"Design + Internet" Tile Design With Original Design.

"This report contains high gold content, which involves 2021 spring and summer women's clothing, men's printing trend, swimwear printing trend and so on." A few days ago, Li Chunfang, general manager of Zhejiang tile culture creative Co., Ltd., in a tile design garden of China Textile mansion, told reporters that a newly released first quarter market analysis report was made for designers and VIP customers. According to the sales data of the platform and the popular trends at home and abroad, the analysis was summed up to achieve efficient matching between supply and demand sides.

In recent years, the creative design industry in our region has been developing vigorously, and the textile capital of Keqiao is gradually building an increasingly rich fashion and creative industry ecosystem. Among them, "tile column" is one of the main force. Tile fence is the first and largest printing design service Internet platform in China. It connects the design resources and industry needs with the Internet. It has established a "design + Internet" online creation space, which has gathered more than 7000 designers and nearly 80 thousand registered users both at home and abroad.

"March and April was originally the peak season for traditional flower pattern development, but now it seems that demand is insufficient. From the supply side, our designer registration volume is 4 times that of the same period last year, and the volume of customer registration is 2 times that of last year. However, the global spread of the epidemic has led to shrinking demand and decreasing volume. Li Chunfang analyzed.

How to turn crisis into opportunity? "Tile hurdle" makes full use of online platform, develops online design, online training, online transactions and other modes, uses online drawing trade fairs, short videos, video live broadcast, etc. to achieve interaction with designers and customers, and also sends flowers accurately according to customer needs to enhance customer experience. "It has been very effective to organize an online draft trade fair, with thousands of designers participating in the exhibition, showing nearly 10000 flower types and facilitated multiple orders." Li Chunfang said that in order to make the designers of the platform designers serve more clothing brands, they also cooperated with Jingdong apparel department in the apparel supply chain.

As a leader in the fashion industry in our district, "tile hurdle" is dedicated to being strong and big like step-by-step fish. Since the establishment of the tile fence network in 2012, following the development trend of "digital printing, Internet technology and sharing economy", the whole life cycle digitalization, online, intellectualization and integration of textile fabric pattern design, storage, transaction and copyright registration have been realized. Over the years, relying on the advantages of Keqiao's textile industry cluster, "tile column" has written a brilliant piece of "cloth", so that the original flower design can promote the fashion industry.

"Next, we will speed up the layout of the online digital park, open up the whole industry chain from creative design to printing processing, and help Keqiao create a new era of" international textile capital ". Li Chunfang confidently said that the future "tile column" will rely on online and offline platforms to further enable original design to empower the fashion industry.