Local Express: Chain Up And Down Stream Industrial Chain, Vitalize Keqiao'S "Second Piece Of Cloth"

Recently, the launching ceremony of the first China wall cloth culture festival and China (Keqiao) International wall cloth and wall decoration and home design exhibition was successfully held. The conference officially announced that the exhibition will be held in phase I and phase II of Shaoxing International Convention and Exhibition Center from December 3 to 5, 2021. It will give full play to Keqiao's global industrial chain cluster and create a wall material ecological exhibition and trade platform with "design leading, whole chain coordination, origin Exhibition and business integration".

Hundreds of exhibitors

Give full play to the advantages of Keqiao global industrial chain base

It is understood that China (Keqiao) International wall cloth and wall decoration and home design exhibition is hosted by Keqiao District wall cloth chamber of Commerce. The exhibition covers an area of 35000 square meters, covering the whole industry chain of wall materials, including wall cloth, wall decoration, wall material production equipment and accessories accessories, and gathered hundreds of head wall material exhibitors such as "wallafe", "yajinuo" and "New Silk Road". It is estimated that the first audience will reach 30000 person times.

The exhibition will adopt the most cutting-edge composite "Exhibition + Exhibition" mode, taking design week as the theme to change the single exhibition mode of traditional exhibition and trade. Through the full combination of Exhibition + design week + Cultural Festival, the exhibition will give full play to the platform advantages of the exhibition, help the wall material enterprises to connect and match the business resources, and guide the comprehensive improvement of brand strength in product design and brand operation.

At the launching ceremony, the representatives of the exhibition sponsor also read out the declaration of "revitalizing Keqiao wallcovering brand" on stage, together with the declaration for the revitalization of Chinese wall cloth. Ma liegang, President of Keqiao District wall cloth chamber of Commerce, said that Keqiao is the largest wallcovering production base in China and also the global wall fabric and wall material industry chain base. More than 80% of the country's seamless wallcovering origin is concentrated in Keqiao. There are 3000 enterprises engaged in the production and operation of wall cloth, and the direct output value exceeds 30 billion yuan. In 2018, Keqiao was awarded the honorary title of "China seamless wall cloth industrial base" by China Building Decoration Materials Association. In order to meet the new needs of Keqiao wall covering industry development, China (Keqiao) International wall cloth and wall decoration and home design exhibition came into being.

In addition to holding the exhibition, the series of activities will also introduce domestic and foreign design resources and Pan home cooperation resources, improve the overall design level, realize cross-border cooperation, provide new development channels for China's home decoration industry, optimize the industry structure, link the upstream and downstream industries, and contribute to the development of the industry.

Exhibition at home

The competitive advantage of Keqiao wall fabric enterprises upgraded again

In recent years, driven by the wave of consumption upgrading, China's home furnishing industry has entered a booming life cycle. Market consumers have higher and higher demand for the quality of home space. As one of the most important categories of space soft decoration, the market of wall cloth and wall materials has taken off, attracting the keen attention from the large wall material plate, the design field and the large home furnishing field.

Wang Baoxiang, executive vice president of China Building Decoration Materials Association, pointed out that at present, the wall cloth market is facing the road of enterprise branding and high-quality product development. No matter from the aspects of brand communication, public awareness of wall cloth, new technology pattern design and other aspects, a professional exhibition platform is urgently needed to meet the needs of industry development. This Keqiao exhibition is of great significance to Keqiao and even the whole wall covering industry.

"I am full of expectation for the exhibition at home, which will bring more empowerment and promotion to Keqiao wall cloth enterprises." Wang Qi, chairman of Zhejiang yaqinuo decoration materials Co., Ltd., said that before, they also went everywhere to participate in exhibitions in other regions, which cost a lot of manpower, material resources and time cost. Keqiao exhibition is the inevitable trend of the industry development.

Large textile industry is the traditional industry, leading industry, advantage industry and rich people industry in Keqiao district. Tan Ke, director of the Bureau of Commerce of Keqiao District, pointed out that the wall covering industry is a derivative product of Keqiao Textile. As the "second piece of cloth" of Keqiao, it is hoped that the "one section and one exhibition" held by the chamber of Commerce of wall cloth will stimulate more wallcovering brands to catch up with the excellent brands in other regions and boost the confidence and determination of Keqiao wallcovering and even the development of big textile.

The relevant person in charge of the organizer said that the core goal of Keqiao exhibition is to realize the sustainable development of the industry, promote the two-way interaction of "going out and introducing" of Keqiao wallcovering brand, give full play to the advantages of Keqiao global industrial chain base, attract high-quality commercial resources in the country, and strengthen the core position of Keqiao wall cloth center business circle, To enhance the discourse power and influence of Keqiao wall covering enterprises in the country and even the world.