Foot Locker Investment Line Children'S Clothing Brand Is Designed To Approach Young Consumers.

According to the US business news channel CNBC, online children's clothing brand Rockets ofAwesome has completed a $19 million 500 thousand C round of financing, including the $12 million 500 thousand investment in the US's biggest shoe retailer, Foot Locker.

It is understood that FootLocker is involved in this round of financing in order to maintain close ties with young consumers.

Before Foot Locker invested in Rockets of Awesome, they invested in online shoe resale platform Goat, children's shoes brand SuperHeroic, sportswear brand Carbon38 and Footwear Design Institute Pensole.

"In the long run, we will insist on improving the customer experience and making some investments."

Foot Locker President Dick Johnson (DickJohnson) said in an interview with CNBC.

He also revealed that the company is actively investing and co operating to get those companies' abilities and talents to innovate and build unique brands in order to better keep pace with the changing youth culture.

As an online retail brand, Rockets of Awesome has not opened many physical stores, at the very least, it is doing some offline flash shop activities.

But after completing the financing, Rockets ofAwesome will open Mini stores in Foot Locker children's equipment store across the country.

For this cooperation, Rockets of Awesome President Rachel Blumenthal (RachelBlumenthal) said, "in the increasingly competitive environment, this investment also provides us with a new way of thinking.

We can learn from each other and exchange professional knowledge so that we can gain advantages in their respective fields.