lanzing uses three pillars, namely fiber identification system, electronic brand service platform and blockchain technology, to achieve a high degree of transparency and traceability in the whole process from the supply chain to finished clothing.

　　 Due to its efforts in transparency, sustainability report and work related to environment, ethics and human rights, Lanjing has been rated as a platinum enterprise by EcoVadis for three consecutive years. Based on the current situation, Lanjing is changing itself, the industry and the world with its "green, low-carbon and recycling" world outlook. Facing the future, there may still be infinite challenges. Lanjing will, as always, firmly adhere to the concept of "circular economy" and work with its industrial chain partners to create a better tomorrow.