Sydney Taobao Live The First Show, Can 61 Million Products Be Able To Go Beyond?

When hundreds of millions of fans of red people melt into the live broadcast of the electronic freight yard, how big the chemical reaction will be. In August 29th, the first live show of Taobao on the red Shirley Sydney vividly interpreted the problem.

That evening, Sydney sold 270 thousand pieces of Australian fair mask from Korea directly, and sold more than 5000 sets of 1899 yuan beauty instruments at a price. When the selling price of the sea cucumber sold at a price of more than 2500 yuan was taken away, the Taobao live small 2, who was accustomed to the big field, was excited to say to the little prince. There is also a super good moon cake.

At 2 in the morning of August 30th, the victory of the first show of the live broadcast of Sydney was finally fixed at 61 million yuan, which broke the record of the red tape with Taobao on the live broadcast again.

In 2019, the live broadcast not only became the standard of the electricity supplier, but also became an important access for the red people to realize their commercial value.

As we all know, most of the red people have their own shops, and have proved their commercial liquidity in the course of exploring commercialization in the past. But does it mean that they can also embody other commodities with their own products? To achieve the achievement of Sydney, can we rely solely on the influence of the fans of red people?

According to the list, Sydney's first live show has been prepared for a whole month. It has been preheated in many platforms, and its selection is extremely strict. Nearly 40 products have been selected from hundreds of products.

It can be said that the red man's influence superposed many factors to achieve such a success. Let's take a look at what Tips is worth listening to in the live broadcast of Sydney.

　 1, multi platform preheating, multi platform momentum.

829 before the first live show, the Sydney team launched live preheating on several platforms. Not only is Taobao's live broadcast platform preheated, but Sydney's own micro-blog sends more than 10 articles for planting grass.

One of the Japanese revival mask has already made more than 20 thousand comments in the early warm-up process. Such an early grass planting mode can only promote the explosion of single products. On the same day, sales of revival grass mask reached 550W.

The biggest feature of the first day of the live show is the live broadcast of Taobao live and live broadcast. The total number of two platforms is more than 100 million.

　 2, combined with its own positioning, precise selection.

A relatively obvious advantage is the high degree of trust and imitation effect of fans. In other words, fans are willing to buy the products that the favorite red man is using. On the same day, Sydney prepared the sea cucumbers that he had been eating, toothpaste that he had been using, and the shampoo of the overlord who saved the hair after birth.

Sharing beauty with fans is the daily routine of Sydney micro-blog. Beauty products are also very popular in Sydney. Estee Lauder DW foundation liquid sold 6500 bottles, Overlord shampoo sold 100 thousand bottles, and 18 thousand DPC air cushion, 20 thousand MAC lipstick blink.

　 3, the ultimate low price and welfare is still king.

Pet powder is known as the first live factor. In order to give fans a greater discount, the husband of the Sydney family subsidized the coupons of 100 yuan per person for fans. When the product sold 5000 pieces, it was equivalent to 500 thousand yuan. Such a pro test + pet powder behavior, in order to get fans recognition.

No one can casually succeed. Behind the night of 61 million yuan, what we saw was Sydney's preparatory and preheating, six hours of serious professional explanation, and even later interaction. After the live broadcast, fans on micro-blog soon dried out the products purchased during the night live, and received the praise from Sydney personally.

With the growing popularity of live streaming, more and more red people are starting to invest in the wave of live goods. In other words, if you want to test whether you are really red, why don't you feel it on the Taobao live platform?

In Momo, Zhang Mofan, Sydney... These famous red people have gone to the Amoy for the first time, and have reformed the achievements of the red men. The next record breaker is Zhang Da Yi. Author: Xu Lei