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Listed Company: Amor Released Its 2023 Annual Report

2024/5/8 11:25:00 0

On April 27, Aimer Co., Ltd. released its 2023 annual report, which showed that the operating revenue in 2023 was 3427925100 yuan, an increase of 3.86% over the same period of the previous year; The gross profit rate of the company was 66.28%, an increase of 0.02 percentage points over the same period of the previous year; The net profit attributable to shareholders of the listed company was 305.6799 million yuan, up 49.06% over the same period of the previous year.

Its core brands

1. Aimer; 2. Aimer MEN: high-end men's underwear brand; 3. Aimer Kids: professional middle and high-end children's underwear brand; 4. IMIS: middle and high-end intimate clothing brand; 5. LA CLOVER: luxury lace underwear brand; 6. HUXI: health technology clothing brand; 7. CHICHU: born in 2021 to meet the sports needs of the new generation of women in China; 8. EMPER ORIENT: silk brand.

Revenue structure

Profitability of its brands

Information of brand entity stores

Business operation plan

1. Increase the global layout of R&D and comprehensively improve the product strength

In 2024, the company will continue to comprehensively improve its product strength based on R&D and innovation and around consumer demand and trend changes. Specific steps: 1. Continuously improve the designer's design creativity, make full use of international design ability and resources, and make the brand designer regularly communicate with the company's Japanese studios and American studios in a planned way; 2、 According to the company's strategy and the development direction of various brands, we will work together with universities, research institutions, industry associations and strategic suppliers to continuously promote the research and application of the R&D and technology center in clothing science, material research and development, and standard patents, establish a good underwear evaluation system, research and develop barrier materials, and build industry standards and patent advantages.

2. Promote the upgrading of DaAi brand and improve the brand potential

In 2024, the company promoted the upgrading of Da'ai brand. Specific steps: First, update the brand vision system, and continuously improve the brand potential through annual multi node brand marketing; 2、 Build a brand value system with "technology, fashion and art", and break the ceiling of underwear through category leadership; The company will integrate the category advantages of Mr. Ai Mu and Mr. Ai Mu to achieve the sustainable growth of the internal category and the household category.

3. Accelerate omni channel reconstruction and adhere to integration and consistency

In 2024, the focus of the company's channel operation is to continue to implement the channel strategy of "setting a benchmark, reducing production and optimizing new development". The company has always adhered to the strategy of omni channel integration, adhering to the same online and offline prices, the same marketing tone, and the same service experience. Specific steps: First, accelerate the upgrading and optimization of all channels, determine regional high-quality channels, strengthen and expand them, and establish star benchmark stores; Layout high potential shopping centers for future increment; Pay attention to the channel sales of Aolai and seize the high growth opportunities; 2、 Continue to strengthen the advantages of private domain traffic, improve the incremental space of live broadcast and community marketing, and improve global operations.

4. Build digital supply chain and improve operation efficiency

In 2024, the company will continue to deepen the reform of supply chain business. Specific steps: 1. Cooperate with multiple upstream and downstream business chains to further promote the deep integration of digitalization, informatization and business. Through the commodity supply chain operation platform, realize the full link digital management from design and research to order production, from product planning, supply to rapid response, improve the efficiency of brand commodity operation, improve the accuracy of supply, channel matching Consumer satisfaction; 2、 Integrate supplier resources, improve the production cooperation mechanism of high-quality suppliers, practice the original intention of "win-win and mutual benefit", better realize two-way empowerment and create a strategic ecology of supply chain through in-depth cooperation with high-quality suppliers.