In The New Autumn, How Should Clothing Store Display Be Done?

Today, at the beginning of autumn, the weather becomes so obvious that you can feel the cool feeling immediately. I believe that everyone should have a new Autumn Festival at this time.

Concerned about Xiaobian's friends for a long time, they must remember that in the past, Xiaobian told you that in the season changing season, if the old goods in the store could not be sold, it could be appropriate to use the new goods to clean up some of the stock in the store.

A lot of stores went into the field and they were all the clothes of last season. They must remind everyone: abusing new products and fighting fires will create a vicious circle.

Think of it. Whenever you go in a store, you can see a lot of familiar secondhand goods. As time passes, the impression that you have on your shop is that there is nothing new in this store.

The direct camp will affect your entry rate, so it will be useless for you to go any further. In the new autumn, how should clothing store display be done?

　 One

Understand the characteristics of the new season.

For every thing we do, we all need to know what the principles behind this matter are, so before we talk about how to do the display in store, it is more important to understand the characteristics of seasonal products.

Generally speaking, in the new stage of the new season, there are two characteristics in the store:

1. new products and discounted goods coexist in the store.

2. the discount commodities in the seasonal merchandise period are divided into: the early stage, the middle stage, the end stage, and the intensity of different wave times and different discounts.

Two

Store layout should be counted.

Compared with the specific methodology, we need to have a global thinking. In this new season, we should adjust the layout of the store. In general, our new promotion will be accompanied by a discount sale.

It is most reasonable to arrange the display in the store according to the discount times. You can confirm the store layout according to the illustration below and do not sign the discount in the store.

Three

Store display, key planning

If we do a good job of layout, we will implement it from the inside of the store. One of the three most important areas from the store: the window, the middle island and the side hang will give you some new ways to change the season.

What about the new window?

Window is the most important area for stores in the new stage. Directly affect the store entry rate during this period, we must work hard in the visual impact. One sister recommends from 3 angles:

1. eye-catching color:

Eye-catching color is the most easy way to attract customers' attention, and is also the easiest to operate. You can try to attract customers' attention by using a bright display window.

Moreover, using some special colors, it can also make gender orientation clear and easier to poke the needs of customers. For example, blue is often a symbol of male clothing area, and red often represents women's clothing area.

2. a clear poster display:

It is the use of striking colors to attract customers' attention. Although they are easy to use, they are not enough. In the new stage, stores need to tell customers in a more direct way.

　 3. highlight the sense of season:

The most important thing is to tell the customer to change the season. In the autumn, the new window can create a sense of season with fallen leaves and other props. If you don't know how to do it, the following pictures may help you find inspiration.

How do we do on the new island?

When customers are drawn into the shop with windows, they need to find ways to keep customers in the store and facilitate transactions. The following three methods are more immediate.

1. emphasizes the impact of the new information:

It's the same reason to use eye catching and POP as a window display. After customers enter the store, you also need to use eye color to combine POP to remind customers that the store is new.

　 2. again, emphasize the sense of season in Central Island:

Some customers enter the shop because the windows in autumn and winter stimulate demand, but if the seasonal sense is not obvious, even if they are attracted by the shop, it is useless to shop in the store. So you need to strengthen the seasonal feeling in the middle island area.

3., strengthen the scenario combination of Central Island:

While emphasizing the sense of season, we must also learn to create scenes. A complete clothing scene with seasonal attributes will stimulate the customers more intensely and promote the desire to buy more easily.

How do you do the hang up on the new stage?

Side hanging area is the most important transaction area in the store, but it is also the worst place to abuse new and old goods combination.

Some stores almost put all their summer clothes in the new autumn clothes, but in the two quarter, the colors are different. It is easy to look confused. Many of the shops that are displayed are mistaken for the discount area, and even the new products are not sold.

So what should we do in the display of the side hanging area during the new period?

Keep fresh:

In order to show that the products in the shop are brand new, one sister suggests setting up a brand new display area for new products so that customers will be attracted at the first time.

Of course, you will also encounter new quantities of goods in the store when it is not well controlled, especially when new products can not be put down, and two bars are not enough.

In this case, you can choose to display a brand new payment with one pole, and the rest of the new ones are not enough to display. You can choose some summer colors that are more harmonious.

As for how to display the new store in the new season, one elder sister has talked about it. In fact, most of the time, especially the brand shop, the new style is not controlled by ourselves, but even after a reasonable adjustment of the display, there will be more possibilities even if it is not so good.

In fact, it's like playing cards. You can't get a good hand every time. You can only win more if you try to win the ordinary cards or even bad cards.

Finally, I wish you all a good sale this fall!