Red Bean Men'S Wear Won The Industry Benchmark Award Of "Tencent Smart Retail Doubling Action"

Recently, Tencent smart retail In the double action activities in the first half of 2021, red bean men's wear of Hongdou Co., Ltd. stands out with its outstanding achievements in the field of smart retail and wins the "industry benchmark Award". It is reported that only two brands in the clothing industry have won the award.

Tencent smart retail is committed to promoting the connection efficiency between retailers and users in the new consumption era, helping businesses to build a private domain efficiently and upgrading the retail industry in a digital way. Red bean men's wear makes full use of Tencent's ability and resource advantages in data, technology and traffic, and combines its own exploration and practice in the industry to reach a deep open cooperation with Tencent's smart retail, so as to realize the digital upgrading of private business.

In the first half of 2020, affected by the epidemic situation, many enterprises carry out private traffic operation to "save themselves". Smart retail has become a new growth engine, providing better shopping experience and releasing consumer demand is the key. Many industries have transferred offline business to online business through the game of "small program + private domain traffic". At the same time, more and more consumers are using small app online shopping, and the official self operated and private position Gmv represented by wechat app mall continues to grow.

With the rapid rise of private business forms, Red bean men's wear Following the trend, taking the small program of the official mall as the starting point, actively embrace the new digital retail, help the enterprise to evolve and upgrade and fine operation, and release the huge commercial potential and economic value.

It is understood that, Red bean shares In 2020, it cooperated with Tencent's smart retail. In March, the small program of red bean men's clothing official mall was launched. In just eight months, it achieved 100 million yuan of sales, and won the best growth award of Tencent's small program clothing category. In the first half of 2021, Gmv sales of red bean men's small program exceeded 100 million yuan, surpassing that of last year. From small program promotion activities which can effectively attract users to cultivate the habit of placing orders online; From the rapid growth and outbreak of online business to the accumulation of loyal private users, the trend of online development is stable. The digital transformation and upgrading of red bean men's wear has achieved remarkable results, and the transformation path is deepening, which has become a new benchmark of intelligent retail in the industry.