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Attention: 2023 China Textile Innovation Annual Meeting · Design Summit Imagining The Digital Future
Whether it is the digital technology carnival triggered by the current "ChatGPT" or the further in-depth development of the industrial metauniverse in the future, the huge digital driven industrial transformation indicates that the era of digital intelligence pilot economic development has arrived. On the journey of the new era, China's textile and clothing industry benefits from the advantages of an independent and complete industrial system, a sound supply chain system, complete industrial chain supporting facilities and a super large market scale. Informatization, digitalization and intelligence are further developed, and the industry is constantly empowered to develop in high quality.
"New driving force of digital intelligence, new wave of design". On February 28, at the "2023 China Textile Innovation Annual Conference · Design Summit" held at the International Fashion Publishing Center in Dalang Fashion Town, Longhua District, Shenzhen, experts from all fields of the industry gathered together to discuss the new trends, new technologies and new values of digital intelligent design, and exchange and share the experience and experience of innovative practices, Explore the feasible path and innovative scheme of industrial digital development.
Sun Ruizhe, President of the International Textile Manufacturers Federation and China Textile Industry Federation, Chen Dapeng, Vice President of the China Textile Industry Federation, Li Binhong, Director of the National Textile Product Development Center, Li Bo, Deputy Director of the China Textile Information Center, Dong Qingsong, General Manager of China Textile Press Co., Ltd., and Liu Yan, Vice President of the China Wool Textile Industry Association, Chen Baojian, Chief Engineer of National Textile Product Development Center, Li Xin, Deputy Secretary General of China National Garment Association, Zhao Yanyan, member of the Party Leadership Group and Deputy District Chief of Shenzhen Longhua District Government, and other leaders and guests from China Textile Industry Federation, professional associations and institutions, and relevant functional departments of Shenzhen Longhua District attended the summit.
This design summit was hosted by China Textile Industry Federation and Shenzhen Longhua District People's Government, and co organized by China Textile Information Center, China Garment Association, National Textile Product Development Center, and Shenzhen Longhua District Key Area Construction Promotion Center.
Data real fusion
Build a new ecology of digital intelligence and fashion
Zhao Yanyan, member of the Party Leadership Group of Shenzhen Longhua District Government and Deputy District Chief, addressed the conference. She pointed out that Shenzhen City and Longhua District attach great importance to the development of the textile and clothing industry, and the fashion creative industry has become one of the four pillar industries of Longhua. As the only fashion town in the Guangdong Hong Kong Macao Greater Bay Area, Dalang Fashion Town carries the important historical mission of the municipal party committee and government to build Longhua into an emerging industry highland and a new fashion industry city, and is the main position of Longhua to build a new fashion industry city. The town will take this summit as an opportunity to accelerate the collision between fashion and digital, take the lead in setting a new benchmark for the development of the country's leading "digital+fashion" industry, and strive to build the Dalang Fashion Town into a landmark fashion street and fashion consumption street with beautiful environment, modern fashion, famous products, high-quality service, and international fashion style, so as to empower the national characteristic town with digital Important demonstration of industrial digital transformation.
Chen Dapeng, Vice President of China Textile Industry Federation, said in his speech that the integration of data and reality will become a new fulcrum for the industry to leverage the domestic market, smooth the double circulation, practice Chinese style modernization and achieve high-quality development. The new productivity formed by the deep integration of digital technology and fashion industry and its penetration and application in the whole industrial chain of textile and clothing and the whole life cycle of products will build a new model and ecology of digital fashion and reshape the new competitive advantages of sustainable development of fashion industry in the new era. The smart design innovation system based on digital emerging technology, from fashion data analysis, fashion trend prediction to product design and development, has continuously improved the ability of precision service in the fashion industry and widened the value space of the industry. He also pointed out that facing the new century, China's textile and clothing industry is focusing on the industrial vision of building a world fashion power, building world-class enterprises, world-class brands and world-class industrial clusters, and building the Chinese spirit, Chinese value and Chinese fashion discourse of a fashion power.
Digital intelligence driven
Founding Chinese Modern Design
Sun Ruizhe, president of the International Textile Manufacturers Federation and the China Textile Industry Federation, delivered a keynote speech titled "Digital Intelligence New Driving Design New Wave" at the conference, and discussed the digital intelligence transformation path of the textile industry from three high-quality development trends, four key competitiveness, and four key development directions driven by digital intelligence. He pointed out that the industry's capacity for integrated innovation and integrated application in key links such as intelligent design, flexible manufacturing and supply chain collaboration has been greatly enhanced, the progress of industrial digital transformation has been accelerated, and the role of industry empowerment, value assignment and intelligence empowerment under the drive of digital intelligence has become increasingly prominent. The new industrial ecology under the digital economy presents a three-dimensional, multi factor, panoramic new industrial landscape, highlighting the synergy competitiveness, efficiency competitiveness, creativity competitiveness, and responsibility competitiveness.
He also pointed out that in the future, facing the world's cutting-edge science and technology, the country's major needs, the main battlefield of the national economy and the people's health, the textile and clothing industry should be slow in some areas and fast in achieving the overall situation; Achieve innovation courage with skill wisdom; Achieve the potential of the platform with the force of integration; Achieve long-term benefits with benevolence and virtue, and weave a new longitude and latitude climate for establishing a new fashion of Chinese modern design and opening a new historical cause.
Wisdom insight
Guide the direction of digital intelligence design
A new round of scientific and technological revolution and industrial transformation is accelerating. Digital technology is increasingly integrated into the whole process of economic and social development in all fields. Advanced design and advanced manufacturing are deeply integrated and strongly empowered, which not only outlines the ever-changing digital society, but also brings broad space for industrial value creation. The theme forum discussed the industrial innovation path, brand development and smart marketing model in the digital era.
Qi Mei, Vice President of China Fashion Color Association and Director of Fashion Trend Department of China Textile Information Center, presided over the conference.
The digital transformation of the textile industry has entered the fast lane, but there are still problems such as unbalanced and uneven digital transformation process, lack of long-term and systematic planning, etc. Cao Xiaowen, Creative Director of Fashion Intelligence Department of China Textile Information Center, pointed out in the sharing of "The Power of Digital Design" that relying too much on internal data systems and studying the company's internal data in isolation has become the biggest blind spot in current enterprise decision-making. She stressed that enterprises should focus on mining and analyzing external data, establish a data-driven product innovation system, and maximize marginal benefits. Taking the DPI SPACE artificial intelligence pattern design platform as an example, she elaborated a new path based on popular trends and brand characteristics learning, generative AI subverts the traditional design model, and digital driven design helps enterprises achieve creative sustainability.
"On the demand side, it is customary for consumers to immerse themselves in digital content; on the supply side, product strength has become the last mile of clothing digitalization." Chen Xinping, chief operating officer of Zhejiang Lingdi Digital Technology Co., Ltd., said in the sharing of "New Value of Digital Fashion, New Business Form of Clothing Industry" that digitalization of fashion industry should not only do a good job in industrialization, but also accelerate to informatization Online, mobile and intelligent development. Based on the connection between the consumer Internet and the industrial Internet, Lingdi Technology has realized the positioning of more flexible supply chain management in the way of design interconnection, created an industrial level 3D digital solution covering planning, design, collaboration, collocation, display, e-commerce, marketing, customization, and exhibition halls, and built a full chain digital fashion capability from supply chain, products, brands to operation enabling enterprises.
Dong Yeman, Senior Marketing Director of Asia Pacific Region of Celestek Software (Shanghai) Co., Ltd., pointed out in the sharing of "Two Wheel Drive: How PLM Enables Smart R&D+Sustainable Fashion for Fashion Enterprises" that business norms can be achieved through PLM platform, and output standards at different stages of R&D can be defined; Pre process to shorten the overall lead cycle; Efficient collaboration, real-time information feedback, task tracking and other collaborative R&D effects. To explore sustainable fashion, first is "open source", such as using green and environmentally friendly materials, improving recycling, and returning to nature by planting trees; The second is to "cut costs", comprehensively promote the digitalization process of enterprises, establish PLM to optimize commodity R&D processes, improve the internal and external collaboration efficiency of enterprises, reduce carbon emissions, reduce costs and increase efficiency.
Zhu Pei, assistant to the general manager of Shandong Lianrun New Material Technology Co., Ltd., said in his speech "Creating New Value of Precision Design in the Digital Age" that Lianrun has built six precision collaborative design capabilities by relying on the five major data platforms of the industry, focusing on the needs of specialized new core markets. On the one hand, digital empowerment of the new standard for high-quality yarn (SBCN YARN) makes the source of yarn fiber transparent, traceable and sustainable, which can not only meet the value needs of the direct user end for the appearance, texture and touch of materials, but also meet the value needs of the brand end for storytelling and traceability. On the other hand, digital enabling precision design, product diversity and application scenario possibility based on terminal brand demand and fiber value, has brought differentiated, sustainable and fashionable yarn creative design and collaborative innovation solutions.
"Digital design is the main battlefield for enterprises at present," Yuan Qiong, vice president of Wingaid Fashion Group, said in the keynote speech "Digital Design Drives New Development of Brand". The core strategy of the enterprise to maintain stable and sustainable growth with digital design practice is to adhere to multi brand development, omni channel operation, platform based empowerment, and upstream and downstream collaboration. At the same time, the enterprise carries out digital design practice from three aspects of demand side digitalization, supply side digitalization, and business management digitalization, and builds a business digitalization collaboration system covering upstream and downstream, front and rear ends, Create a new supply chain centered on customer value, build a quantized and decentralized internal accounting organization, improve the digital capabilities of the whole industrial chain from raw materials, design, production, supply chain to distribution, retail, after-sales and other clothing, and build a win-win industrial ecosystem.
Digital intelligence highland
Create a new city of fashion industry
Digging "her" culture, driving "her" economy and occupying half of Shenzhen women's wear brands, Dalang Fashion Town is not only the main gathering place of national women's wear brands, but also the national "textile and clothing creative design pilot demonstration area" recognized by the Ministry of Industry and Information Technology and the pilot area for the construction of world-class fashion towns in the industry. As the main force in the development of Shenzhen's fashion industry, Dalang is accelerating to seize the highland of the digital fashion industry, striving to build a new fashion industry city integrating industry and city, and setting a benchmark for the innovation and development of modern fashion industry clusters for the industry.
The report of the 20th National Congress of the Communist Party of China proposed to comprehensively promote Chinese style modernization and accelerate the construction of digital China. In this great new journey, as an important growth pole for the development of the fashion economy in the Bay Area, Dalang has set an example for the industry with practical actions and outstanding achievements. Whether it is to accelerate the construction of an industrial ecosystem of collaborative innovation, promote the upgrading of the industrial base and the modernization of the industrial chain; It is also to build world-class enterprises, world-class brands and world-class industrial clusters. Daliang has injected new momentum and vitality into the Chinese spirit, Chinese values and Chinese fashion discourse of building a fashion power, and has become a banner for the development of China's clothing industry. The Design Summit takes digital intelligence design as the starting point, and will further help Dalang to move towards the goal of "world-class fashion town" with Shenzhen characteristics and Shenzhen logo.
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