6 Months, 500 Million Sales, Jimo Clothing Market, "Cloud Merchant Fire"

Since the outbreak of the Jimo clothing market in Jimo District of Qingdao Province, the sales have been cold, but the market turnover has not gone down. Why?

"After the outbreak, our whole company was in a panic because the spring money was ready last year, and we wanted to work hard for a year this year, but we had no strength to catch up with the epidemic. Looking at the new warehouse full of money, we worry that we can't sleep all night. " Du family boss Liu Airong said.

Liu Airong is also worried about the common problems of all businesses. Looking for a new way out, the Jimo market supervision and Management Bureau, the international trade city and the market management side, advocate the owners to try "cloud" to resume work and direct sale.

But merchants who have not done live broadcast are not so easy to get started. Liu Airong said: "across the screen, we can't guess what the customers really want. At the beginning, we had very few fans, and few people saw it, let alone order." Understand the confusion of everyone, the international trade city again shot, let Jimo local net red and business households docking, training, after training, the problem is solved. After training, Liu Airong's online shop gradually gained popularity.

"Now we live at least two times a day. The number of sales per day can basically reach about 1000, and sales are quite high, reaching around one hundred thousand. We are not only selling all the spring money that we made before, but we have sold out some stocks in the past two years. " Liu Airong said.

Traffic and sales came up, complaints and reports also came up. One day in May, Liu Airong found the staff of the International Trade City, showing her staff and consumers a chat record. The content is basically that she used banned words in the shop to publicize the commodities, or compensated the consumers, or the consumers would have to complain and give her a report. The staff read the contents and Liu Airong's online shop publicity, conscientiously explained for Liu Airong, listened to the staff's words, Liu Airong said that it would immediately rectify and standardize propaganda, and also earnestly hope that law enforcement officers can regularly give professional guidance to policies and regulations. In this way, every time there are some uncertain publicity words or whether trademarks involve infringement, Dujia clothing stores will go to the Institute to inquire in detail, and law enforcement officers will go to the store to send the law. The online operation of Du family is not only more and more standardized, but sales are also rising steadily.

The successful example of Dujia makes the staff of the international trade city think a lot. Taking into account the impact of the current real economy on the epidemic, we will help enterprises develop the market more fully and actively help the market operators to develop their business. The international business city has introduced the Taobao live broadcasting service center, the public broadcasting base, with more than 20 anchor hosts, a 24 hour business system, a live room for fine decoration, and a supply of more than 100 manufacturers, including brand agents and capital support for goods. Helping to connect several relatively large independent brands in the market, and do a good job of docking with the live base in detail in terms of product types, price concessions, product popularity promotion and so on, which need to be provided by the brand live platform. In addition to the live broadcast at the live broadcast base, the international trade city has actively encouraged the support households to sell through the live broadcast platform in the market, and the joint market service center has set up the office of the shaking platform investment office in the market, and has set up an e-commerce sales platform for the businesses. After the early promotion work, various shops have set up the direct seeding rack, the clothing market electricity supplier sells the business household to surpass three thousand households, only in the first half year the online sales volume amounts to 500 million yuan. In the first half of this year, the total sales volume of the root clothing chain store was more than 20 million yuan, and the sales volume of Dujia clothing store was more than one thousand yuan, and the turnover was far beyond the single entity management mode.