Levi 'S Has To Hold The Largest Retrospective Exhibition In Brand History In San Francisco.

The Contemporary Jewish Museum of San Francisco announced that it will hold a large-scale theme exhibition for the American leisure cowboy dress brand Levi Strauss & Co. (Levi's, hereinafter referred to as Levi s) and its founder American cowboy legend Levi Strauss.

The exhibition is entitled "Levi Strauss: A History of American Style", which will open in February 13, 2020 and last until August 9, 2020. This exhibition will show the life of Levi Strauss, the development track of Levi s brand, the birth of blue jeans, and its historical position in American fashion.

Jewish immigrants Levi Strauss is an outstanding businessman and philanthropist. His lifelong commitment to family and civic life is closely related to the development of San Francisco's cities. The exhibition will dig deep into the historical archives of Levi 's, past fashion and advertising materials, and show the story of the company from the early twentieth Century to the second half of twentieth Century. The Levi 's brand began in 1873, when it was in the height of the gold rush. Levi 's thinks gold workers, farmers and businessmen are famous for their durable clothing. After that, Levi Strauss also worked with tailor Jacob Davis to apply for a patent in the United States, putting metal rivets into male jeans jeans to improve durability. This is the origin of classic blue jeans.

At that time, Levi 's blue jeans left a deep impression as a cultural Manifesto and eternal fashion theme, which made the western spirit of the United States widely spread. Later, through film, television, music stage and street interpretation, Levi 's's classic costumes continue to evolve and inspire more and more people. Levi 's brand has defined a real, diligent and inclusive American way of self expression over three centuries.

Apart from the exhibits from other borrowers, the Levi s brand archive has personally provided more than 150 collections, the largest public exhibition ever held by the company.