Dream Trip: IKALI 2019 Shanghai Fashion Week SS20 KIDS WEAR Is A Gorgeous Northern European End Myth.

Legend has it that in ancient and remote Nordic mysteries, the spirits of the gods, royal court and fog country guarded 3 parallel worlds. Seemingly irrelevant, but inextricably linked.

In the wilderness chasing, sleeping under the tree of the world, full of wisdom, good nature of the mysterious spirit, experience love and courage to baptism, grow colorful wings.

With the castle as the companion, the noble throne against the whirling figure, the ancient Ru Na stone inscription records the sacred blood of the royal family, and the "Royal movement" thus plays.

Dark night sighing, engraved eternal curse, the hour hourglass dominates the noble blood clan destiny, the final chapter of "phantom Carnival" ends with the Halloween twilight.

Inspired by the Nordic Swedish IKALI (Yi Jialin) brand, it is inspired by its high-end custom designer brand AMY product line team. It continues the Nordic fantasy style, giving every Cosplay game dress, dress dress with fresh life and rich cultural core with story and ingenuity, bringing Shanghai fashion week SS20 KIDS WEAR show - 2020 spring and summer new products. Dream trip -THE WONDERLAND:

This season's theme press conference will be divided into three chapters to integrate three different styles of product concept experience. It is a unique manifestation of "stage play" style. It is like the elfin tree that stretches the whole body's bright and warm tension, the bright visual tension under the contrast of strong colors, and the magic and dazzling personality that makes people memorable.

　　 Wei Theme concept

Through the three chapters, it presents the brand new product of the 2020 Spring Summer Games series.

The first chapter [Wizard of Oz] will lead the audience into the Secret Forest of the Nordic fairy tales.

The chapter "Royal movement" will give people a glimpse of the front dance, and experience the IKALI Princess series, the latest princess dress and the prince's dress.

The final chapter (phantom carnival) will immerse in the mysterious and magical Halloween carnival atmosphere, and enjoy the visual shock of the magic series.

　　 Wei Release highlights

63 sets of Chinese clothes are woven into fairy tale dreams. 19 pairs of Fairy Wings connect dreams and reality. Each garment is playing a unique personality role. The gleaming SWAROVSKI drill combines meticulous handwork and embroidery, court style graceful colors and dramatic postmodern shapes, and the contrast of aestheticism and fantasy style. It only presents magnificent, colorful and colorful game playing culture for the whole situation. This will be a collision between reality and dream, a fusion of eastern and Western cultures, and a visual feast that can not be missed.

　　 Wei Details show

The theme products of this exhibition show high quality and luxurious fabrics, which are built by experienced designers. Exquisite and meticulous bead decorations and style embroidery are all made by hand. The mixture of colors and colors of SWAROVSKI drones and all kinds of new fabric materials make each dress full of aura and unique.

Since the IKALI brand launched the "China Princess China Princess" series of high definition products in 2017, it has defined the core quality of the princess in the new era: it is highly independent and confident, but there is no lack of affinity and vigorous pursuit of dreams. The brand is deeply ploughing the Chinese market, and the concept of rich and diverse Chinese style and ethnic elements is brought to the ground and integrated into the design and R & D of its life suit. The consumer market, which pays attention to the quality of personality, has been well received.

As the world's leading Cosplay children's cultural and creative brand, the product concept of the 2020 spring and summer will return to its Nordic cultural origin, with all the spiritual and simple myths and cultural roots of all things, giving every product the cultural and experiential empowerment beyond the material itself. The three concepts of fantastic creatures, creation myths, and humanities essence will lead to a rich variety of cosplay game packages with new roles and experience stories. In today's constant attention to consumption upgrading market, we will show the brand's idea of opening, absorbing, merging and inclusiveness of multiculturalism, so as to introduce highly competitive innovative products.

IKALI brand, from the beginning of the concept of children's life game set, has always tried to highlight the lovely nature of children's role playing. IKALI hopes to create rich IP dress experience by representing the five letters of Innovative (Chuang Xinli), Kindly (affinity), Assuring (self confidence), Lively (Huo Yueli) and Imaginative (imagination). To create the core of novelty, beauty and dreams, we can achieve an interesting play experience and realize children's thirst for beautiful dreams.

At 17:00 p.m. on October 18, 2019, IKALI Shanghai fashion week SS20 KIDS WEAR big show "dream trip -THE WONDERLAND" the three chapter of beautiful curtain call, showing the combination of dream and real life game glamour. The secret of linking 3 parallel worlds in the Nordic mythological country is uncovered.