SWAROVSKI WANDERLUST's Bright Stroll And Flash Exhibition Glittering Shenzhen One Square City

With more than 120 years of rich history and exquisite workmanship, and actively pursuing innovation, SWAROVSKI, the world's leading Seiko cutting crystal manufacturer, has always been committed to providing brilliant products for the global consumers and partners, and brighten the good life with excellent creativity and unlimited inspiration. In June 26th, SWAROVSKI Wanderlust stroll through the flash exhibition to showcase the fashionable and vibrant Shenzhen Yi Fang City. It showcases the brilliant works made by SWAROVSKI and more than 40 brands, demonstrating the strong creative inspiration and strong compatibility in cross-border cooperation. The scene is more integrated into the most interesting and interactive way nowadays, creating a dreamlike immersive "crystal" tour for visitors.

On the night of the opening of the exhibition, SWAROVSKI invited young actor Wang Hedi and the singer, Zhou Rui, to come to the scene and join the guests to open this brilliant and unique journey. Taro Nordheider, chairman of SWAROVSKI professional management committee, and Flemming Nielsen, senior vice president of sales in Greater China, attended the event and delivered speeches. Christian Doose, executive vice president of SWAROVSKI global sales department, also came to the scene to start the event.
This Wanderlust is a roaming flash show, which displays all kinds of products including jewelry watches, beauty accessories, sports and leisure. And each "crystal" product is equipped with interactive two-dimensional code. Visitors can scan the code to know the details of the product at any time, and send the "grass pulling" directly to the home.
At the same time, the exhibition also incorporates more current "tide" elements in interactive experience, so that visitors can immerse themselves in the charming crystal world of SWAROVSKI. In the specially created "bright and playful world" interactive experience area, advance online booking can participate in the "Create Your Style creative hand experience", using SWAROVSKI elements free creativity to design crystal elements. While SWAROVSKI and HUAWEI are working together to create the "Mirage self timer Pavilion", visitors can use the latest HUAWEI HUAWEI P30 Pro series phones for dark photography. Immersive feeling is like a fantastic vision experience in the future. On the second day of the exhibition (June 27th), SWAROVSKI also invited the new idol left platinum and the well-known game anchor orphaned scene to play the tiger tooth game live. The whole process of wearing the SWAROVSKI equipment specially equipped earphones, clothing accessories, cushions and other equipment will bring more cool and new ideas, and interact with millions of fans online.
The international brands include: Camila Klein (Brazil), Daisy Dihua Dashing Diva (Korea), Havaianas (Brazil), MCM (Germany), MLB (F&F, Korea), NBA (Hansae MK, South Korea), Japan (Japan), and hutari (USA).

The Chinese brands and designers included: Acupuncture, AODIYA, Ban Xiaoxue BanXiaoXue, Davena, Ellassay, Fan Wenhua Fawa Herb Beauty, fiel FILA, froray Flowery, frenkal Franic, FILA, husky, HUAWEI, Zhuo Yi, jintisi, Kumano, muroni wichi, Nile, Pasha, lake, BanXiaoXue, Wuliangye, J.
From left to right: Mr. Flemming Nielsen, Senior Sales Vice President of Greater China, SWAROVSKI professional department, and Mr. Taro Nordheider, chairman of SWAROVSKI Management Committee.

As for the flash exhibition, Mr. Flemming Nielsen, senior vice president of sales at SWAROVSKI China, said: "we hope that the public will have a better understanding of SWAROVSKI's profound history and long tradition, and appreciate the luxury and charm of the brand. We also look forward to taking this opportunity to work together with more Chinese designers and brands to inspire unlimited inspiration and lead to its creative landing. "

Source: brand provider