This year is the first year for China to implement the "14th five year plan". In the critical stage of economic and social development, formal dress, as a product of high economic and social development, has attracted more and more attention in social activities. Formal dress design is a combination of symbolism, functionality, fashion and practicality. In addition to realizing the practical function and beauty of general clothing, it also has the important characteristics of showing team spirit and inheriting ideas. It is a silent letter of introduction for enterprises and individuals, and also the embodiment of people-oriented concept and social civilization.
People's demand for formal dress is not only to pay attention to its business and practicality, but also to its culture. The homogenization of formal clothes can no longer meet the personalized needs of consumers and organizations, and has become a bottleneck that everyone wants to break through.
Facing the new situation and challenges, in order to enrich the industrial chain structure, accelerate the construction of new development pattern of the formal clothing industry and train a new generation of young designers in China, Shandong Nanshan Zhishang Technology Co., Ltd. will jointly launch Nanshan Zhishang Cup China formal design competition jointly with the Chinese Association of fashion designers. A press conference on the launch of the competition will be held in Beijing in the near future. With the theme of "multi dimensional integration of fashion, creativity, technology and originality", this competition aims to explore the cultural height of formal dress design and build a stage for Chinese young fashion designers to show their dreams and go to the international market.
Top worsted fabric helps
Continue to build event IP
Nanshan Zhishang cup · China dress design competition is planned to be held for ten years, once a year. It will continue to build the IP of China dress design competition, and contribute to the development of Chinese young fashion designers on the international stage.
As one of the organizers of the competition, Nanshan Zhishang is one of the few integrated companies of wool textile and clothing industry chain in the world, with a complete wool textile clothing industry chain from wool to ready-made clothing. In 2008, the R & D center was set up in Milan, Italy. Over the years, great achievements have been made in fabric trend research and Italian clothing technology research.
Based on Nanshan Group's strong industrial strength, the competition as the starting point, the integration of creativity and technology, enabling new changes in the dress industry, and promoting the "cocoon breaking into butterfly" of the textile industry. At the same time, the competition aims to attract and cultivate top dressing design talents, tap the creative potential of the industry and find new forces of fashion design. In terms of further "creative incubation", Nanshan Zhishang will rely on the advantages of global vision and listed enterprises, give full play to resources, help design talents achieve employment, entrepreneurship, innovation and landing incubation of design results, actively promote the innovation and development of formal dress design industry, and cultivate more and more world-class design talents. In addition, "Nanshan Zhishang cup · China dress design competition" has the dual attributes of "change" and "eternity", and will persistently explore the fashion development path of China's formal wear industry at the frequency of once a year.
It can be seen that Nanshan wisdom still takes "incubating creativity" and "responsible development" as the goal, pays attention to creating "brand cultural competitiveness" and "Social Responsibility competitiveness" of the competition, brings new examples and new models for the industry to learn from and promote, and shows the responsible fashion pioneer image to the world.
All round upgrading of competition system
New changes of enabling formal wear industry
There will be one competition system, two competitions and N events in this competition. The competition system will be upgraded in an all-round way with various highlights. Through a series of collection, selection, selection, selection and award awarding activities, the competition will select the dress design talents who truly represent the peak level of China's original strength; And it will be gathered into a national "soft power" to enhance the strength of Chinese formal dress design and promote the comprehensive innovation and progress of fashion industry.
One competition system, that is, the "unveiling and leading" mechanism of the competition was launched for the first time. Shandong Nanshan Zhishang Technology Co., Ltd. and China Fashion Designers Association put forward formal dress design requirements in advance. Designers can "unveil" if they want to participate, and carry out directional design according to the collection standards“ "Unveiling and leading" embraces the interested, capable and creative dress design talents with an open attitude, which reflects the broad mind of "heroes do not ask where they come from" and conveys the mining guidance of "not sticking to one style and lowering talents".
Two events, namely men's and women's wear, are held in parallel. The entries of the two major competitions will be creative designed around the theme of "extraordinary wisdom and fashionable chain", and the most creative person of formal dress design will be determined finally. N events refer to the professional wind collection activities such as visiting and docking in Nanshan Zhishang by organizing designers to go deep into Nanshan Zhishang during the competition. By investigating the operation mode of Nanshan Zhishang intelligent manufacturing, we can understand the high quality performance of worsted fabrics and inspire designers' creative thinking. In addition, during the competition, we will visit the design studios of professional colleges and universities exclusively to experience the latest creative energy and design precipitation.
In short, from concept strengthening to strategic planning, from industrial layout to scientific research, Nanshan Zhishang will inject creative vitality into formal design from the source. In today's full of opportunities and challenges, business + fashion of formal dress design is no longer an armchair and wonderful idea. The press conference of Nanshan Zhishang cup · China dress design competition is about to open in Beijing. The theme of the competition and the requirements for soliciting contributions will be released in the press conference. Please pay close attention to the public accounts of China Fashion Designers Association, Shandong Nanshan Zhishang Technology Co., Ltd., and fashion designer magazine for relevant information of the competition.
Support Chinese design, the first Nanshan Zhishang cup · China dress design competition, waiting for everyone with ideas, creativity and strength to fight for your dream!