May 1, The United States Small Program Live Together, CCTV Boys Four People Carry Over 500 Million

Recently, CCTV hosts Kang Hui, Sa Beining, Zhu Guangquan and Nigel Maiti, who were praised by netizens as "CCTV boys", did not fit in for the first time. In addition to CCTV news broadcast channels, the activities of the brand Fang Mei United States, the main "beauty shop" small program live broadcast, through the pre live booking, community operation, friends circle advertising and other ways three hours harvest 1 million 780 thousand watch.

In the direct seeding process, the "beauty store" applet has promoted 38 kinds of domestic and international brand appliances and consumer electronics products, as well as hot products such as net red small household appliances, so as to stimulate users to buy with super low price incentives. Under the guidance of "CCTV boys", the sales volume on the live TV screen has skyrocketed, and finally the total sales volume of this activity reaches 528 million 600 thousand yuan.

Prior to this, in order to support Hubei's economy, CCTV news has organized two activities of live direct delivery with the participation of the host, "placing orders for Hubei". Among them, the "little Zhu Peiqi" combination (Zhu Guangquan and Li Jiaqi) took 40 million of the goods and could not stop the order combination (Ouyang Xiadan and Wong Cho Lam) carrying 61 million of the goods. CCTV hosts showed their credibility and personal charm with their national character. Strong cargo carrying capacity.

Since the outbreak of the outbreak, the rise of the "home economy" has further promoted the online consumption of live goods and social marketing. The Ministry of Commerce's big data monitoring showed that in the first quarter, there were more than 4 million live broadcast businesses, and household items, Kitchenware and fitness equipment were favored by consumers. Sales grew by more than 40% over the same period. Gome, as a benchmarking enterprise in the home appliance retail chain industry, is also actively adjusting its business ideas through small program live broadcast, so as to better serve users. Wang Junzhou, President of Gome retail, said that such a large volume of live broadcast has contributed to the 160 thousand community and 50 million private users in Gome.

Small program live broadcast is an official business tool provided by WeChat. Businesses can realize the closed loop of user interaction and merchandise sales through small program live broadcast, and seamlessly connect with the community operation of WeChat ecosystem to form stable private area traffic. During the epidemic, tens of thousands of merchants have opened a small program live broadcast.