Taobao'S Online Search Engine Looks A Bit Like Micro-Blog'S Hot List.

Recently, micro-blog's major shareholder Taobao has also launched a hot search. It is in the gray scale test stage, and 50% users can see it. Click on the search box of Taobao homepage, you can see the hot search list. These Taobao hot searches seem to be artificial editing short topic sentences, not commodity keywords, though they are very similar to micro-blog's hot search mechanism, but not based on Taobao search keywords, for example, few users take the initiative to search for goods with the help of one of them. This entry is more frequent on the list of micro-blog stars.
36 krypton observation found that micro-blog and hot search new Taobao have wonderful linkage.
For example, the topic of "eating alone" is too fragrant. The topic was once ranked third on micro-blog and Taobao lists, and the word "recommendation" was followed. Taobao wants to promote the "one food" theme by promoting one person eating small household appliances, while micro-blog's topic echoes the consumption atmosphere. Taobao has already matured in the festival, and at the same time linked micro-blog and Taobao hot search. Obviously, there is another traffic entrance to create consumer demand.
Jay Chou ranked first in Taobao's hot list. Click to buy the same Jielun, the original album and the surrounding. Next, we should take "Jay Chou" as the key word to display the theme in Tmall, shop and Taobao experience. For example, Tmall will present Jay Chou's T-shirt and other commodities. The shop is Jielun's theme store. Taobao's experience is similar to the little red book sharing, covering users' nostalgia for Jay Chou, and related products to grow grass.
But not all hot searches can be found in Tmall, shop and Taobao experience. Wang Yibo and Xiao war's CP are the main fans. However, Taobao experience shows that "no relevant content has been found".
Taobao search results picture source: screenshots
That is to say, the efficiency of literature and art's search for topics and commodities should be improved.
As a result, a lot of hot search in the jump commodity and content search page, will be converted into a more clear keyword in the traditional Taobao search. For example, 36 krypton points out the influence of the most extensive cold air in the hot search list. It is not the weather broadcast, but the "new autumn clothes". The street fashion trend icon# will be shown as a "sports leisure sweater" search. Similarly, he wears the moon on his body and is a "Moon Necklace".
But this kind of misunderstanding is probably out of touch. Taobao may want to let consumers know that besides selling itself, there are other contents on Taobao.
The conventional Taobao search is instrumentalism, it is people looking for goods, often is the user directly search "jeans men" this kind of simple and clear commodity attribute word. While in search of goods, clever algorithm improves efficiency, but there are many rigid and narrowing, and recommends a pair of trousers repeatedly. One is based on active search, one is based on historical search, the premise is that users need to know what they want. But if consumers are too Buddhist, there is little interest in consumption.
In the past two years, the grass community represented by Xiao Hong book has provided a new train of thought. Goods can be aroused by Amway, and new consumption desire is constantly triggered. Taobao has been longing for the content community for a long time. In 2017, Ali invested $300 million in Xiao Hong's book. At the end of 2018, mobile phone Taobao started to access the small red book, and a specific product can see the comments of users. In addition, Taobao has accumulated a lot of content resources. If there are good products and wow videos, the introduction of the hot search mechanism can not only revitalize the existing content, but also provide an advertising access.
The strategy of missing anything is obvious in contrast to the hot search of Taobao and Xiao Hong. From the community to the electricity supplier Xiao Hong book, because the community is more mature, the little red book search will directly put on the commodity word, such as the suit matching, the small purple bottle essence, the thin leg socks and so on, but from the electricity supplier to the community Taobao, the more focuses on the hot search topic attribute. At 00:00 in September 19, 2019, after the update of Taobao's hot search list, Jay Chou ranked first in the 1990s.
Ma Yun believes that the electricity supplier has enriched the relationship between people. In 2018, Ma Yun said at the WTO forum in Geneva that 300 million active users were shopping on Taobao mobile every day, and there were more than 60 million users in the evening, especially female users. They spent three or four hours visiting Taobao, but they basically did not buy anything.
That is to say, Taobao has already had a large number of "base shopping" Taobao's customers who need to go. "Shopping" needs more content, and the connection between people is necessarily based on content, not just commodities. Although it can cultivate community atmosphere to a certain extent, Taobao needs to explore more about the content ecology of users' initiative to discuss, share and grow grass.