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Dior Saddle Bag For Design Patent
Last month, Dior submitted an application for trademark design of the saddle bag to the United States Patent and Trademark Office. It is understood that Dior saddle bag first appeared 20 years ago and was launched by designer John Galliano. The spring and summer fashion show in 2000 triggered consumer concerns, and became a fast selling handbag after the listing, which directly promoted the Dior revenue boom.
(official website screenshot)
Until 2018, the Dior creative director redesigns the handbag to the market. By introducing the "CD" logo strap design, the product's identification is further improved. It can be said that the Dior saddle bag represents the brand's status in the minds of consumers.
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