Guan Yazheng, A New Product Of Guan Ju'S Notes On The Same Origin Of Poetry And Painting -- 2023 Guangdong Fashion Week Strongly Released In Spring

Design concept

"Brocade" is the highest technical level of ancient silk fabrics. In ancient times, there was a saying of "inch brocade and inch gold", which was used as a tribute for the royal family. Brocade technology is the most precious historical and cultural heritage of the Chinese nation and the world.

"Poetry is the voice of the heart, painting is the heart of the painting, weaving to convey feelings, and clothing to carry the Tao, so there is no difference in Tao."

This trend release -【 Guan Yazheng ·The inspiration comes from the designer's artistic refinement of Chinese excellent traditional culture and the inheritance and innovation of the development of the Chinese clothing era. GUANJU Guanju brand series national style dress uses the scientific research achievements of Professor Li Jialin of Zhejiang University of Science and Technology, the founder of China's modern brocade and the "master of national etiquette" - modern brocade art, and integrates the paintings of the Song Dynasty - "Thousand Miles of Rivers and Mountains" and "Rui and Cranes" as design inspiration elements. 　　

Through the artistic refinement, inheritance and innovation of China's excellent traditional culture, taking clothing as the carrier, taking cultural expression, design empowerment, scientific and technological support, intangible heritage inheritance, poetry and painting homology, IP creation and other different design manifestations, based on the times, extract the ancient and modern, creatively explore and transform China's excellent clothing culture, and inherit and carry forward the beauty of new national style clothing.

Design details

GUANJU Guanju brand series national style dress pattern design is extracted from the static beauty of vast smoke waves, misty rain rivers, overlapping mountains, fishing villages and wild markets, waterside pavilions, thatched huts, and water mill bridges, interspersed with the dynamic beauty of fishing, sailing, sightseeing, and flying birds. The fabrics of the dress series are mainly natural fiber fabrics such as modern intangible cultural heritage brocade, silk flower, silk gauze, texture silk, jacquard brocade, water-soluble embroidery lace, etc.

　　 Manufacturing process

The design technique of the series dress uses such fashionable design techniques as stitching and looping, color contrast edging, wrinkle texture, diagonal silk vertical cutting, wool sliver splicing, flower cutting and hollowing, embossed embroidery, drawing and pleating, digital printing, fabric reconstruction, etc.

Redesigned with the same artistic technique as poetry and painting, combined with the traditional cheongsam, fishtail drag hem, figure fitting A-shaped and other fashionable classic dress silhouettes, and combined with the combination of traditional intangible cultural heritage technology of folk clothing, such as tapestry embellishment, rolling inlay, nail bead knitting, silk drawing, hand embroidered bead embroidery, jacquard brocade, fold stitching, and modern scientific and technological production process, it shows the picturesque boat in the mountains, the misty rain in the south of the Yangtze River The wrist is tied with coiled silk, and the oriental charm of the fragrance of Luo brocade is the beauty of classical fashion.

　 Tapestry art

"Brocade is also gold. It is hard to make, and its price is like gold, so only the respected can accept it."

Since entering the new century, digital technology is quietly entering all fields of traditional and fashionable clothing, providing new technological means for innovative design and production. The scientific research achievements of Professor Li Jialin, the founder of modern Chinese brocade and "Guoli Master" of Zhejiang University of Science and Technology - "Five color interweaving method" of modern brocade has brought traditional brocade techniques into a new era with scientific and technological support. The production process of full silk single flower brocade cheongsam fully adopts digital technology, realizing the dream of "weaving a piece of brocade for one person and making a garment".

Professor Li Jialin's brocade works have been used in the foreign affairs activities of the party and state leaders in different periods, and have successively won the National Technological Invention Award, the first prize of Zhejiang Science and Technology, the gold medal of the National Invention Expo, and the highest award of Chinese arts and crafts "Hundred Flowers Award" gold award and other honors. His works have been selected as "National Rites" for many times and presented to foreign heads of state and dignitaries. Many of his works have been collected by the Palace Museum, the National Museum of China, etc., and he has been honored as "National Rites Master" by CCTV ”And made contributions to inheriting brocade skills and innovating traditional culture.

GUANJU Guanju Brand Concept

GUANJU Guanju brand is committed to the artistic refinement of national style culture and the inheritance and innovation of folk culture and customs developed in the Chinese clothing era. The main manager is a Chinese costume designer Intangible Cultural Heritage Inheritance Designer Guan Yazheng. The cultural gene of a nation is formed in a specific region and cultural environment, which reflects a unique national style. The wisdom of creation and artistic principles in traditional culture are the origin of the cultural connotation of modern design. Based on the times, extract the ancient and modern, and be good for China Costume culture Carry out creative exploration and transformation, inherit and carry forward the beauty of new national style clothing.

designer

Guan Yazheng, a graduate from the School of Fashion of Zhejiang University of Technology, is the principal and design director of GUANJU Guanju brand.

　　 China's Top Ten Children's Wear Designers, Chinese Costume Designers, Intangible Cultural Heritage Inheritance Designers

　　 Visiting Professor, School of Art and Design, Nantong Vocational University

　　 Research direction: new national style fashion dress design, national style culture dissemination and promotion.

　　 Winning experience: 2021 China International Children's Fashion Week "Top Ten Designers" 2022 Guangdong Fashion Week - Spring "Chinese Fashion Designer" 2022 China International Children's Fashion Week "Intangible Heritage Award of Chinese Fashion Design" 2022 Ganzhou Textile Expo "Best National Fashion Designer" 2022 China Fashion Innovation Design Competition "Gold Award" (China Fashion Association)

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