Under The Shadow Of "Black Swan", China'S Retail Sales Of Men'S Clothing Are Hard To Sell.

The baptism of the "black swan" has drenched a lot of physical retail businesses, either fast fashion or mainland Chinese brands. During this critical period, the retail sales of the "LILANZ" products of the representative leading enterprises of Fujian menswear in the first quarter (at retail price) fell by 40%-45% compared with the same period in 2019.

The impact of the outbreak on the retail industry is heavy and tragic. Despite the strong retail performance of China in January, the total retail sales in the first quarter are expected to fall by more than 40% over the same period. However, China also expresses that retail performance data do not directly constitute or represent the overall income or financial performance of the group.

In 1987, Li Lang (China) Limited was established. After more than 30 years of exploration and development, Li Lang has become a national famous menswear brand with design, research and development, production and marketing. In 2009, Li Lang became the first Chinese men's clothing brand to visit Hong Kong stocks and opened the curtain of capital upgrading of China's men's wear brand. In 2019, its brand revenue was 3 billion 660 million, and its terminal stores reached 2815, all over the country.

From the "business casual" in China to the trend of today's men's clothing, Li Lang has always been on the road of innovation and upgrading, striving to provide consumers with the most quality products, design sense, fashion sense and cost-effective products.

In order to cope with the epidemic, China has taken several measures: first, to provide sales discount subsidies to promote the discount sale in spring, and the two is to reduce the production in autumn this year in order to meet the needs of the channel inventory digestion in the spring. In the autumn of 2020, the order will begin to reduce the predetermined proportion.

We should actively develop strategies for online, cautious improvement, and optimal inventory control. China is forecasting a significant increase in the proportion of electricity providers to new retailers, and online business will grow by 100%.

China will expand its offline businesses, close down some weaker competitive street stores, offer shopping centers with high quality locations, and increase the number of outlets in the main series of distributors. It is expected that the number of stores will be unchanged from 2019. In addition, the company will open more than 100 outlets to clean up inventory in time.

According to the financial report, in 2019, China achieved 3 billion 658 million yuan in business income, an increase of 15.5% over the same period last year, with an annual profit of 812 million yuan, an increase of 8.1% over the same period last year. As of December 31, 2019, the number of shops in China has reached 2815, of which 290 are the number of light business series stores.