The Second Italian Original Fashion Week Blooms In China And America

On September 6th -8, the YFBF9 and second original fashion week in Hangzhou's Italian original women's wear mansion were bloomed in the East Square of the building. The theme of this fashion week is "original trend and unbridled trend". On the basis of expressing originality, it highlights the brand pursuit of more unruly and sustainable classics, so as to show the fashion feast of "dynamic show + trend Exhibition".

Focusing on the feast of the tide, there are multiple highlights.

Since the opening of the evening of September 6th, this fashion week has become the focus of the attention of the fashion industry. There are the entrance gates of the brand logo, the red carpet welcoming footpaths lined with luminous balls, and the pavilion of the super large area intelligent control ice screen. There are many fashion celebrities, Internet Celebrities and street photographers gathered here.

During the period, the large screen, Italian style dress city, live webcast and other channels were broadcast live, so that more people could watch the fashion show.

At the same time, it has brought together all the authoritative media of China apparel network, Hua Yi net, fashion weekend, China fashion network, textile and clothing weekly, Sina fashion, Tencent Zhejiang fashion, Sohu website fashion, NetEase fashion, Phoenix fashion, today's headlines, Zhejiang TV and more than 30 authoritative media.

Italian business group IP image "Italy" was unveiled for the first time at the opening ceremony of the fashion week. It is reported that during the fashion week, there was also a theme art exhibition on the escalator beside the escalator on the 2-9 floor of France's original women's wear building.

As the high level performance platform of the original design force, the top ten fashion designers eventually produced by the first "Italian Cup" women's costume design contest were stunning in the evening of the opening ceremony. At the same time, they were awarded honorary medals and certificates. At this point, the three months' competition was successfully concluded.

Echoing the "ten best opening show", the outstanding students of Zhejiang Sci-Tech University presented the original fashion show at the closing ceremony of September 8th. They were colorful and impressions. They made the guests enjoy the design works with original personality and strong sense of the times, and saw the infinite potential of the original design for the new generation.

High level original aesthetics and 21 brand tension

The original designer, PH23& Cher, is the first fashion week to appear in the fashion week. With a simple, stylish and avant-garde design, it breaks through the conventional collocation, presenting a great opening ceremony with colorful and visual impact, which impressed the guests.

On the second day of the show, the 5 major brands were "lyric, fit, good, Olivia, seventeen Mo, and alternation". The new avant-garde autumn and winter series respectively deduces the multicultural blending collision, the Scotland classic grid's breaking cocoon new, the wild and wild leopard pattern pavement, the contour extension's changeable line......

Then, the "Dara rose" with romantic reappearance, the "walking hanger" that always adhered to the exclusive tonality, the "EAJAY dress circles" advocating subversive dressing change, the "SZS color" in nostalgia and contemporary inspiration.

Subsequently, "Yes joys, DTU, Ka Ting long, Risawa, Benny, Meika Mei Ka" came on stage in succession, each using the material that is good at creating unlimited possibilities to weave a fascinating dream.

On the last show day of this fashion week, 4 selected brands, including street queens, Shang Bei La, Fei Sheng Jia, cool rules, and so on, have integrated traditional clothing technology with modern simplicity. They are presenting new styles of women's clothing with 2019 styles.

And HERE BELLA and CELA in the closing ceremony hand in hand a grand show, a variety of personality style, fine cutting, in the light and shade of the stage, bring a fresh feast of aesthetics.

The three day show, 21 original women's wear brands brought 21 wonderful brand release shows, and received the attention of all media at the scene. The brand leaders interviewed at the scene, and shared the experience and harvest of participating in this fashion week.

In addition to 21 ginseng show brands, the original building 550 hall exhibition hall and the showroom preview hall, also for guests 360 degrees to show different styles, styles of fashion 2019 new original winter wear.

Three thousand one hundred and thirty-one

　　 Industry promotes each other to create opportunities for industrial development

The original Italian women's wear building has reached close cooperation with relevant industry, enterprises and institutions at home and abroad.

Participating in this fashion week, there are more than 40 overseas Chinese business groups, trade associations, professional colleges and friendship markets, such as the Sino French Clothing Industry Association, the Sino French Friendship Association, the Zhuzhou clothing brand association, the Hangzhou Fashion Designers Association, the Zhengzhou Design Association, the Zhejiang Sci-Tech University, Hangzhou St. Martin's clothing design institute, Shandong Qingdao Jimo clothing market, Zhengzhou World Trade Plaza, Zhengzhou Jin Rong commercial city, Zhengzhou grand view, Zhengzhou prosperity international dress city, and jinjinyi City clothing square.

He Jianxing, honorary president of the Sino French Clothing Industry Association, mentioned in his speech that the Italian original women's wear building is an important export platform for the original women's garments in China. It will play the advantages of the two platforms in parallel with the Italian law, and open up the Sino French trade channels of clothing, bringing the Italian brand and products to the international market.

In addition, the Italian style Entrepreneur Club and the Zhuzhou brand clothing Federation signed a strategic agreement at the opening ceremony. The two sides signed a new starting point for mutual cooperation and mutually beneficial development in the future.

Feng Hui, director of the Department of fashion and dress design department of the school of clothing, Zhejiang Sci-Tech University, also expressed his praise for the contribution made by the Italian platform to promote the new design force. He also had confidence in the innovation cooperation mechanism of "schools, enterprises and institutions". He will maintain close cooperation in the future and work hard for the training and development of clothing talents.

Developing "original" development and building "China Fashion" logo

Guo Furong, general manager of the Italian creative ladies' building, said at the opening ceremony that this fashion week is a fashion show that the creative culture and garment industry interweave on the occasion of the 1st Anniversary opening of the building. It fully extends the charm of the original women's clothing brand, and further extends the radiation force of the building in the fashion industry at home and abroad.

This fashion week not only shows the precise grasp of the fashion vision and trend of the building, but also allows the women's brand to be recognized by the industry, which is a strong voice of the original brand strength. On the closing ceremony, Fu Hongxia, deputy general manager of the Italian original women's wear building, emphasized the importance of insisting on originality and the key of the future building in the women's clothing industry. At the same time, it also invited more outstanding designers at home and abroad to build a new brand of original brand.

In fact, in the era of modern and pluralistic Oriental and Western tastes and tastes, the power of original brand is no longer so ordinary. As an enabler of the original women's clothing industry, the Italian original women's wear building will continue to shoulder the important task of promoting original design and guiding industrial upgrading, practicing the mission of promoting the development of China's original women's clothing, and striving for the Chinese fashion industry to move towards the international fashion heights.