Andrew Tmall Super Brand Day Conveys The Concept Of "Strong And Powerful".

In July 3rd, the X Tmall super brand day ended successfully. This time, Andrew x Tmall super brand day ushered in milestone figures: on the day of activity, turnover increased by 25 times compared with the same day last year, a 7 fold increase over June, and 200 thousand of new fans, of which 18 to 24 years old accounted for nearly 30% of young fans.

The success of the X Tmall super brand day ended, not only to increase sales of the Tmall brand on the Tmall platform, but also to further enhance the professional brand image of Andemar in the field of sports and fitness.

The first daily attendance of Tmall super brand day, Andrew opened the online and offline card training camp.

As a professional brand of the global sports fitness field born in the US in 1996, Andrea quickly rises with its comfortable and breathable tights. After being listed on the US stock exchange in 2005 and after achieving 26 consecutive quarters of quarterly revenue growth of over 20% over the past quarter of a year, Andemar officially entered the Chinese market in 2011 and opened an official flagship store in Tmall 3 years later.

Over the past 5 years, Andemar's performance in Tmall has improved remarkably. In 2018, Tmall's double 11 and Andrew's turnover were 100 million. This year's Tmall 618, Andemar once again won billions of dollars.

In order to bring more online increments, and let more young consumers of Tmall platform get to know the brand of Andrew brand, this Andrew has set up the experience link of the online training camp under the online card entry system on Tmall super brand day. Fans can win through the H5 online training camp interaction directly through the June 29th Andrea basketball Asia Tour Asia event, and have the opportunity to participate in the training experience activities of Beijing's Shanghai and other popular business circles.

In order to preheat the anmar Tmall super brand and to explain the joy of sports for the fans of the brand, in June 29th, the summit of Andemar's 2019 Asian Basketball axis began in Shanghai. The NBA stars who signed the brand signed Stephen Currie, Joel Nebid, Mohammed Bamba and Denis Smith together to show the charm of the movement to the young Chinese present.

On the day of the event in July 3rd, Tmall launched three new star footwear series Curry 6, ROCK and HOVR. Among them, Curry 6 basketball shoes with orange and purple colouring were first released in China and sold on Tmall alone, and sold out in seconds.

In the view of Ms. Mei Yuqing, managing director of Andrew China, Andrew Tmall super brand day provides rich brand of professional sports equipment for fans of brands. "This is Andemar's response to people's desire for health and pursuit of self transcendence."

"Strong you strong", Tmall Super Fans day helps brand new concept deeply rooted in people's hearts

The Chinese market is one of the important growth engines of Andrew brand. In 2015, Andemar, founder of Kevin Plank, proposed that in the next 5-10 years, China will become the focus of its entry into the market and strive to develop China into the second largest self market of Andemar.

In order to promote the goal of sustained high-speed growth of the brand, Andrew Tmall super brand day has passed the brand mission of "powerful and powerful" through the brand's many star athletes and new brand ambassador Yang, and further expanded the brand target group, attracting more young fans, female consumers and light sports groups.

With the help of the Tmall super brand day, Andemar and Ali's future diversified cooperation has provided more possibilities. On the Tmall super brand day, Andrea and Tmall outdoor sports ecology project, through the crowd tagging inside and outside the Department, to accurately love the sports activities of people who love, sports and basketball, guide these people to browse and purchase the shop on the day of the activity, then precipitate new customer information and carry out follow-up operations.

This Andrew x Tmall super brand day, through Tmall big data to strengthen the brand digital marketing capabilities, Tmall super brand day for Andrew brand to form a deep link with consumers. Through this concentrated activity, in July 3rd, this ritual day brought about a double outburst of sales volume and sales volume for the brand. And with unprecedented energy to touch and connect users, catalyzed the brand of the Andrew brand to bring consumers a new consumption experience.