Fashion Shenzhen: Listen To The Fine Fabrics And Clothing Ordering In Spring And Summer Of 2023
Introduction
"The initial product of clothing is yarn, which is twisted by textile fibers. Textile fibers are generally divided into chemical fibers and natural fibers according to the raw materials and processes required in the production process. Chemical fibers are also divided into synthetic and man-made fibers. Natural fibers are directly composed of natural cotton, hemp and wool, and man-made fibers are first processed by natural raw materials such as cotton linter, wood, acetic acid, etc Synthetic fiber is synthesized by chemical reaction of various chemicals produced by petroleum refining. Different kinds of fabrics are formed by weaving, dyeing and finishing, including synthetic fabrics, man-made fabrics, natural fiber fabrics and blended fabrics of different kinds of yarns. At the same time, accessories mainly include zippers, buttons, etc., which are produced according to the needs of garment design. The fabrics are cut and sewn together with accessories to finally form ready-made clothes. "
On November 3, fashion Shenzhen organized the 2023 spring and summer fine fabrics and clothing ordering meeting in T + fashion. The scene was full of people, and visitors from various booths were in an endless stream. The buyers who visited said that the clothing consumption market was recovering and the industrial supply chain was also updated iteratively. At present, more quality suppliers were urgently needed Efficient docking of high-end orders will be very satisfied!
Affected by the epidemic situation and political and economic environment, the textile and garment industry is facing great challenges and opportunities in the crisis. For this reason, we should interview the high-quality media and think about the turning point of this exhibition.
Fashion Shenzhen fashionsz
1. Wanshili silk fashion Shenzhen
Wanshili has been focusing on the silk industry for 47 years, insisting on using high-quality mulberry silk as raw materials. Its products cover four main categories: silk scarves, home-made silk products, silk cultural and creative gifts, and silk printed fabrics. At the same time, the company's zero emission standard will be realized before 2025. The functional silk fabric developed by the company can meet the needs of machine washing, antibacterial, anti wrinkle, anti ultraviolet, anti wrinkle and so on. The touch is close to the skin and breathable. It is one of the main products at present.
ask
In the current severe and changeable market environment, what is the biggest difficulty your company is facing? Has the business model changed?
answer
Our company cooperated with dealers more before. After the epidemic, we directly moved from B end to C end and contacted more terminal customers. Affected by the epidemic situation, the company's overall business volume has declined, and is currently in the transformation stage. It has set up a Shenzhen office to serve customers in the Pearl River Delta such as Shenzhen, Guangzhou and Dongguan.
ask
What expectations and feelings do you have for this fabric fair?
answer
This fabric docking meeting is beyond expectation. We are bringing the new product line launched this year to the exhibition, hoping to let more customers know and understand us. At present, many customers are interested in our products, so that more customers can understand the new silk products.
2. Shaoxing Jujin textile fashion Shenzhen
Shaoxing Jujin Textile Co., Ltd. focuses on the development, production and sales of acetic acid fabrics. Its main customers are high-end brands. Its products cover knitting, weaving, jacquard and printing. It is a professional development and production company of acetic acid in mainland China.
Acetic acid fabric combines the advantages of natural fiber and chemical fiber, which is quick drying, moisture absorption and perspiration. The bright color personalized jacquard series and light and strong mesh yarn series presented in this exhibition are products that our company has invested a lot of energy in research and development, and are welcomed by major brands.
ask
In the current severe and changeable market environment, what is the biggest difficulty your company is facing? Has the business model changed?
answer
Our company bucked the trend during the epidemic period, still had 20% sales growth, product development for the company to win the core competitiveness, we have a professional design team, every quarter there are dozens of new products, or even hundreds of new products to push, the flower type update is to achieve a new speed every day. At present, the company is mainly for domestic sales, accounting for 90%, and the foreign trade team is being established.
After the establishment of one-to-one communication with customers, it is difficult for us to form a new connection mode with customers.
ask
What expectations and feelings do you have for this fabric fair?
answer
I think the fabric docking meeting held by fashion Shenzhen is very, very successful, and it is also very important for us. Thanks to the efforts of the team, the docking meeting was successfully held under the epidemic situation. I'm very satisfied with the volume of customers and transactions, more accurate than ever. Hope that Shenzhen fashion will be better!
3. Shaoxing Wenyan textile fashion Shenzhen
Shaoxing Wenyan Textile Co., Ltd. was founded in 2003. It is a foreign trade enterprise, which deeply ploughs into the field of embroidery. Its product line basically covers all embroidery techniques in the market. Such as high-end multi-color gilding embroidery, rope embroidery laser and other innovative technology.
The company's business is mainly foreign trade, and has close cooperation with Chanel, Louis Vuitton, Gucci, Armani and other international luxury brands.
ask
What special products did you bring to the meeting?
answer
The hot stamping embroidery series designed by Spanish designers this time, with the best selling bright colors as the main colors, such as dreamy purple, fresh green and romantic pink, will be the important colors in the popular trend next year, closely following the international trend; The Pearl tube fabric series with more complicated technology and higher price is very popular in the high-end market because of its outstanding quality and effect; There are also grid bead series, the overall pattern series for evening dress, embroidery technology of thread combination, Pu laser embroidery, etc.
ask
What expectations and feelings do you have for this fabric fair?
answer
Most of our customers who ordered earlier came from Europe and the United States. The epidemic situation in the past three years has had a great impact on the export orders. This small-scale docking meeting of fashion Shenzhen provides us with an opportunity to get in touch with domestic high-end brands point-to-point. It coincides with the return of domestic consumers' preference for sequins and embroidered fabrics. Young people also prefer such materials, Therefore, we are looking forward to cooperating with more high-end and distinctive brands in this docking meeting.
ask
In the current severe and changeable market environment, what is the biggest difficulty your company is facing? Has the business model changed?
answer
The three-year epidemic has a great impact on the industry and the company. In the severe environment, business development is the key point. Keep the sample through online meeting and mailing; The domestic situation improved, and our company also began to develop domestic sales business to make up for the loss of foreign trade orders.
The second is the reduction of internal personnel to reduce costs, and continue to launch high-quality and high-grade products to stay in this volatile market.
ask
What do you think of the turning point of the industry and where will the next turning point be?
answer
First of all, we should improve the quality of products and improve the quality of products; The second is to keep up with the trend of the times. For example, the whole industry is practicing the concept of environmental protection and sustainability. In the process of our company's development, we should optimize the production mode and the selection of raw materials, and make efforts for the industrial innovation, so as to have a foothold in the industry.
4. Zhuoguan textile fashion in Shenzhen
Shenzhen Zhuoguan Textile Co., Ltd. has brought a series of characteristic high-end wool. The whole wool or blended series developed mainly for medium and high-end customers are prepared with sufficient stock to meet the needs of designer brands and e-commerce brands in the industry.
Zhuoguan Textile Co., Ltd. started with yarn. After 16 years of hard work, Zhuoguan Textile Co., Ltd. has a firm foothold in the industry and has deep cooperation with many domestic and foreign brands; In 2019, the industrial department was launched again. The company exported knitted fabrics in the whole industrial chain, and had a full say in the field of knitted fabrics.
ask
In the current severe and changeable market environment, what is the biggest difficulty your company is facing? Has the business model changed?
answer
The epidemic situation still has an impact on the whole industry, but it is an opportunity for our company. Since 2020, we are fully engaged in research and development. In order to gain a foothold in the women's wear market, we have launched acetic acid and wool series product lines. After this period of efforts, the turnover has increased by 20% - 25% this year. After the epidemic, we will find that the business model is simpler than before, ushering in the era of "product is king". The most important thing at present is to do a good job in product quality and innovation.
ask
What expectations and feelings do you have for this fabric fair?
answer
First of all, I would like to thank the organizers for holding this small docking meeting in a difficult environment. The site is located in chegongmiao, the cradle of women's clothing brands in Shenzhen, so that the major clothing brands we have not been in touch with before, as well as their design directors and responsible persons, all came to the scene to form a cooperative relationship with us. The accuracy of customers is very high. Thank you again!
5. Suzhou Chengyun textile fashion Shenzhen
Established in July 2015, Suzhou Chengyun Textile Technology Co., Ltd. has formed more than 1000 products with chemical fiber fabrics as the core with complete industrial supporting advantages and scale advantages, which are widely used in the fields of cold proof clothing, outdoor protective articles, sports and leisure clothing, industrial cloth, home textiles, bags, shoes and hats, etc.
ask
What special products did you bring to the meeting?
answer
At present, the high-end fabrics and elastic series of high-end clothing products have brought the high-end thermal protection and protection products to the domestic and foreign companies.
Protection function series and environmental protection regeneration and degradation series are the best sales series of our company at present. With the continuous improvement of people's living standards, the requirements for clothing, food, housing and transportation are becoming higher and higher. Clothing not only meets the needs of consumers from the aspects of color and style, but also from functionality and comfort.
Therefore, our company has established its own functional fabric testing laboratory. In terms of production mode, our company has adopted the green and sustainable development mode for a long time, and plans to increase the recyclable products from 40% to 80% in three years, striving to make efforts for the development of the earth, and constantly innovate for people's comfort.
At present, it is also one of the leading technologies of our company to make the waterproof fabric with air permeability and keep it dry by using the technology of waterproof film.
ask
In the current severe and changeable market environment, what is the biggest difficulty your company is facing? Has the business model changed?
answer
The whole industry has been greatly affected in recent years, showing the current situation of "domestic demand is not booming, and the external orders are shrinking". The sharp fluctuation of raw material prices also poses a great threat to enterprises. The era of expanding production capacity and relying on demographic dividend to win orders has passed. Only by relying on high quality, high efficiency and all-round transformation can we have greater competitiveness.
In China's huge clothing market, the demand is increasing. In the past, our company's demand was mainly from Europe and Japan. Now the company's business has turned to China, and the proportion of orders is gradually increasing. We have always believed that more and more products of international luxury brands will come from China in the future.
ask
What expectations and feelings do you have for this fabric fair?
answer
As the proportion of our company's domestic trade is constantly increasing, we want to contact domestic high-end brands with the help of this order. Our mission is to combine fashion with function, add some functionality and add some added value to clothing or brand on the basis of fashion.
6 Dongguan character clothing accessories fashion Shenzhen
Dongguan character clothing accessories Co., Ltd. is positioned as high-end, has strict quality requirements, and maintains the tradition of updating products every quarter.
ask
In the current severe and changeable market environment, what is the biggest difficulty your company is facing? Has the business model changed?
answer
The impact of the epidemic situation is still there, but as a necessity, most customers will get rid of difficulties to contact us and facilitate follow-up cooperation. Our company used to focus on foreign trade orders, but turned to domestic sales after the epidemic. At present, we are still exploring the road of domestic sales, so that more domestic brands can understand us. I think the domestic clothing market is very dynamic. More and more personalized products and models have been born. If it still works as before, it will not work. We have to flexibly meet the different needs of customers from different dimensions such as quantity and customized service. We will launch more new products every month to break the trend of our customers.
ask
What expectations and feelings do you have for this fabric fair?
answer
This exhibition has brought precise customers to our company. There are many middle and high-end brands. We are looking forward to cooperating with them.
7 Shengzhou Keer textile fashion Shenzhen
It has been engaged in the research and development of Shenger Textile Co., Ltd. for more than 20 years. At present, the most popular is the main push nylon wool yarn series in autumn and winter. The composition is nylon, but it does not lose the delicate feel of wool. Through the thickness of the yarn, it reflects the three-dimensional fine texture. This technology is in the leading position in the field of jacquard fabrics.
ask
In the current severe and changeable market environment, what is the biggest difficulty your company is facing? Has the business model changed?
answer
The cause of the epidemic situation, the company's previous business took into account both domestic and foreign trade, accounting for half of each. After the epidemic, we quickly adjusted to focus on the domestic market, participated in exhibitions and docking brands, and focused on the domestic market. In fact, the impact on our company was not very great. The exhibition in July 21 is a major turning point in recent years. The brand recognition of our company is very high, and there is a qualitative leap from sales performance to docking accuracy.
ask
What expectations and feelings do you have for this fabric fair?
answer
Affected by the epidemic situation, many trade fairs can not be held normally. We have less contact with customers, so we have the opportunity to participate in offline docking meetings. We hope it can effectively help us increase the stickiness between our customers.
8. Julong textile fashion Shenzhen
Shenzhen Julong Textile Co., Ltd. is good at the development and production of high count and high density cotton, blended and / or printed fabrics and modal fabrics, as well as R & D of matching shirt, suit suit, windbreaker, trousers and dress for customers, and serves for medium and high-end brands.
ask
What is the development status of the company?
answer
Our company continues to plough deeply in the textile industry, gathers excellent resources, and gradually forms its own unique style, which brings pop money to the industry and quantifies it. At present, we have been in line with the trend of 2023-2024 to produce characteristic fabrics.
ask
In the current severe and changeable market environment, what is the biggest difficulty your company is facing? Has the business model changed?
answer
We should learn more about how to grow in this new environment. Deep cultivation of textile industry needs to adhere to, and be able to pass on the brand.
ask
What expectations and feelings do you have for this fabric fair?
answer
The exhibition focused on domestic excellent high-end brands, and there were many customers with clear intention, which was very accurate. It is hoped that there will be more in-depth cooperation with Shenzhen and other small fashion suppliers in Shenzhen.
ask
How to look at the current situation and future turning point of the industry?
answer
I think that the industry also needs to be supported by the continuous output of good products, and needs the efforts and persistence of the whole industry. At present, our company has also developed its own clothing brand, from the product design and modeling, to reverse the advantages and disadvantages and performance of the fabric, in the process of practice, constantly optimize the fabric, eliminate the old production mode and products, and provide new power for the enterprise.
9. Dongguan hi textile fashion Shenzhen
Dongguan Xifang Textile Technology Co., Ltd. is mainly engaged in low and medium price professional fancy yarn, high-quality core spun yarn, polar velvet, etc. The main categories are wool yarn, loop yarn, gradient yarn and so on. The products follow the fashion trend with accurate positioning, serving domestic brands or foreign trade companies.
ask
What is the current business model and proportion of the company?
answer
Before the epidemic, the proportion of foreign trade and domestic sales of our company was 50% respectively. After the epidemic, the proportion of foreign trade increased to 60-70%, and the proportion of domestic sales decreased relatively.
ask
Affected by the epidemic, what difficulties does the company encounter?
answer
The biggest difficulty is that the market price is too low.
ask
What expectations and feelings do you have for this fabric fair?
answer
This exhibition let us have contact with more new brands and open a new window to absorb new nutrition and new concept.
Finally, fashion Shenzhen media center would like to thank the leaders of exhibitors and enterprises for taking time out of their busy schedule to accept the interview, so that we can hear more voices from a professional perspective. As the origin and foundation of the whole industry, the stable growth of the supply chain is the driving force for the industry to move forward. To cope with the current situation of instability, only keep up with the trend, constantly improve the production and sales mode, and adhere to the trend of innovation products, is the long-term road of enterprise development.
Shenzhen fashion
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