Guangdong Fashion Week: Panyu Features To Show The Charm Of Culture And Smart Manufacturing

From April 16 to 22, the seven day 2024 Guangdong Fashion Week Spring was held in Panyu, Guangzhou. As an important part of the new quality productivity theme exhibition of the Fashion Week, led by the Panyu District Women's Federation, Guangzhou Panyu District Jewelry Industry Development Federation, Guangzhou Panyu District Jewelry Manufacturers Association participated in the organization of the Panyu Intangible Cultural Heritage Skills and Featured Crafts Exhibition, and units and brands such as Yixin Guangzhou Embroidery Studio, GCC, Shuangyou, EGEM Oriental Artistic Conception exhibited Guangdong Embroidery (Guangzhou Embroidery) Panyu Jewelry and other products and processes fully display the unique charm of Panyu intangible cultural heritage and the "world jewelry" The charm of Panyu Smart Manufacturing.

Guangzhou Embroidery, a folk embroidery originated in Guangdong and Guangxi, contains endless Lingnan cultural genes and codes. As one of the birthplaces of Guangzhou Embroidery, Guangzhou Embroidery has a long history in Panyu and has many famous artists. Traditional Panyu embroidery can be roughly divided into two types: daily necessities and art collections. On this basis, it has expanded and innovated. It is good at absorbing other embroidery schools for its own use. The materials used are mainly flannelette, and the "waterway" technique is unique. The main techniques include five kinds of "nails, pads, stickers, piecing, and embellishments". The needle techniques mainly include seven categories, including straight twisting needles, binding and biting needles, and more than 30 kinds.

Panyu Jewelry has a development history of more than 30 years. Now it has become an important jewelry industry cluster in the world and the most important jewelry export and production base in China, with more than 400 jewelry enterprises, more than 2000 jewelry stores and about 100000 employees. At present, there are not only two major jewelry industry clusters in Daluotang Jewelry Town and Shawan Treasure Town, but also public support platforms such as bonded, testing, incubation, training, logistics, trading, and services. The area has strong foundation strength, complete industrial value chain, and bright development prospects.

In the jewelry exhibition area, exquisite necklaces, bracelets, earrings and other jewelry are shining in the light. These jewelry works not only focus on the selection of materials and polishing of processes, but also integrate oriental aesthetics, personal perception and fashion elements to create jewelry works with novel styles and unique shapes. Each piece of work contains the painstaking efforts and creativity of the designer, showing a unique charm. "My work this time is GEMINI Shuangyou ", the" Double Lucky Symbol "was inspired by a pair of twin children. Their side view was used in the design to form the head portrait of the king wearing the crown. It is to walk side by side and guard each other, which also represents double protection and double happiness." Wang Zhirong, head and design director of Arousse Jewelry, said.

　　 Works of Wang Zhirong, Head and Design Director of Yarosch Jewelry

In addition, the static exhibition also exhibited many new products of Panyu brand Oriental Artistic Conception EGEM. Among them, the works of "Butterfly Lily" series take the butterfly as the shape, and the overall design is both classical and fashionable. The two shapes of zircon combine to surround the edge, which is as smart and bright as a star. There are red agate, white fritillary, malachite and other colors, as well as flowers and butterflies, blooming with elegant posture. "Oriental Artistic Conception EGEM takes the Eastern Treasure Gem). It condenses the bright pearls and jades of the oriental millennium culture in a square inch, and uses fashion jewelry to interpret the classic and meaningful beauty of the oriental culture, so that the independent and confident new women can meet the oriental elegance again. " Bi Xin, EGEM jewelry designer, introduced.

　　 EGEM Exhibition Works of Oriental Artistic Conception

The appearance of Panyu Jewelry not only injected different fashion elements into Guangdong Fashion Week, but also further enhanced the popularity and influence of Panyu Jewelry. "Fashion is not only clothing, but also the matching of accessories, jewelry and jewelry. Panyu has created many local designer brands, as well as jewelry brands focusing on oriental aesthetic design concepts. Combined with the appearance of Fashion Week, I think this is the best matching, which is also a huge benefit to the fashion industry." Wu Wei, executive chairman of Panyu Jewelry Industry Development Association, said.

In the future, the Federation will give full play to its role as a bridge and link between the jewelry industry and the government, with the purpose of "union, innovation and cultivation", integrate the resources of all parties, give play to the advantages of industry differences and complementation of different industries, cultivate and promote industry brands, promote resource sharing, information sharing and market sharing, and further enhance the competitiveness and influence of Panyu jewelry, Promote the transformation, upgrading and high-quality development of the jewelry industry in Panyu.