The Surging Trend Of National Style Has Become The Trend Of Post-95 And Post-00

"Grassroots" supermodel, Guochao brothers, Hanfu "Xiannan", tuchao rapper, functional wind girl, Gothic spirit, walking trend encyclopedia, change blogger... Recently, Youku broadcast "this! In "is the trend", the personal characteristics and attitude of many post-95 and 00 contestants echo the concept of the program, "thousands of people, thousands of tide.".

And to "this! It's the "trend booster" of "trend" that Zhang suddenly said that he came here. The most important thing is to "let people see more possibilities of Chinese style". For example, hip-hop, trend and other elements collide with national style, which may bring new hints.

In fact, the post-90s Zhang is a famous Chinese designer. In 2019, he took "two months to spell it out" and then took his own Chinese style clothes to the New York Fashion week“ Topics such as "Chinese male tailor on New York Fashion Week" have swept the hot search. His works frequently appear on various stages. The Communist Youth League microblog once called him the inheritor of the national style of intangible cultural heritage.

Zhang suddenly is a microcosm, behind which is the surging national tide. If people talked about the Chinese style a few years ago, they paid more attention to its "symbolism". Now, the national tide and national style have become a way of life for young people, as well as a channel and attitude for dialogue with the world. If the national ethos is compared to the forest, then each individual is a small tree with different forms, and creativity and cultural identity are the common soil.

With "this! In addition to Zhang sudden, there are also Fu Dongnuan, an ambassador for the wild promotion of national style, Lin Jiahui, a member of the national style women's team, and Zhao Yian, the Northeast fairy man. We record their stories with Guofeng one by one, and believe that we can provide more details and references for us to discuss the current situation of Guofeng, the psychology of users, and the integration of tradition and fashion.

　　 It starts with "beauty" and falls into connotation

Like many little girls, Fu Dongnuan had a dream to be a fairy in bed sheets when he was a child. The classical costumes in the ancient costume drama once gave her the initial imagination of Han costume. And really have a set of their own Hanfu, is in the senior two sports meet. At that time, Fu Dongnuan was selected as the leader of the "holding class card" of the sports meeting. In order to have her own characteristics, she bought her first Hanfu.

Later, Fu Dongnuan began to take pictures of Hanfu, and more and more opportunities came into contact with Hanfu. Gradually, she found that she began to be interested in many details of Hanfu. She wanted to know what the birds and animals in the classic of mountains and seas represented, and what kinds of patterns on the Hanfu contained.

"Every detail of Hanfu has its own culture, and the love of Hanfu will guide us to discover the culture behind the costume." She said.

The real love can't be hidden. After that, Fu Dongnuan took part in an oriental satellite TV program "host has a new man", showing Wang Xifeng's clothes in a dream of Red Mansions. In this! In "is the trend", she shows the different ways of wearing Han clothes in Song Dynasty, trying to combine classical and modern. In her opinion, "to be able to do something I like in daily life and make it valuable" is the expression of the trend.

In fact, many people who like Hanfu's clothes have similar experiences with Fu Dongnuan. At the beginning, they just thought the clothes were good-looking, and after a long time of contact, they found that the cultural background behind them was so deep. As this group grows larger and larger, they also try to set up their own circle of festivals and festivals.

Today, in many parts of the country, there have been fixed large-scale events. For example, the annual Huachao Festival, the Chinese costume day set up by the Communist Youth League of China, the Xitang Hanfu culture week, and the National Silk Hanfu Festival. With the time of "entering the pit" getting longer and longer, Fu Dongnuan also felt the change of the general environment: "there are more and more activities about Hanfu, and there are many new patterns. There was no Hanfu show before, but now many activities have changed from show show to situational deduction, step by step in development. "

　　 "Roll up like the sea"

Lin Jiahui is a member of sing, the first electronic national style women's group in Asia. She is a native of Yangzhou. She has a strong atmosphere in the ancient city. Since she was a child, she has become a descendant of the intangible cultural heritage project.

Recording this! In the first episode of fashion, Lin Yixi, in his old style white dress, opened the gourd and splashed ink on himself. Splash ink, originally a traditional Chinese painting technique, has been used in cross dressing shows to amaze many people. In the words of other contestants, "it's like landscape painting." She liked the idea, and before the performance, she joked to the people around her: "later, you can see what medicine I sell in the gourd."

He Guofeng's fetters, like a clue, run through Lin Jiahui's life. In Yangzhou, wearing Hanfu is a very common thing. In primary school, when he participated in guzheng competition and performance, his parents selected Han clothes for Lin. She summed up this "unconscious" experience of entering the pit as "vertical entry". However, she really realized that she liked Hanfu. After going to junior high school, Lin Jiahui accompanied her classmates to an exhibition. Wearing Hanfu, she did not expect to attract so many eyeballs. At that time, a girl who added QQ friends at that time has become her fan, "I didn't expect you were still playing national style," the other side said in a private message on Weibo

With a good-looking Hanfu, she needs corresponding accessories. At the age when she can reward her parents for her good grades, what she wants most is a set of tools for making hairpins. After the college entrance examination, Lin Jiahui went to a grandfather she knew at home to learn the folk traditional handicraft production of "tongcaohua". Although her energy could not be fully invested here because of her work and other reasons, she could not meet the standard of "inheritor of intangible cultural heritage". However, Lin Jiahui would visit her grandfather when she had time, and now she was also making accessories for Hanfu such as hairpins.

"When I learned that Hanfu, Guofeng and other cultures are not so common in other places as Yangzhou, I naturally have a sense of mission and want to introduce it to you more - but I don't have a sense of superiority. I feel like a promoter. I'm a fan like everyone else, but you will naturally be Amway because you like it." Lin Jiahui said.

The national culture is becoming more and more popular. When she went to school, she would join the Hanfu society. Now, she finds more and more programs, whether it's music or other programs, including "this! It's the trend. They all have the content of promoting Chinese style. Many foreign countries, such as electronic elements, also have one or two stages to do national style.

"I have been involved in all circles. The national style is more life-oriented for me, and it is common in people's life. For example, I met a" same Robe "when I was wearing a Hanfu. Maybe the other party wore it for the first time today, but it was not in the Hanfu circle. Then we can also communicate - you just need to like it." Lin Jiahui said, "I think this is the trend, which can be transformed into the driving force of your life, into the enthusiasm and spiritual power of your life."

"When I was a child, I didn't listen to my family's advice. I felt that the things I contacted every day and passed down from my ancestors were very common. Only when I came to the society did I find that this was the real treasure."

  　　 "Everyone has a trendy side"

Zhao yieucalyptus, who is 182 in height, has a clean and elegant face, and her model background makes her very suitable for national dress up. In this! It was the first time that he made his debut in the fashion, and he soon got the title of "national style and beautiful youth".

Zhao yieucalyptus first contact with the national wind circle, is in the first time when advertising. At that time, "the overall modeling and planning are very national style, very aesthetic, the first contact felt very novel, was attracted by this style." Perhaps to be more accurate, Zhao yieucalyptus and national style are "mutually attractive".

Despite his cold appearance, Zhao yieucalyptus's real and humorous personality made him gain a lot of good feelings both inside and outside the program. Since the program was recorded, one of his great achievements is that he has made some good friends and felt the warmth of helping each other in the competition system.

Zhao Yian quoted "this! It is the idea of "thousands of people, thousands of tides" to describe the attitude of partners towards the trend. He thinks that "everyone has his own side of the trend".

"What I learned most from this program is to stick to myself. The trend really needs to be respected from my heart." Zhao yieucalyptus said, "do less addition, more subtraction. The trend should start from itself, use some pieces to match with yourself, highlight the personal attitude, and can not be worn to cover up the light and lose yourself. "

However, compared with self-expression, Zhao also cares about most people's attitude towards national style. At least in the current public impression, the national style clothing is not suitable for daily life, which is also the biggest resistance to the promotion of Hanfu and the appearance of national style. Even in the National Climate circle, this situation has changed a lot, but the public perception is not obvious.

"This! In is the trend, Zhao yieucalyptus once put on the national style clothes which was suddenly designed by Zhang, a "trend booster officer". He could not hide his love. "His clothes let me see the collision between the national style and the modern style, and they were very comfortable to integrate into the normal life." This is also the original intention of his coming to this program, "I want you to see that there are many new styles of fashion combined with daily national style, and you can try them in your life. We hope to bring the integration of national style and modern elements to the public through our own small power. "

　　 "The whole world is helping me when I make Chinese dresses into fashion."

Received "this! After the invitation of fashion, Zhang suddenly wanted to be a contestant at first because he could "keep making clothes for everyone to see". But on second thought, if you can use your influence in the industry to let more Chinese style players be seen, it will be more meaningful. So he accepted the identity of "tide booster officer".

The theme of the fourth issue is "cross-border national style". The "cyberpunk" group, which takes the lead in the stage, combines the ancient with the future. In order to interpret the identity of future special police and royal guards, Helian imitates the totem of official clothes with pipes to create the feeling of mechanical dragon. The hair style is inspired by the ancient men's hair bun, and the sense of future technology is enhanced with chips. In addition, traditional objects such as power fence and walk out have also been modernized. In his comments, Zhang suddenly not only analyzed and affirmed the design itself, but also believed that "the real harvest" was that the players understood and learned the Hanfu, "I think this is also the significance of this competition and program.".

His love for national style is hard to hide. Like the name of "Zhang sudden", it is a very "sudden" decision to choose to switch to national style clothing. At that time, a museum in Liaoning Province exhibited a batch of embroidery from the Qing Dynasty. Zhang suddenly saw the fashion and high-level sense in those ancient pieces. It turns out that fashion design is not necessarily the best in foreign countries, but there are such good things in China. He had a new direction in his exploration of the clothing industry. He learned to print, make and embroider from scratch. At that time, the national style clothing market was not mature and the prospect was unpredictable. However, with the completion of each piece of finished products, his reputation gradually rose, and he and his brand began to represent China to participate in Sino Japanese exchanges, Sino French exchanges, etc.

"When I started to do Chinese style, the whole world stopped me. When I made Chinese dress into fashion, I felt that the whole world was helping me... In the case of genuine originality, as a Chinese designer going abroad, our culture must have given me great confidence." He sighed.

When it comes to why Chinese style is also popular with foreigners, Zhang suddenly said, "first of all, it's because of beauty. Second, it's because culture can bring confidence. Chinese culture will tell you that it is grand, exquisite and inclusive. I want to pass on Chinese culture to foreign countries. Then people will feel the culture when they put it on. "

Times have changed. In his opinion, for young people, wearing Chinese style is not a symbol of old-fashioned, but a symbol of personality. He quoted "Zuozhuan" to explain that "the beauty of clothing is called China, and the great reason of etiquette is called Summer". Only when all the clothes are good-looking, but also have the etiquette, as well as the trend and innovation of young people, can they be called the national style of the new era.