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Hongyao China, A Strong Competition, Hongxingerke Youth Co Creation Design Contest Concluded Successfully

2023/9/18 13:15:00 4

　　 After nearly seven months of creativity and momentum, at 20:00 on September 15, the final of Hongxingerke Youth Co creation Design Competition was finally concluded at China International Fashion Week. After fierce competition, Jiang Yujie and Meng Liang, the No. 20 contestants, won the championship by virtue of their work Xu Yakuzi.

　　 This competition is sponsored by China Fashion Designers Association, China International Fashion Week Organizing Committee and Hongxing Erke Group. Through the deep integration of production, learning and research, it aims to tap and cultivate young design talents with innovative, commercial and market sensitive abilities, and encourages the new generation of young designers to break through themselves and go deep into practice, Exploit the future of Guochao sports equipment with practicality and innovation.

　　 Since the launch of this competition, it has attracted a large number of talented and energetic athletes from 83 colleges and universities in different regions of the country. Compared with previous years, this competition has increased the coverage of colleges and universities, showing a trend of letting a hundred flowers blossom.

　　 Based on Chinese culture, Chinese science and technology and Chinese spirit, the contestants interpreted the cultural core conveyed by "Hongyao China" through different design techniques. After the preliminary evaluation and screening, 24 groups of players were finally selected to enter the finals, starting the battle of creativity peak.

　　 On the spot, this sports trend feast led by the young people of Generation Z not only showed the world the attitude of new forces of sports trend, but also conveyed cultural confidence with their fresh creativity. 24 groups of works break the boundaries of sports, trends and culture and art in the bold "breaking" and "standing". Auspicious clouds, red sun rising, koi waving waves, dragon flying in the sky, these auspicious Chinese cultural elements are ingeniously applied in the design of sports equipment, and shine in combination with contemporary popular trends, It presents a sports image that belongs to the heart of young sports lovers in China.

　　 At the same time, with the national tide rising, more and more young people began to pay attention to China's excellent manufacturing. Hongxingerke also launched a special co branded series with the king's glory on the stage of this competition - "Never Night Chang'an", which extracted the Chang'an elements from the king's world and played a new role in "crossing the border".

　　 After strict scoring by the professional jury, Jiang Yujie and Meng Liang from Nanjing Normal University of Special Education won the gold medal of Xingchuang Design with a group of "Xumijiezi". Inspired by the emerging sport Citywalk, the design of the work is ingenious in the choice of fabrics, and shows a sense of leisure, future and technology through color contrast lines, semi three-dimensional shape pleats and functional pockets. Jiang Yujie said poetically after the game that in this fast-paced era, we need more sports like Citywalk, so that we can stop and feel the beauty of life and the pulse of the city. And his works convey this kind of life concept through relaxation and relaxation design.

Jiang Yujie and Meng Liang won the gold medal

　　 Li Fuyi, the No. 24 contestant from the School of Design and Art of Hebei Academy of Fine Arts, won the Silver Award for Star Creative Design with a group of "Lone Rangers".

Li Fuyi won the silver medal

　　 Guan Haiyan, the No. 22 contestant from Jiangxi Institute of Fashion Technology, won the Bronze Award for Star Creation Design with a group of Star Adventures.

Guan Haiyan Won the Bronze Award

　　 Li Xiang and Tan Kai from Inner Mongolia Normal University, Lei Wenjing from Xi'an Political College of the People's Liberation Army, and Huang Zidan from Zhejiang University of Science and Technology won the Star Craft Production Award respectively.

　　 Lin Jiayi and Chen Jiahao from Minjiang College of Fashion and Art Engineering, Quanzhou Textile and Clothing College, Chen Congcong and Chen Yu from Wuhan Textile University and Zhejiang University of Technology won the Best Popularity Award respectively.

　　 After the game, Xie Ganglin, director of Hongxingerke R&D Center for Clothing and Accessories, said that the current young people are the most dynamic and creative group in society, and they are in the forefront of innovation and creation. The works presented at today's final show not only include futuristic aesthetics, sports function and other aspects of design, but also the ingenious integration of design and functional technology, as well as the focus on sustainable development and environmental protection. At the same time, Xie Ganglin also gave advice to young designers. He said that fashion design is a highly practical subject that needs to be painted, cut and cut constantly. Therefore, the talent training system in colleges and universities should strengthen practical teaching, provide more practice platforms for college students, and stimulate their independent creativity. The co creation contest has formed a closed loop of the teaching chain, industry chain, talent chain, resource chain, innovation chain, and even launched the "school enterprise joint training" gathering and training camp, so that participants can visit fashion enterprises on the spot, which not only strengthens their understanding of special processes and professionalism, but also makes a good preparation for school enterprise cooperation. It is also the original intention of this competition to select and transport innovative design talents with new era advantages for the industry.

　　 From the first session to the second session, it is a new start and also a renewal of inheritance. Last year, the first youth co creation design competition "Xingmang" brought outstanding designer works to the stage of China International Fashion Week. This year's second youth design co creation contest, "Hongyao China", means to be down-to-earth, go to the sea of stars, from focus to professionalism, from fashion to practicality, and join hands with young designers on a new journey towards Chinese goods. In the future, Hongxingerke will hold a co creation contest to hand over the creation right to young designers and jointly write a new era of Chinese products.