Innovation And Transformation: A New Route Of "Wool+Internet" To Expand The Industry

This year, Jia Jia, Vice President of the New Federation of Yunting Street, Jiangyin City, Jiangsu Province, won the title of National May Day Women's Pacesetter. As a member of the struggle on the road to rural revitalization, Jia Jia, relying on his love for knitting wool, with a pair of smart hands, led a group of poor households and vulnerable groups to weave a broad road to prosperity.

   "Wool+Internet" expands the new route of industry

Jia Jia was born in Jiangxi, and has been interested in hand knitting since childhood. After graduating from college, Jia Jia "weaved" her hobby into a career and "weaved" her dream into her life. In the process of in-depth study of knitting, she came up with an idea: design her own knitting, and then record every stitch and skill she learned as a video of zero basic teaching on the network platform to teach everyone how to weave.

Jia Jia majored in graphic design when she was in university. Her wool knitting is very novel. After a period of observation and preparation, she opened a new way of wool sales led by the network, which is "works+zero basic video tutorials+material packages". Jia Jia combines her hobbies with the powerful communication power of the Internet, which has been recognized by the market. Her online store has developed into the No. 1 category in Taobao industry within a year or two.

Success is often accompanied by challenges. Soon after, a professional team saw this sales model and followed it. Jia Jia's knitting business encountered a bottleneck in development. In 2016, a wool production enterprise in Jiangyin, Jiangsu Province threw an olive branch at her. She and her lover decided decisively to move from their hometown in Jiangxi to Jiangyin, where the textile industry is booming. Jia Jia said: "Jiangyin is a textile town, which has great advantages in wool production. It has helped me solve the most direct problem. The products can also be more abundant and diversified, providing users with more choices."

With the strong support of Jiangyin raw materials, Jia Jia's knitting career has become more and more prosperous. Handicrafters with design ability will send the designed works to Jia Jia, and her team will complete later operations, including video tutorials and operations. Jia Jia let knitting, a minority hobby, radiate new vitality on the land of Jiangyin and promote the continuous development of products.

   "Wool+public welfare" creates a new sample of poverty alleviation and care

Jia Jia is getting better and better in the field of knitting. Some special groups who live hard have contacted her. Some of them can't go out to work with their families. Some people are physically disabled and can't find jobs. They also hope to get rid of poverty and become rich through knitting and realize their value in life.

After receiving help, Jia Jia began to think about how to help this special group out of trouble. By chance, Jia Jia helped Yingzi, the "Porcelain Doll Weaver Girl", to raise operating expenses through the hand knitting charity sale. Yingzi has been able to stand up and get married, and has her own hand knitting studio. Yingzi's success has led Jia Jia to find a way to help. Through her own Gateways studio, she has taught various handicraft weaving processes to special groups who are willing to start their own businesses through the Internet platform. In this way, this special group can get rid of poverty and become rich at home. Later, Jia Jia established the Jiatehui Craftsman Fund and Jiatehui Craftsman Public Service Society, which officially embarked on the path of public welfare poverty alleviation.

In 2017, Jia Jia's team set up the project of "Knitting Dream Factory", and also created the anti-poverty manual platform of "Jiatehui". More than 200 poor and disabled women from all over the country were given free material bags to help them learn manual skills. At the same time, professional knitting teachers were hired to provide professional guidance online; In 2018, the team also set up the project of "weaving for love and letting mothers go home", trained thousands of left behind mothers and helped them open personal stores. The project won the best business award in the 2021 National Innovation and Entrepreneurship Competition; In 2019, the project of "Needle Heart, Needle Meaning, Knitting for Love" won the first prize of Jiangyin Women and Children's Family Public Welfare Project. New ideas and new models can create a "new sample" of technological poverty alleviation. At present, the "Weaving Dream Factory" of Jia Jia's team has been upgraded from version 1.0 to version 3.0, which has helped tens of thousands of people across the country and achieved the simultaneous development of "public welfare+cause". Last year, a product of Jia Jia Company achieved a revenue of 20 million yuan on the Tiao Yin platform alone. Jia Jia's love action has led more and more left behind women in the country to join this knitting team. Her love has spread like sunshine all over the country, bringing hope to many poor families.

   "Wool+innovation" explores the knitting mode of wool

   In 2020, Jia Jia, after being elected as the vice president of the new Yunting Street Federation, will actively help social undertakings and shoulder social responsibilities. She led the members to participate in the street "Love in the Green Crop Irrigation Plan in Mountain and Water Cloud Pavilion" activity, and sent 90 "Benefiting Children and Warming Heartbags" to needy students; We will spare no effort to build the Shuoshanwan Woolen Animal City, bringing healing warmth to tourists; Send 300 commonweal knitting courses and materials to Yangzhou isolation personnel in Chengyang, and set up a "Love Knitting Sister Taobao" course to let them feel the warmth of isolation and Chengyang family; Declare the characteristic brand project of "Warm Cloud New Public Welfare+Rural Revitalization", and contribute new class strength to the construction of the beautiful cloud pavilion of "three cities integration" in the street.

Over the years, Jia Jia has visited villages and towns such as Jiangsu Taixing Fenjie Town, Shaanxi Xianyang Dimiao Town, and Anhui Liu'an Chengguan Town for entrepreneurship training. Online training involves all regions of the country, forming a revolving platform responsible for teaching, receiving, and selling. She set up a public service agency to actively explore the two legged model of entrepreneurship development and public welfare poverty alleviation. Jia Jia also transformed from a "skillful weaver" into a leader of manual public welfare projects. Through the "Knitting Dream Factory", "Weaving Girl Online" project and the "Woolen Hat" action, she mobilized caring weavers all over the country to present more than 2000 pure hand woven hats to children with leukemia, and regularly conducted entrepreneurship training in poor villages and towns. Thousands of left behind mothers and disabled women benefited, and 200 people received manual orders to achieve family income.

In the Internet era, the network platform provides more opportunities for entrepreneurship. Jia Jia seized the opportunity to successfully start his business through knitting, and with knitting, he embraced the era and the Internet, making knitting close to people again, exploring a new network business model of "public welfare+cause", and blowing a new wave of civilization on the Internet, It has benefited thousands of difficult groups who are in a dilemma and eager to change.

The important discussion on innovation, entrepreneurship and women's work in the report of the 20th National Congress of the Communist Party of China has made Jia Jia confident in the dream of small wool driving more women to jointly weave entrepreneurship and innovation, and has more powerful power to support and help more women and sisters to start businesses at home and find jobs, and "weave" countless brilliant lives in the small world of wool. (Liu Qian and Xu Liang)

(Source: Consumption Daily)