In The First Half Of 2019, Online Retail Sales Increased By 17.8% Over The Same Period Last Year.

In August 8th, the director of the Electronic Commerce Division introduced the development of China's online retail market in the first half of 2019. In the first half of this year, China's online retail market maintained rapid growth, and the national online retail sales reached 4 trillion and 820 billion yuan, an increase of 17.8% over the previous year, an increase of 2.5 percentage points over the first quarter. Among them, the online retail sales of physical commodities increased by 3 trillion and 820 billion yuan, an increase of 21.6%, accounting for 19.6% of the total retail sales of social consumer goods, an increase of 1.4 percentage points over the first quarter, and a 44.8% contribution to the zero growth rate of social consumption, an increase of 3.6 percentage points over the first quarter. Its role in stimulating demand potential and expanding domestic consumption has been increasing.

The official said that in the first half of the year, China's online retail market has the following characteristics:

First, the upgrading trend of consumption is obvious. According to the monitoring of business big data, the proportion of online retail B2C mode has been increasing. B2C retail sales accounted for 75.8% of the total retail sales in the country, up 4.1 percentage points from the same period last year. Sales of consumer goods such as cosmetics, smart homes, health products and other products increased rapidly, with a year-on-year growth rate of over 30%. More than 100 thousand the brand participated in the first "double goods online shopping festival", with sales volume of 77 billion yuan, an increase of over 32% over the same period. New products to accelerate the listing, the core brand of the main business platform, more than 80% released new products during the "618" this year, sales of more than one million pieces.

Two, there are differences in regional consumption hotspots. According to the monitoring of business data, the proportion of retail sales in the eastern, central, Western and northeast regions accounted for 83.2%, 9.6%, 5.9% and 1.3% in the first half of the year. The growth rate was 17.8%, 35.4%, 13.9% and 20.6% respectively. There are different consumption hotspots in different regions. Retail sales of fresh products, cosmetics and pet products in large cities have increased rapidly. Retail sales of clothing, automobile supplies and household appliances in small and medium-sized cities and rural areas have increased rapidly.

The three is the potential of rural electric business development. With the further development of digital village construction, e-commerce integrated demonstration in rural areas, and network poverty alleviation, the growth rate of rural online retail sales has been accelerating, and the effectiveness of e-commerce in helping the poor has emerged. According to the monitoring of business data, the rural retail sales in the first half of the year amounted to 777 billion 130 million yuan, an increase of 21% over the same period last year, and the growth rate was 3.2 percentage points higher than that of the whole country. The total retail sales of agricultural products in China amounted to 187 billion 360 million yuan, up 25.3% over the same period last year. The Ministry of Commerce has guided the China electricity supplier poverty alleviation alliance to actively promote the brand promotion of agricultural products, and has completed the certification training of "three products and one standard" for 464 agricultural products brand enterprises in poor areas, and 129 of them are being certified. The retail sales of the poverty-stricken counties amounted to 65 billion 980 million yuan, an increase of 18% over the same period last year.

Four, cross-border electricity providers maintain relatively fast growth. Business big data monitoring shows that in the first half of this year, the retail import volume of major cross-border e-commerce platforms grew by more than 20% over the same period last year. From the source of origin, imports from Japan, the United States and South Korea accounted for the top three, accounting for 19.1%, 13.9% and 10.7% respectively. Judging from the category, cosmetics, Cereals, Oils and foodstuffs and daily necessities account for the top three, accounting for 34.8%, 24.7% and 9.6% respectively.

The five is closer integration of electricity providers and entities. In the first half of the year, the integration of online and entity moved towards the direction of approaching consumers and improving operational efficiency. Many electronic business platforms have enhanced their openness and empowerment, laying emphasis on the layout of the market and integrating into the community ecology, achieving good results. The mode of social networking is more diversified, and the competition between community groups, acquaintances, shopping, live broadcasting, forums, short videos and other competitions is developing so as to fully meet the differentiated needs of consumers and promote the continuous release of consumption potential.