Swiss Sustainable Fashion Show Made Its Debut In Guangdong, Hong Kong And Macao

　　《La Mode en Vert Sustainable fashion in Switzerland 》Recently, the first exhibition was successfully completed in Guangzhou. The exhibition is supported by the Shanghai Office of Swiss cultural foundation and sponsored by Qianhai yunentropy Shenzhen Technology Co., Ltd. the event is strongly supported by fashion art industry institutions, colleges and universities in Guangdong, Hong Kong and Macao and many textile industries.

The event aims to promote friendly exchanges between China and Switzerland's fashion industry and explore the hot topic of "sustainable development of fashion". Switzerland plays a leading role in sustainable development. The Shanghai Office of Swiss cultural foundation brings Freitag, yvy and Rafael Kouto, palmargente and Nina yuun, five representative fashion brands, discuss the future of sustainable fashion between China and Switzerland.

Graphic and physical Exhibition

Speech by Ms. Lu Yuxi, head of Shanghai Office of Swiss cultural foundation

General curator Ms. Yan mi

From four dimensions of researchers, manufacturers, designers and consumers, the exhibition comprehensively introduces the efforts and achievements of Switzerland's sustainable fashion development in recent years.

In the researcher's chapter, we present the haelixa digital traceability program from the Federal Institute of technology in Zurich, Switzerland fashion The whole process of raw materials from farm to retail end accelerates the transformation from global to transparent consumer goods supply chain; Silk from the University of Lucerne The online museum of memory enables the public to understand the rise and fall of Switzerland's silk industry and promote a more sustainable way of thinking by reviewing the textile treasures of the past. Swiss, nominated for the 2021 Swiss Green Business Award Flax, they bring the production of fabric raw materials back to Switzerland and reduce carbon emissions by reducing logistics chain; Banana tex, the world's first durable waterproof fabric made of banana plant fiber developed by qwsion, is a new material with high technical content, which can be widely used in clothing and home furnishing fields.

In the chapter of designer, the audience can learn about it, including after work studio and Jacqueline A number of designer brands including loekito, including four sustainable exploration directions, including up cycling, process regeneration, sustainable leather and fashion seasonless & asexual, show that the younger generation of Swiss designers are increasingly focusing on the sustainability of their brands. Caring for the environment, the earth, life and workers is the mission of designers. In the consumer part, it introduces the current concerns of Swiss Society and consumers for sustainable fashion, such as Sustainable Logistics in online shopping, reuse of second-hand clothes, support for local manufacturing and so on.

According to the sustainable development goals set by the United Nations, Switzerland is committed to achieving climate neutrality by 2050. This exhibition introduces the actions of the Swiss textile industry. The project "sustainable textiles in Switzerland 2030" supports the textile and clothing industry to integrate environmental, social and corporate governance into decision-making and implement transparent sustainable implementation measures.

In her speech, Ms. Lu Yuxi, head of the Shanghai Office of the Swiss cultural foundation, introduced that this exhibition is the first appearance of Swiss fashion industry in China. In recent years, the theme of environmental protection and sustainability has been paid close attention by the Swiss design and fashion circles. She hopes to hold an exhibition in Guangdong, a big fashion Province, to open up the sustainable fashion future of China and Switzerland.

Shenzhen Science and Technology Co., Ltd“ Sustainable fashion materials ”"Application of low carbon technology in textile industry", "sustainable fashion life" and other topics and experience links; The professional seminar of this exhibition is presided over by Mizo of Zhile art space; Mr. Xiong Wei introduced the international sustainable fashion standard and shared the green application experience. Representatives of Hong Kong and Macao fashion industry associations, colleges, enterprise brands, inspection institutions, foreign trade factories, designers and artists participated in a series of meetings and conducted on-site interaction.