Shenzhen Costumes Fashion Creates Personality Charm With Fashion

Shenzhen costumes fashion creates personality charm with fashion

Do not drift with the tide, do not be bound by fashion, you decide what kind of person you want to be, what kind of clothes you wear, and how to choose your lifestyle. In Shenzhen, you can create personality with fashion.

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Some people are faced with difficulties, unwilling to make progress and give in to the harsh environment. They may have temporary comfort and tranquility, but at the expense of their personality, and others choose to escape. They hide in their own space to escape difficulties, may have a peaceful life, but never fly personality; but in this society, there must be a group of people who are unwilling to be mediocre. They do not want to be quiet and nameless. They try to change the environment around them, and finally make the whole environment full of charm because of their distinct personality. The mission of Shenzhen's songs is to create personality charm with fashion, which is destined for the mission of the company.

 

Shenzhen's Limited by Share Ltd has been focusing on the development and operation of high fashion brands since its establishment in 1999. In April 22, 2015, SH.603808 officially listed on the Shanghai securities exchange. After the listing, the company continuously carries out the integration and integration of the global high quality brand resources, and layout the future development of the group with a more internationalized vision and thinking. At present, the company has independent Chinese high fashion brand ELLASSAY, and has acquired and operates the French designer brand IRO in the whole world. Through the form of merger or joint venture, it operates the American light luxury brand EDHARDY, Belgian designer brand JEANPAULKNOTT in the Greater China region, and operates the German senior women's clothing brand LAUR L and the American designer brand VIVIENNETAM in mainland China. The brand matrix covering many fields, such as fashion, tide brand, light luxury and high definition, has been formed, covering different market segments. At the same time, the company based on the 100 Chai electricity providers, to achieve the improvement of online capabilities, and actively explore new retail areas, to provide consumers with online and offline full channel services and digital consumer experience.

In March 2009, the strategic alliance between gleth and Carlyle investment group was established. The Carlyle fund injected 150 million yuan to gleth and provided support for song's resources, management, culture, brand value increment and marketing innovation, which accelerated the pace of the promotion of gleth to Chinese fashion collar brand. For a long time, gleth insisted on elegant style, perfect quality and detail requirements of first-line brand. After years of market discipline, he formed a unique brand culture. We hope to become an excellent brand in the fashion industry and continuously enhance its domestic and international influence. Together with the China Fashion Color Association, we believe that with the impetus of color, we will be able to truly achieve the leap of brand and realize the overcoming of international and high-end fashion brands.

The fashion may fade away with time, but the honor of the enterprise will become more brilliant with the deposition of time. As the vice president of the China clothing association and the only Chinese women's clothing color research and development base authorized by the China Fashion Color Association, the company will be selected as the brand of "2005 Chinese female consumers' most satisfied brand" in 2005. The opening ceremony of the 2006 Shanghai Fashion Week Opening Ceremony and the 2008 China International Clothing and Accessories Fair (CHIC) were launched in succession. Such as the "Oscar", the Chinese clothing brand annual style award, the national excellent foreign investment double excellence enterprise award, the famous trademark of Guangdong, the famous brand product of Guangdong, the ten fashionable and innovative brand of Asia, and so on, in 2013, it was once again awarded the value award of the Chinese clothing brand annual award. In August 2019, "Shenzhen business 40 years" was selected. In November 2019, it was awarded the "ten outstanding leading brands". In November 2019, it was awarded the "2019 China clothing Bidding Procurement Evaluation and promotion activities" sponsored by the national bidding and supply chain brand promotion platform, and won the "2019 Chinese administrative professional wear ten brand" award.

Actively positioning and hiring famous craftsmen

The real charm of subdue people comes from extraordinary talent and noble personality.

ELLASSAY (Ge Lisi) has always followed the "fashion and elegance" design elements as the brand characteristics, targeting the middle-class women who are 25-40 years old with high income, elegant, fashionable, refined and mature. Since its establishment in Shenzhen in 1996, as of September 2019, it has opened 592 stores in large and medium-sized cities nationwide, covering 30 provinces, autonomous regions and municipalities directly under the central government, and more than 170 core business circles. According to the statistics of the China National Business Information Center, in 2010, 2011 and 2012, the market share of "ELLASSAY" brand was eighth, seventh and sixth respectively. The annual growth rate of 25% ~ 30% increased steadily, until April 2019, ranking the first place in the same market share in 2018.

After identifying their own position, the role of famous craftsmen is particularly important. Since 2004, he has hired international fashion designer, Mr. JEANPAULKNOTT, the former senior clothing research director of Saint Roland, France as a brand design consultant to help enhance the quality and brand image of the Italy design team. He has successively invited outstanding design consultants from Italy, Korea and China to provide diversified design references for her. In September 2013, as a brand of Chinese women's clothing in New York fashion week, it brought the international fashion which is truly made in China to the world.

Developing art and public welfare

Life is complex, no duplication, no two people's life track is the same, and the charm of actors is that they can experience different life in a limited time, while the charm of song lies in being an enterprise while also undertaking the corner of art booster.

He has been invited to the fashion show in New York fashion week for many times to open up the international journey with confidence and interpret the Chinese elegance of "ComefromChina". At the same time, it also brings different fashion experiences to the city of art, Milan and people from all over the world who love fashion and art. ELLASSAY (Ge Lisi) releases every time is a fashion and art fusion journey. At the same time, as the DNA engraved in the brand marrow, the design team can always interpret the new inspiration from the fashion perspective from the masterpieces of different ages. Under the naming of the "artistic journey", with light colored soft colors as the main feature, supplemented by the blending of technology fabrics and leather, colliding with the penetrating texture, and in the bold and retractable profile structure and the resulting natural and dynamic trends, this series is self-evident as a fashion week in Milan.

ELLASSAY (2011) founded the Shenzhen Charity Society A kind of The aim of the fund is to develop public welfare undertakings, carry out cultural and artistic exchanges in various fields, promote and promote the development of public welfare undertakings, and train artistic talents, excavate and subsidized young and young artists with artistic talents, and provide a sustainable development platform for public welfare. The public fund of the Song Arts Fund will be invested 3 million in the first phase. After that, all kinds of art activities such as cross border activities and art competitions will be held regularly. The proceeds will also be invested in the fund for the promotion of Arts public welfare activities. The art public welfare fund of glas has focused its attention on cultural exchanges and charitable activities in various fields of art. Through funding artists' artistic creation, they donated and built art related equipment or places, excavating and cultivating artistic talents, and promoting the development of art.

 

Focus on brand professional clothing

Brand includes the reputation of the company accumulated over the years, and it is a huge intangible asset. From the beginning of his creation, he has always portray his brand image as his duty. ELLASSAY (Ge Lisi) set up a professional clothing group buying center, adhering to the brand of high-end, fashion style, adhere to the perfect quality and first-line brand details. We always emphasize professionalism, focus and meticulous management, pay attention to design and quality, and strive to promote connotative development.

 

Before the song's brand has always been dominated by women's clothing, but in recent years, it is easy to see from the acquisition of brands that men's clothing has also occupied the important position of her. In terms of professional wear, we have gradually introduced professional men's wear equipment, men's wear designers, planner and tailor's professional technical talents from the beginning of the single professional women's wear. We have developed a series of high-end men's business clothing belonging to the song's own brand. Careful selection, tailor-made tailoring, exquisite workmanship, exquisite workmanship, excellent quality and perfect after-sale service are the goals we have long pursued. "No best, only better"! At present, the professionalism and aesthetic taste of the new fashion has gradually emerged in similar enterprises, not just because of its own excellence. It is because the process of getting close to perfection is convincing again and again.

After years of market discipline and steady progress, song has formed a unique brand culture. We look forward to being an excellent brand in the field of professional wear. Clothing is a kind of self expression. Fashionable clothing represents our personality and represents our charm. It involves banking, securities, funds and other financial systems. Petroleum, electricity and other energy systems, mobile communications and telecommunications systems, aviation, education, government agencies and other fields, portraying the image of their employees and displaying their corporate demeanor! And we have been well received by our customers. We look forward to working with more industries. For all sectors of the elite to create different personalized image to contribute to a force!