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Nike Opens Olympic Year Marketing And Releases Series Products Of Tokyo Olympic Games

2020/2/7 11:05:00 2

Nike

In February 6th, Nike Group officially released a series of core products for Tokyo Olympic Games, including running shoes, basketball shoes and clothing products to help athletes improve athletic performance.

It is reported that Nike will launch the first series of new products for sustainable use of environmentally friendly materials for all athletes.

In fact, since the world athletic association has put various restrictions on the running shoes used in high level events, the trend of Nike's Vaporfly series and other products has also attracted much attention.

For this, Nike has first demonstrated the innovative technologies behind these products, including NEXT% technology. Last October, when Erud Kipjoge broke the limit of the two hour marathon in Vienna, she was wearing the prototype of Nike Air Zoom Alphafly NEXT% running shoes. 2020 in the summer, Nike's new competition running shoes will be officially unveiled, carrying two new Nike Air Zoom air cushions, increasing foam, and adopting improved carbon fiber board and breathable upper, which will bring better shock relief to runners and further improve running efficiency.

In addition, at the Tokyo Olympic Games, Nike will introduce new products of sustainable environmental protection materials for athletes, which are made from factory waste and make better use of production waste. This is the first new product that Nike has introduced for sustainable use for all athletes. It includes Windrunner jacket made from recycled polyester fabric, trousers made of recycled nylon material and Nike Grind recycled rubber.

According to the plan, a series of new products released by Nike will be on shelves in spring and summer of 2020.

It is noteworthy that John Donaho, President and chief executive officer of Nike group, who took office in January this year, first launched the Chinese name in official news: Tang Ruoxiu, showing Nike's attention to the Chinese market.

Tang Ruoxiu said, "what we focus on is not just achievements, but the future of sports. In the Tokyo arena, we will use innovative technology to help elite athletes in the world challenge the new heights of sports. At the same time, taking into account the rapid changes in the global climate and environment, we will also bring real and effective solutions to the practical problems that athletes will face. "

In February 5th, Nike announced that about half of China's stores had been temporarily closed, and the remaining stores also shortened their business hours, and the traffic volume was lower than expected. Nike expects public health events to have a substantial impact on the operation of Greater China in the near future. CEO Tang Ruoxiu said, "we are concerned about the health and safety of our partners."

In the 2019 fiscal year, Nike's sales in China amounted to US $6 billion 200 million. In the past 2014-2019 years and five years, the share of Chinese market in Nike's total revenue has almost doubled. In addition to selling clothing in China, China's factories have produced about 23% of Nike brand footwear. The number of Nike brand clothing produced in China accounts for about 27% of the total number of enterprises in fiscal year 2019.

The 2020 quarter of fiscal year second showed that, thanks to strong sales in China, Nike's total revenue was $10 billion 330 million, an increase of 10.2% over the same period last year, and net profit of 1 billion 120 million US dollars, up 31.6% over the same period last year. In recent years, Nike has launched a number of digital products such as SNKRS App, Nike WeChat applet, and constantly expand the digital ecosystem in China. Last year, the launch of Nike App fully integrated Nike digital ecosystem and physical retail, and unlocked personalized experience for members.

The industry believes that in the context of half closed stores, Nike's growth in the Chinese market may depend more on the sale of digital ecology, and the launch of healthy and safe products will also help Nike get more passenger lines in the Olympic year through product innovation.

According to the plan, Nike announced in March this year, 2020 fiscal year third quarter earnings report to disclose the relevant circumstances.

Source: Beijing Commercial Daily, author: Lan Zhaohui

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